When the Covid pandemic hit, Abhishek Bachchan’s last five films all came out at the same time. Ludo, The Big Bull, Breathe- Into The Shadows, Bob Biswas, and, most recently, Dasvi have all released direct to the web, with the exception of Breathe, which was originally a web show.
While movie theatres are getting back on track, so is talk about box office numbers. When his films had to go overboard, the 46-year-old was unconcerned. “I’m an actor, and it’s my job to act.” Obviously, we prefer being on the big screen, but I believe that being on a streaming platform has a significant advantage in terms of reach. “The audience here is much larger than in theatres,” he explains.
He goes on to say that the film’s penetration into the interior parts is incredible. “Whether it’s Ludo or The Big Bull, I heard that 400 million people would be able to access Dasvi via the internet. At the touch of a button, or in your palm. Even if 10% of that number decided to see it in theatres for the sake of argument, that’s 40 million people. Take the average ticket price in India, which is 120, and do the math. The figure is astounding. They’re right there, the types of people who will watch the movie,” Bachchan explains. In the third season of Breathe, he will next be seen.
What began a few years ago, and continues to this day, is that even ordinary people who make up a film’s audience began rating it based on its box office receipts. “It’s great that OTT platforms don’t make this information public.” Unfortunately, the audience’s focus had shifted to box office over time. For the longest time, for 80-90 years, the question was whether or not the film was good. “The number of days a theatre was open was the focus, and whether the film was good or not was an afterthought,” he recalls.
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