India’s largest two-wheeler seller Hero Motocorp has launched a new brand for its electric vehicle segment. The move is to avoid any legal complexity due to the ongoing arbitration with Hero Electric over the Hero brand name. The company has been forced to take a cautious step and launch a separate brand for its EV business.
Vijay Munjal, who owns Hero Electric, had moved the Delhi High Court last year against his cousin and chairman of Hero MotoCorp, seeking an injunction on using the brand name for its upcoming electric two-wheeler products. Hero will launch its first two-wheeled scooter – the Hero Electric – on July 1.
A Delhi court has asked the Munjal scions of Hero MotoCorp to settle a trademark dispute over the use of the ‘Hero’ brand name for electric vehicles. The company has filed a patent for several names like Vida, Vida MotoCorp and Vida EV for its EV initiatives. Vida will house all its electric mobility initiatives including Scooters, Scooters and Motorbikes.
Complete News Source : Business Standard
