After his son Aryan Khan was arrested in a drug case in Mumbai, Byju’s suspended contact with Bollywood actor Shah Rukh Khan. People who are aware of this said that after experiencing strong opposition from social media platforms such as Twitter, the educational technology startup has removed advertisements including actors in the past few days, regardless of advance reservations. Although SRK is the spokesperson for many major manufacturers such as Hyundai, LG, Dubai Tourism, ICICI Bank and Reliance Jio, Byju’s is one of the actor’s largest sponsors. When contacted, a spokesperson for Byju’s declined to comment.
Aryan Khan was refused bail on Friday due to ongoing cruise drug investigations. Two people familiar with the matter said that Byju’s SRK transaction paid 3-4 crore rupees per year. Since 2017, SRK has been a model ambassador for the company. This Bangalore-based startup, especially in the past two years, has not only made some large acquisitions, but also developed rapidly in India and overseas markets. Just like the physical teaching community Aakash Institute.
“They (Byju’s) temporarily suspended all SRK-related promotions. Considering the controversy (involving his son’s drug case), companies in the education sector do not want to be promoted with him, so they must cancel it,” one realized Personal representation of the matter.
This particular person said that it is not yet clear whether Byju’s has decided to abandon SRK’s status as a model ambassador. “These ads are booked in advance-and the process is the same-so it will take some time to stop all these ads.” Byju’s launched a new advertising and marketing campaign, SRK in the past less than three weeks. “For Byju’s, they also planned IPL advertising, and now as the game enters the next stage, people are upset about it.
It is not clear whether they can withdraw from all IPL promotions,” another person who understands the matter A specific person said.
News Source : PEHAL NEWS
