The fashion industry is one of the world’s largest industries but it is also one of the most polluting. Sustainable fashion is being promoted these days. Sustainable fashion, also known as eco-fashion, is a step towards protecting nature by promoting brands that use eco-friendly products and work for social causes. Sustainable fashion not only is good for our environment but also provides better working conditions to workers in the industry.
The fashion industry is one of the biggest environmental polluters and they even harm the animals. Fast fashion brands have been selling their clothes for a comparatively lower rate which affects the lives of workers. They also generate a lot of waste but sustainable fashion is made of really good quality and hence they last longer and produce less waste.
It’s high time we start promoting fashion brands that support sustainable fashion. This will not only be an environmental protection step but also give rise to good changes in the industry. Here are some of the Indian brands that do sustainable business:
- Good Earth
- Nicobar
- Fabindia
- Grassroots
- Anokhi
- Brown boy
- Dudelange
- No nasties
- Upasana
- Chola the label
While promoting sustainable fashion, these fashion brands have also set a standard for clothing in the Indian market. With rich textile and unique designs and extraordinary styles, these brands have been growing quite well in the Indian market.
AASTHA SINGH
