Video blogs are all the rage these days. With thousands of hours of content being uploaded to YouTube per minute during the pandemic, Sony wants to cash in on the popularity of the genre with the ZV-E10, its first Alpha series interchangeable lens vlog camera. This is Sony’s second Vlogging-specific camera after it introduced the ZV-1 last year, which shows how pandemic has created the demand for entry-level professional cameras among Vloggers, with many of them trying out the form of sharing daily lives to be more attached to their followers.
“The camera market is changing,” admits Mukesh Srivastava, Head of Digital Imaging, Sony India, who said how Vloggers influenced the company to develop the ZV-E10 which is tailored for video creators. “The ZV-E10 is like the advanced version of ZV-1 giving more flexibility to users, like you can change the lenses, and you have a bigger sensor.”
Srivastava says the original ZV-1 was a successful attempt at creating a compact camera for Vloggers at the right price but lacked more advanced features. With the ZV-E10, Sony has added the larger 24-megapixel APS-C sensor found in the A6100 and interchangeable mirrorless mount, allowing users to take advantage of Sony’s 60 plus E-mount lenses.
News source: Oltnews
