Mahindra and Mahindra has signed a collaboration agreement with Campervan Factory – a research-based, IIT Madras-incubated caravan manufacturing company – to launch budget-friendly luxury campers in India. These well-equipped campers based on the double-cab Bolero Camper Gold platform, will cater to the self-drive tourism segment gaining popularity in the country.
This is the first time that an Indian automotive OEM has ventured into the caravan segment in India. The vehicles will be developed with assistance from IIT Madras Advanced Manufacturing Technology Development Centre (AMTDC) and International Centre for Clean Water (ICCW).
Mahindra’s Bolero Camper Gold – luxury camper trucks will be kitted with all modern conveniences for safe, comfortable and enjoyable travel – that too, at an affordable cost. The alliance with Campervan Factory will be a boon for India’s travel and tourism industry to cater to a new class of adventure seekers and adds a new source and RoI to business operations.
Complete News Source: Construction Week