According to Rakesh Roshan, a “huge chunk of the public” is no longer able to relate to the themes chosen by the filmmakers. In a recent interview, the seasoned actor and director, who turned 73 on Tuesday, discussed the reasons Bollywood movies were struggling at the box office. Rakesh Roshan also discussed how it was now exceedingly challenging to “become a superstar” because songs had lost importance in movies.
Songs are an essential component of movies, according to Rakesh, who has directed successful films like Kaho Naa… Pyaar Hai (2000) and Koi… Mil Gaya (2003), both of which starred his son, actor Hrithik Roshan. He added that Bollywood should take notes from “Pushpa or RRR” because “every song” from the pan-India films ‘became a craze’. He added that Bollywood filmmakers were trying to make ‘so-called modern cinema’ but it works with ‘only one percent of the population’.
Rakesh said to Bollywood Hungama, “People are making movies that they and their friends enjoy to watch, hence that’s why Hindi films aren’t doing well at the box office. They choose topics that only a very small portion of the audience will find interesting. A sizable portion of the audience cannot identify with it. Another significant issue is that the songs are leaving the movie. There were formerly 6 songs. The actors would become celebrities thanks to these tunes… Currently, it’s quite difficult to become a superstar. You hear Rajesh Khanna and Amitabh Bachchan’s music… Their songs used to be such a crucial component of the film, and they had a major impact on how successful their movie ended up being. Consider Pushpa or RRR for example. Each and every song became a craze. So, we should learn (from their success).”
Rakesh added that, in contrast to Hindi films, Telugu and Tamil movies continued to offer “rooted storylines” in a “highly upgraded fashion,” all the while keeping in mind the “commercial sensibility.” Although Baahubali and RRR featured “beaten-to-death plots,” and Baahubali was strikingly similar to his 1995 film Karan Arjun, he claimed that these movies’ songs were “larger-than-life,” and as a result, “people were persuaded” to watch them.
Additionally, Rakesh mentioned how past movie promotions “began with songs” before the trailer was unveiled. The director continued, saying that the frantic and multi-city advertisements for recent movies “served no purpose.” He referred to it as “wasting money” and claimed there was “no point” in doing it. He continued, saying that if a movie’s teaser or trailer hadn’t been successful, “such promotional travels were unnecessary’. Rakesh also spoke about Bhool Bhulaiyaa 2, which was also heavily promoted, yet worked at the box office.
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