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Flipkart Group trumps Amazon in festive sales

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4 years ago

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Flipkart Group trumps Amazon in festive sales

The e-commerce sector in the festive sale period between mid-October to November clocked $8.3 billion in gross merchandise value (GMV), up around 65% from the previous year. Flipkart Group including Myntra emerged as the leader, said management consulting firm Redseer.

Flipkart Group comprised 66% of the overall GMV clocked by e-commerce firms in the festive season. Last year, GMV clocked by e-commerce firms stood at $5 billion during the festive month.

This year’s festive sales also saw 88% customer growth from last year, as close to 40 million shoppers coming from Tier 2 and beyond cities bought on e-commerce platforms.

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Overall, 88 million shoppers purchased goods on e-commerce this festive season, with 55% coming from Tier 2 towns, and 45% from metros and Tier 1 cities.

Last year, close to 47 million shoppers bought from e-commerce during festive season sales.

Factors like presale awareness, pent up demand by customers, wide selection across categories, disruption of offline stores along with multiple credit and affordability constructs helped major e-commerce players to drive growth this festive season.

“One clear lesson from this festive season is that e-commerce has become more mainstream than ever. And it has proven that with the right assortment at the right prices which is delivered quickly in the safety of customer’s homes – the value proposition of e-commerce is very powerful.

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Thus, it is imperative for brands and sellers to shift their focus to online quickly and enable a seamless online experience for the customer in order to thrive in a post COVID world,” said Mrigank Gutgutia, director, e-commerce, RedSeer Consulting.

In the category mix, smartphones continued to dominate across all the products, with an increasing share of users from Tier 2 cities. With covid forcing individuals to work-from-home, even electronics and large appliances saw a jump, clocking 29% of the overall GMV, during this festive sale.

On the other hand, fashion took a minor hit during this festive sale as covid placed restrictions on ‘stepping out’ behaviour of consumers. GMV per customer also dropped to ₹6,600 from ₹7,450 in last festive season, Redseer added.

Earlier, Mint had reported that a total of 52 million shoppers flocked on e-commerce websites, in the first week of 2020 festive sales, with 57%, or 31 million customers coming from smaller cities and towns.

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Bollywood

Siddharth Malhotra carries pregnant wife Kiara Advani’s bag in unseen pic from New York ahead of Met Gala 2025

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2 days ago

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May 6, 2025

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Siddharth Malhotra carries pregnant wife Kiara Advani’s bag in unseen pic from New York ahead of Met Gala 2025

One of Bollywood actor Kiara Advani’s most exciting and memorable years will be 2025. Kiara and her famous husband, Sidharth Malhotra, revealed their first child’s impending arrival in February of this year. The couple and soon-to-be parents were seen outside a hospital two weeks ago, and Kiara was the first to show off her gorgeous baby bulge and pregnancy glow.

To top it all off, Kiara will soon be attending her first Met Gala! She and Siddharth were photographed outside their New York hotel only last night. A fan posted this photo of Kiara Advani and Siddharth Malhotra on social media when they arrived at their New York hotel. Now, it has In a heartwarming display of affection, Bollywood actor Sidharth Malhotra.

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Recently spotted in New York City carrying his pregnant wife Kiara Advani’s handbag, ahead of her much-anticipated Met Gala 2025 debut. The candid moment, captured outside their hotel, quickly went viral on social media, with fans praising Siddharth’s supportive gesture

Kiara, expecting her first child with Siddharth, looked radiant in an oversized jacket layered over a midi dress, subtly showcasing her baby bump. Siddharth, dressed casually in a button-down shirt, followed closely behind, holding her white handbag—a simple yet touching act that resonated with fans online. The photo, shared on Reddit, garnered comments like.

The couple, who tied the knot in February 2023, announced their pregnancy earlier this year. Kiara’s appearance at the Met Gala marks a significant milestone, as she prepares to walk the red carpet in a custom Gaurav Gupta ensemble. While it’s yet to be confirmed if Siddharth will accompany her on the red carpet, his presence in New York underscores his unwavering.

Fans eagerly await Kiara’s Met Gala debut, anticipating a blend of Bollywood glamour and appearance at the Met Gala marks a significant milestone to walk the red He’s holding her bag they’re so highlighting the couple’s endearing dynamic international fashion flair. With Siddharth by her side, the couple continues to capture hearts, embodying love and partnership both on and off the screen support during this special time.

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In a heartwarming moment captured in New York City, Bollywood actor Siddharth Malhotra was seen carrying his pregnant wife Kiara Advani’s handbag as they entered their hotel ahead of the Met Gala 2025. The candid photograph, shared by a fan on Reddit, quickly went viral, with fans praising Siddharth’s supportive gesture Kiara, expecting her first child Siddharth.

Looked radiant in an oversized jacket layered over a midi dress, subtly showcasing her baby bump. Siddharth, dressed casually in a button-down shirt, followed closely behind, holding her white handbag—a simple yet touching act that resonated with fans online The couple, who tied the knot in February 2023, announced their pregnancy earlier this year. Kiara’s appearanc.

At the Met Gala marks a significant milestone, as she prepares to walk the red carpet in a custom Gaurav Gupta ensemble. While it’s yet to be confirmed if Siddharth will accompany her on the red carpet, his presence in New York underscores his unwavering support during this special time Fans eagerly await Kiara’s Met Gala debut, anticipating a blend of Bollywood.

Glamour and international fashion flair. With Siddharth by her side, the couple continues to capture hearts, embodying love and partnership both on and off the screen Kiara, expecting her first child with, looked radiant in an oversized jacket layered over a midi dress, subtly showcasing her baby bump. , dressed casually in a button-down shirt, followed Kiara’s carpet in a custom Gaurav Gupta ensemble.

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