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Happydent presents #MakeADent contest, invites people to ‘get creative’

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Happydent presents #MakeADent contest, invites people to ‘get creative’

India’s favorite chewing gum brand, Happydent, from the house of Perfetti Van Melle has been serving the palates of Indian consumers for decades and is known for its clutter breaking advertising. Consumers in India strongly associate the brand with white teeth which has over the years manifested itself in the form of “White Light” in its advertising.

Recently in Nov’20 the brand introduced a new advertising with a new tagline “Dikha Battissi, Kar Baat Achhi Si” through which it has given a meaningful role to the “White Light” by throwing light on social causes which are important for betterment of the world around us. With this as the background, ETBrandEquity in association with Happydent is launching this campaign – #MakeADent contest where it urges consumers to bring out their creative side to shoot a one-minute long video ad using any device of their choice including mobile phones around brand’s new positioning route Dikha Battissi, Kar Baat Achhi Si and develop the ad to throw light on a social/civic as per their choice.

As sparkling smile is inherent to the brand’s positioning and in our latest ad too the protagonist consumes Happydent Chewing gum before throwing light it is compulsory to show consumption of any Happydent gum before showing “Sparkling Smile or White Light” emanating from the sparkling teeth in the ad. Consumers from all walks of life across the country can participate in the contest. The shortlisted entries will be judged by an esteemed jury led by Mr. Prasoon Joshi and Mr. Rajesh Ramakrishnan and 15 winners will be announced at a later date. So hurry up and do not miss this opportunity to be the one to #MakeADent.

News Source : Economic Times

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Delhi Weather and AQI Today: Warm start at 22.05 °C, check weather forecast for October 22, 2024

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Delhi Weather and AQI Today: Warm start at 22.05 °C, check weather forecast for October 22, 2024

Check the weather forecast and air quality updates for Delhi on October 22, 2024 here.

The temperature in Delhi today, on October 22, 2024, is 32.93 °C. The day’s forecast indicates a minimum and maximum temperature of 22.05 °C and 35.04 °C, respectively. The relative humidity is 26% and the wind speed is 26 km/h. The sun rose at 06:26 AM and will set at 05:44 PM.

Tomorrow, on Wednesday, October 23, 2024, Delhi is predicted to experience a minimum and maximum temperature of 27.42 °C and 34.91 °C, respectively. Tomorrow humidity levels will be at 20%.

With temperatures ranging between 22.05 °C and 35.04 °C, prepare for a hot day and plan outdoor activities accordingly. If you are sensitive to heat, take note of the weather forecast and consider appropriate attire and activities suitable for the prevailing weather.

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The AQI in Delhi today stands at 334.0, falling in the very poor category. Everyone should be cautious. Children and people with respiratory diseases, such as asthma, should stay indoors and others should also limit their outdoor activities. Usage of masks and air purifying devices is advised. Being aware of the AQI helps one make informed decisions regarding one’s overall well-being while planning the day’s activities.

Weather and AQI predictions in Delhi for next 7 days:

DateTemperatureSky
October 23, 202432.93 °CSky is clear
October 24, 202432.69 °CSky is clear
October 25, 202432.5 °CSky is clear
October 26, 202432.07 °CSky is clear
October 27, 202430.69 °CSky is clear
October 28, 202431.29 °CSky is clear
October 29, 202432.09 °CSky is clear

Weather in other cities on October 22, 2024

CityTemperatureSky
Mumbai28.35 °CLight rain
Kolkata28.84 °CSky is clear
Chennai28.94 °CLight rain
Bengaluru25.53 °CModerate rain
Hyderabad27.75 °CModerate rain
Ahmedabad31.9 °CSky is clear
Delhi32.93 °CSky is clear

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