Business
Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India
Launched in 2018, hyperlocal social media startup Lokal has been steadily making inroads into India. The app is currently active in 180 regions, claims to be profitable in 40 regions, and plans to operate in 500 regions by the end of 2022.
When Jani Pasha and his co-founder Vipul Chaudhary started Lokal in 2018, they wanted to deliver hyperlocal news and developments to their non-English speaking user base.
The app works with a network of 250 field reporters, stringers and field sales teams. It provides hyperlocal news on topics ranging from agriculture and politics to daily information on necessities including food and gas prices.
The Bengaluru-based startup initially attracted users through advertisements on different social media platforms, but much of its user acquisition is organic and through word of mouth.
This pattern is more or less suitable for them until the app users go a step further. In addition to using the app for hyperlocal news, people in Tamil Nadu, Andhra Pradesh and Telangana have also started advertising.
Lokal offers classifieds for local businesses and individual sellers, marriage ads, job openings from delivery executive jobs to government jobs, and content on life skills like finance, education, farming, and health tips. Advertising is free in regional languages such as Tamil, Telugu and Kannada, and the app is widely adopted.
As of June 2020, the app, launched in 2018, has 6 million downloads and a 4.5 million user base from more than 25 territories in three states.
But the COVID-19 pandemic quickly led to changes in user habits that affected how Lokal was used.
Consumers locked at home need content more than ever. According to the State of Mobile 2022 report by market research firm App Annie, consumers in the top 10 global mobile markets spend a staggering 4.8 hours a day on mobile devices.
Until now for posting business-related ads and reading news stories, Lokal has become the go-to app for posting medical and food-related requests during the COVID-19 pandemic. A news article posted on the app about needing open-heart surgery helped save the life of a four-month-old baby in the meantime
“Our user base is growing so fast; it’s still growing,” Jani Pasha, co-founder and CEO of Lokal, told YourStory in an interaction.
Lokal’s user base has grown 8x from March 2020 to December 2021 and is expected to grow at least 9-10x in 2022-23.
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india
Oppn seeks probe into Adani charges in US: ‘Obvious protection of PM Modi’
Following US SEC charges of bribery against Gautam Adani, opposition parties criticise PM Narendra Modi and call for a JPC investigation.
As billionaire Gautam Adani faces charges in the US for alleged bribery and fraud, the Opposition on Thursday intensified its attack on the Centre over its alleged links with the Adani Group.
Gautam Adani has been charged in the US with allegedly paying $250 million in bribes to Indian officials between 2020 and 2024 to secure favourable terms for solar energy contracts. The scheme, prosecutors said, could have earned Adani’s group over $25 billion in profits.
Congress demands JPC probe
Reacting to the charges, the Congress called for a Joint Parliamentary Committee (JPC) probe into alleged scams involving Adani’s conglomerate. The party also demanded the appointment of a “new and credible” Sebi chief to investigate Adani’s financial dealings and compliance with securities laws.
ALSO READ- At 65.2%, Maharashtra records highest voter turnout since 1995 assembly election
Congress leader Jairam Ramesh said the US Securities and Exchange Commission’s (SEC) actions highlight the failure of Indian institutions to investigate the group. “The indictment vindicates Congress’s demand since January 2023 for a JPC into the Modani scams,” Ramesh wrote on X.
He accused Prime Minister Narendra Modi of shielding Adani and claimed Congress’s “Hum Adani Ke Hain Kaun” (HAHK) series had exposed the businessman’s alleged fraud and his ties with the PM.
The fact that it has taken a foreign jurisdiction to properly investigate Adani only shows how Indian institutions have been captured by the BJP, and how decades of institutional development have been undone by greedy and power hungry leaders, the Congress leader said in another post.
“All of this is consistent with a long record of fraud and criminality carried out with impunity with the obvious protection of the Prime Minister,” Ramesh charged.
Other Oppn leaders join attack
Other opposition leaders joined the attack. Trinamool Congress MP Saket Gokhale questioned the BJP’s involvement in Adani’s dealings and demanded an independent judicial probe.
Aam Aadmi Party leader Sanjay Singh accused PM Modi of allowing Adani to tarnish India’s global reputation.
ALSO READ- Adani Group shares plunge after US SEC charges, Adani Green down 16%
Adani stocks latest updates
The allegations rattled markets, with Adani Group stocks plunging. Adani Enterprises fell 20 per cent in pre-open trade, while shares of Adani Ports, Adani Green, Adani Power, and others dropped between 7 per cent and 18 per cent.
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