Technology
Meta executive pitches metaverse business to advertisers
The metaverse will open up more ways for businesses to make money, an executive from Facebook parent Meta Platforms Inc told an advertising conference on Monday, in a presentation complete with a video showing holographic avatars fencing and playing basketball.
The company’s head of metaverse, Vishal Shah, cited opportunities for brands around digital goods and immersive shopping, speaking over video conference at the Interactive Advertising Bureau’s annual leadership meeting in New York.
“Without the physical limitations that exist today that put pressure on businesses’ bottom line, things like real estate, supply chain and geographical reach, the metaverse will open up more opportunities for businesses to make money,” Shah told the audience.
Facebook, which makes most of its revenue through digital advertising, changed its name to Meta in October to reflect its new bet on the metaverse, a futuristic idea of a network of virtual environments accessed via different devices where users can work, socialize and play.
On the advertising conference’s agenda later this week is a fireside chat with Neal Stephenson, the science-fiction author who coined the term “metaverse” in his 1992 dystopian novel “Snow Crash.” Stephenson will speak on the same day that features panels with Unilever Plc’s marketing vice president and Hewlett Packard Enterprise Co’s head of global media investment.
Meta, which is betting the metaverse will be the successor to the mobile internet, has invested heavily in virtual and augmented reality. It has not shared many details about how brands will monetize in the metaverse.
Shah, who said the Foo Fighters would perform a concert in its virtual reality events app Horizon Venues after the Super Bowl on Sunday, pointed to the company’s partnership with the National Football League that allows users to outfit their VR avatars with team jerseys as an experiment in digital goods.
Meta suffered major share losses week after reporting sputtering user growth and giving a weaker-than-expected earnings forecast, which it partially blamed on Apple Inc’s privacy changes which have made it harder for brands to target and measure ads on Facebook and Instagram.
Shah said that before the metaverse is fully realized – which he said could be a decade away – businesses should continue to use its commerce channels on Facebook and Instagram and told advertisers to try out building augmented reality ads.
Complete News Source : Business Standard
Technology
Surfaces of the Motorola Edge 50 Ultra with Snapdragon 8S Gen 3
Early this week, renders of the Edge 50 Fusion appeared, and Motorola has previously stated that the Edge 50 Pro will ship on April 3. The highest-end smartphone in the Edge 50 series, the Edge 50 Ultra, has now been shown in renders.
The phone is depicted in the renderings in peach fuzz and black with a vegan leather finish, while sisal, a beige color, will have a brushed surface. As opposed to the Snapdragon 7 Gen 3 in the Pro variant and the Snapdragon 6 Gen 1 in the Edge 50 Fusion, the phone is reportedly powered by the Snapdragon 8s Gen 3 SoC.
A 50MP primary camera, an ultra-wide camera, and a periscope telephoto camera with a 5x optical zoom are all included in the Motorola Edge 50 Ultra’s feature set. Additionally, there is a triple LED flash on the right side and a laser autofocus feature above the periscope lens.
Although the phone’s display, battery, and charging specifications are yet unknown, the Edge 50 Pro is said to include 12GB of RAM and support both 50W and 125W wired and wireless charging.
It is anticipated that this will launch as the Motorola X50 Ultra in China. It is unclear if the India launch may be expected on the same day as the rest of the Edge 50 series phones, even if this is scheduled to go official on April 3.
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