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YouTube launches TikTok-competing “Shorts” on TV globally.

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YouTube launches TikTok-competing “Shorts” on TV globally.

Since its launch in 2016, TikTok has been downloaded over 2 billion times and is currently the most downloaded iOS app in the world. In response to TikTok’s success, YouTube has launched its own short-form video platform called “Shorts.” Shorts is available on TV globally starting today. YouTube has been testing the platform in India since September 2020 and it is now available in over 30 countries.

The platform allows users to create 15-second videos with music and effects. YouTube has signed deals with major music labels like Warner Music Group and Universal Music Group to ensure that there is a wide selection of music to choose from. YouTube is also investing $100 million to help creators get started on the platform.

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This includes a $1 million Creator Fund that will be given out to creators who produce popular Shorts. So far, TikTok has been the dominant player in the short-form video space. However, YouTube is the most popular video platform in the world with over 2 billion monthly active users. YouTube also has a huge advantage in terms of reach and distribution. With the launch of Shorts, YouTube is now a direct competitor to TikTok. It will be interesting to see how the two platforms compete.

YouTube Launches TikTok-Competing “Shorts” on TV Globally

In a move to compete with the rapidly growing popularity of TikTok, YouTube has officially launched its short-form video platform, YouTube Shorts, on TVs globally. This step marks a significant expansion of the platform.

making it accessible not only on smartphones and desktops but also on large screens, which has been long anticipated by users and creators alike. The new feature brings an immersive short-form video experience to TV screens worldwide, offering fresh ways to engage with content.

The Rise of YouTube Shorts

Launched in 2020, YouTube Shorts quickly gained traction as a direct response to TikTok’s massive success in the short-video segment. YouTube Shorts allows users to upload videos up to 60 seconds in length, providing a creative space for both established creators and newcomers to share quick, engaging content. The integration of YouTube Shorts on TV comes as part of YouTube’s continued efforts to adapt to the growing demand for bite-sized, easily consumable videos.

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With millions of creators and users engaging with Shorts daily, YouTube has been working on expanding the format’s reach. Bringing Shorts to TV is an effort to meet the demand for a bigger, more dynamic viewing experience, taking the content that thrives on smaller screens to the living room.

New Features on TV Screens

The introduction of YouTube Shorts on TV comes with some unique features designed to provide a smooth, enjoyable experience for TV users. The format is optimized for larger screens, ensuring that the user interface (UI) works well with TV remotes.

providing easy navigation between videos. The vertical video format, which is the signature of Shorts, remains intact for a natural viewing experience, even on TVs. Users can scroll through the content seamlessly by using the remote’s buttons or swiping controls.

Additionally, the launch of Shorts on TV includes enhanced functionalities, such as the ability to easily switch between Shorts content and longer YouTube videos. This integration makes it more convenient for users to enjoy both types of content without the regular YouTube interface to watch full-length videos while also discovering the latest viral shorts content in between.

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DTC to start electric buses from 3 Delhi ISBTs to Noida airport by May end

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DTC to start electric buses from 3 Delhi ISBTs to Noida airport by May end

The buses will start and currently serve Greater Noida and Jewar, even though the airport is probably not going to be operational by May By the end of May, the Delhi Transport Corporation (DTC) plans to begin operating electric buses from the Capital to the soon-to-be Noida International Airport (NIA) in Jewar, according to officials. The buses will begin at.

Delhi’s three Inter State Bus Terminals (ISBTs) — Maharana Pratap ISBT at Kashmere Gate, Swami Vivekanand ISBT at Anand Vihar, and Veer Hakikat Rai ISBT at Sarai Kale Khan — and currently serve Greater Noida and Jewar, even though the airport is probably not going to meet the May deadline to be operational The Delhi Transport Corporation (DTC) is set to launch.

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Electric bus services connecting Delhi’s Inter-State Bus Terminals (ISBTs) to the upcoming Noida International Airport (NIA) in Jewar by the end of May 2025. This initiative aims to enhance connectivity between the national capital and the new airport, providing a March 2025, DTC and NIA signed operate thesesustainable and efficient mode transportation for.

Key Features of the Service

  • Routes and Terminals: The electric buses will operate from three major ISBTs in Delhi: Maharana Pratap ISBT at Kashmere Gate, Swami Vivekanand ISBT at Anand Vihar, and Veer Hakikat Rai ISBT at Sarai Kale Khan. Initially, these buses will serve areas in Greater Noida and Jewar, catering to the March 2025, DTC and NIA signed an MoU to operate these demand for public transport in these regions.
  • Memorandum of Understanding (MoU): In March 2025, DTC and NIA signed an MoU to operate these bus services, formalizing the collaboration between the two entities The fleet will consist of air-conditioned, low-floor electric buses equipped with modern amenities, including GPS tracking, CCTV cameras, panic buttons, and broad aisle spaces to accommodate luggage. These features aim to ensure.
  • Commuters passenger safety and comfort during transit While the exact fare amounts are yet to be finalized, discussions are ongoing in consultation with the Yamuna Expressway Industrial Development Authority (Yeida), which manages the Jewar area. The authorities aim to establish a cost-effective fare structure for commuters The bus services will initially be deployed on a pilot basis. Depending demand.

Additional Considerations

  • Infrastructure Development: A four-kilometer stretch of road that will be part of the bus route is not fully developed yet. DTC has reached out to Yeida to ascertain the usability and development timeline of this segment to ensure seamless operations. and passenger feedback, routes may be adjusted, and the number of buses increased to better serve commuters this, the bus services will begin as scheduled.
  • Airport Operational Timeline: Although the NIA was expected to commence operations by mid-May 2025, it is likely to miss this deadline due to ongoing construction work. Despite this, the bus services will begin as scheduled, providing connectivity to the surrounding areas in the interim providing connectivity to the surrounding areas in the interi This initiative reflects DTC’s commitment to.
  • Enhancing public transportation infrastructure and promoting eco-friendly travel options in the National Capital Region. By introducing electric buses on this route, the corporation aims to offer a reliable and sustainable alternative for commuters traveling between Delhi and the upcoming Noida International The Delhi Transport Corporation (DTC) is set to commence electric bus services.
  • connecting Delhi’s Inter-State Bus Terminals (ISBTs) to the upcoming Noida International Airport (NIA) in Jewar by the end of May 2025. This initiative aims to provide eco-friendly and convenient transportation options for commuters traveling between Delhi and the new airport NIA was expected to commence.
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