Social Media Marketing is the use of social media platforms to build a brand and earn money. It helps in improving sales, bringing customers, and driving traffic to the website. It involves posting content in the form of blogs, articles, posts, videos, photos, etc. on your social media profiles like Facebook, Instagram, Twitter, Linked In, etc. It helps in increasing engagements to bring brand collaborations and other deals to earn money.

Benefits of Social Media Marketing:

• Easy brand promotions.
• Expands your network
• Increases engagement
• Accelerates customer feedback and growth
• Increasing brand awareness and recognition. 
•  

Gone are the days where social media platforms were used only for entertainment purposes. Now every other user is doing some sort of earning through social media. Social media is a hub for small businesses, food bloggers, influencers, marketing experts, education experts and so much more. There is a lot of competition on the platform and that is why we need to learn social media marketing to understand the working of these platforms. This can help us post the right content and attract an audience who will be invested in our content. 

There are many ways to understand social media strategies here are some of the best techniques:

• Choosing the right social media platform according to your audience.
• Diversify your content to attract more users by adding photographs, videos, latest trends, etc.
• Be active on social media platforms and look for influencers whose audience is the same as yours to promote your brand.
• HubSpot, Sprout Social, Buffer, HootSuite are some of the social media management sites that can manage your accounts, track progress, respond to comments and so much more.
• Track your posts progress and notice which one got the most engagement and try to post content similar to that at the same time .

Social Media Marketing is a part of digital marketing wi=hich offers endless source of opportunities. Working as a social media expert can boost your career and improve your marketing skills with 0 investments.

AASTHA SINGH