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Fashion brands that are great inspiration for promoting sustainability

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Fashion brands that are great inspiration for promoting sustainability

The fashion industry is one of the world’s largest industries but it is also one of the most polluting. Sustainable fashion is being promoted these days. Sustainable fashion, also known as eco-fashion, is a step towards protecting nature by promoting brands that use eco-friendly products and work for social causes.  Sustainable fashion not only is good for our environment but also provides better working conditions to workers in the industry. 

The fashion industry is one of the biggest environmental polluters and they even harm the animals. Fast fashion brands have been selling their clothes for a comparatively lower rate which affects the lives of workers. They also generate a lot of waste but sustainable fashion is made of really good quality and hence they last longer and produce less waste. 

It’s high time we start promoting fashion brands that support sustainable fashion. This will not only be an environmental protection step but also give rise to good changes in the industry. Here are some of the Indian  brands that do sustainable business:

  • Good Earth
  • Nicobar
  • Fabindia
  • Grassroots
  • Anokhi
  • Brown boy 
  • Dudelange
  • No nasties
  • Upasana
  • Chola the label

While promoting sustainable fashion, these fashion brands have also set a standard for clothing in the Indian market. With rich textile and unique designs and extraordinary styles, these brands have been growing quite well in the Indian market.

AASTHA SINGH

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Designer Tarun Tahiliani shares insights about Radhika Merchant’s final appearance in her lehenga saree for the Hastakshar event.

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Designer Tarun Tahiliani shares insights about Radhika Merchant’s final appearance in her lehenga saree for the Hastakshar event.

Prominent figures from politics, commerce, and entertainment attended lavish pre-wedding celebrations in Jamnagar, Gujarat, where Radhika Merchant and Anant Ambani celebrated their union. After three days of celebration, Radhika and Anant took part in the prenuptial ceremony known as the Hastakshar ritual, which formally marks the couple’s union and their commitment to one another. Radhika, Anant’s future wife, opted for a custom-designed Tarun Tahiliani lehenga saree that resembled a complex of temples, while Anant donned a sherwani for the occasion. The ensemble’s designer is now disclosing minute details. To learn more, scroll through.

Pictures of Radhika Merchant’s bespoke couture lehenga saree from the Hastakshar ceremony were released by Tarun Tahiliani, who said that the model bride was a pleasure to work with. In the post’s description, he also revealed the processes involved in creating the bride-to-be’s pre-draped appearance. Upon meeting Radhika, the designer claimed to have been enthralled with her ‘impeccable taste’ right away. With its’sartorial temple complex’ resemblance, the lehenga saree complemented Radhika’s grace and the idea of the ‘valley of the gods’. The attire was further embellished with ‘finely embroidered domes and structures in the gentle tones of peaches, corals, and sunset colours’.

“Poetic ode to Indian heritage, as the pre-draped lehenga saree unfolds a tapestry of hand-painted miniature artistry, intricately woven with the delicate finesse of kasheedakari craftsmanship in opulent shades of silver and rose gold,” the designer said, describing Radhika’s lehenga.

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