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Flipkart Group trumps Amazon in festive sales

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Flipkart Group trumps Amazon in festive sales

The e-commerce sector in the festive sale period between mid-October to November clocked $8.3 billion in gross merchandise value (GMV), up around 65% from the previous year. Flipkart Group including Myntra emerged as the leader, said management consulting firm Redseer.

Flipkart Group comprised 66% of the overall GMV clocked by e-commerce firms in the festive season. Last year, GMV clocked by e-commerce firms stood at $5 billion during the festive month.

This year’s festive sales also saw 88% customer growth from last year, as close to 40 million shoppers coming from Tier 2 and beyond cities bought on e-commerce platforms.

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Overall, 88 million shoppers purchased goods on e-commerce this festive season, with 55% coming from Tier 2 towns, and 45% from metros and Tier 1 cities.

Last year, close to 47 million shoppers bought from e-commerce during festive season sales.

Factors like presale awareness, pent up demand by customers, wide selection across categories, disruption of offline stores along with multiple credit and affordability constructs helped major e-commerce players to drive growth this festive season.

“One clear lesson from this festive season is that e-commerce has become more mainstream than ever. And it has proven that with the right assortment at the right prices which is delivered quickly in the safety of customer’s homes – the value proposition of e-commerce is very powerful.

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Thus, it is imperative for brands and sellers to shift their focus to online quickly and enable a seamless online experience for the customer in order to thrive in a post COVID world,” said Mrigank Gutgutia, director, e-commerce, RedSeer Consulting.

In the category mix, smartphones continued to dominate across all the products, with an increasing share of users from Tier 2 cities. With covid forcing individuals to work-from-home, even electronics and large appliances saw a jump, clocking 29% of the overall GMV, during this festive sale.

On the other hand, fashion took a minor hit during this festive sale as covid placed restrictions on ‘stepping out’ behaviour of consumers. GMV per customer also dropped to ₹6,600 from ₹7,450 in last festive season, Redseer added.

Earlier, Mint had reported that a total of 52 million shoppers flocked on e-commerce websites, in the first week of 2020 festive sales, with 57%, or 31 million customers coming from smaller cities and towns.

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Cricket

Anushka Sharma Cheers as Smriti Mandhana’s RCB Makes History with Second WPL Title!

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Anushka Sharma hails RCB: Powerful Historic WPL Triumph

The air was thick with expectancy, the stadium buzzed with electricity, and everyone’s attention was focused on the emerging drama. The Women’s Premier League (WPL) final, which pitted Royal Challengers Bangalore (RCB) against Delhi Capitals (DC), promised to be a spectacular spectacle. We had no idea it would provide so much more – a nail-biting match culminating in a historic victory that sent shockwaves of joy around the cricketing globe, and no one was more excited than Bollywood diva Anushka Sharma. Her exuberant exclamation of “History repeated!” wonderfully captured the enthusiasm surrounding RCB’s stunning win, their second consecutive WPL title.



A Season of Resilience and Redemption

The Journey to the Final

RCB’s path through the WPL season was one of resilience, strategic brilliance, and unwavering commitment. Smriti Mandhana’s dynamic leadership led to continual growth, with the team learning from each setback and emerging stronger. Their route to the final was not without challenges, but each one strengthened their resolve, transforming them into a strong force eager to triumph.

Mandhana’s Masterclass in Leadership

Smriti Mandhana, known for her graceful batting, shone as a captain throughout the season. Her cool demeanour under pressure, clever tactical selections, and ability to motivate her teammates all contributed to RCB’s win. She led from the front, both with the bat and as captain, exemplifying the spirit of true leadership.


The Grand Finale: A Battle for Supremacy

DC’s Strong Start

The final against the Delhi Capitals was a match worthy of the occasion. DC, a powerhouse squad, started strong, scoring a tough total that tested RCB’s batting lineup. The early overs were tense, with both sides trading blows as they battled for dominance in the high-stakes match.

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RCB’s Clinical Chase

However, the RCB chase was nothing short of clinical. The batsmen showed steel nerves, forming key partnerships and patiently chipping away at the objective. Each run was greeted with enthusiasm, and each boundary elicited tremendous ovation, as the momentum changed in RCB’s favour.


Anushka Sharma’s Elation: A True Fan’s Delight

Beyond The Boundary Ropes

Anushka Sharma, a loud and avid supporter of RCB – and, in fact, of all things cricket, given her husband Virat Kohli’s involvement with the men’s squad – has always been interested in the team’s success. Her presence, though virtual this time, was palpable. Her social media was buzzing with enthusiasm as she tracked every ball, wicket, and run.

“History Repeated!” – A Resounding Declaration

Upon RCB’s momentous victory, Anushka’s joy knew no bounds. Her initial reaction, “History repeated!”, was more than just a congratulatory statement; it was a genuine recognition of the team’s amazing feat. It struck a chord with fans, bringing back memories of RCB’s previous WPL victory and emphasising the squad’s consistent excellence under Smriti Mandhana. This victory was more than simply a single win; it was a declaration of purpose, confirming their place as the dominant force in women’s cricket.


The Impact of Victory

Inspiring a New Generation

RCB’s straight WPL wins are more than simply trophies; they serve as a source of motivation for a generation of ambitious female cricket players. These achievements highlight the incredible skill, devotion, and professionalism of women’s cricket, inspiring young girls to pursue their aspirations in the sport. The WPL’s visibility and success are critical in building a strong ecosystem for women’s cricket around the world.

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Solidifying RCB’s Legacy

This second WPL triumph cements RCB’s legacy in the expanding world of women’s franchise cricket. It demonstrates their dedication to excellence, strategic team development, and developing top people. The team has not only won silverware, but it has also won hearts, resulting in a devoted and ever-growing fan base.


A Celebration of Teamwork and Tenacity

Every Player’s Contribution

The success was due to the combined efforts of all RCB players. From crucial bowling breakthroughs to critical runs scored by batters and great fielding exploits, each individual contribution is woven together to create a winning tapestry. It emphasised the value of teamwork, with each player playing an important role in achieving a common objective.

The Power of WPL

The WPL continues to grow in stature and popularity, giving an important platform for female cricketers to demonstrate their abilities on a worldwide scale. Matches such as the final between RCB and DC help to captivate fans and demonstrate the league’s tremendous competitiveness. The continued success of teams such as RCB only adds to the league’s allure and long-term viability.


Looking Ahead: A Bright Future

Maintaining Momentum

As RCB basks in the joy of winning back-to-back WPL titles, the issue now is to maintain that momentum. The cricket world will be looking to see how they evolve, innovate, and defend their championship status in the coming seasons. The benchmark has been established, and expectations are higher than ever.

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The Expanding Reach of Women’s Cricket

The WPL’s success, fuelled by compelling finals and celebrity endorsements such as Anushka Sharma’s, demonstrates the growing reach and attraction of women’s cricket. It demonstrates the quality, passion, and rising fans that this format continues to attract, implying an even brighter future for the sport.


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