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Flipkart outperforms Amazon this Diwali shopping season

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Flipkart outperforms Amazon this Diwali shopping season

Flipkart outperformed Amazon withinside the Diwali purchasing season this 12 months in India in phrases of consumer engagement and first-time app installs, in line with a file via way of means of statistics analytics company Apptopia.
The e-trade operators performed their Diwali income across the equal days this month.Flipkart’s Big Billion Days Sale attracted greater new customers than Amazon’s sale. The Walmart-owned company’s userbase grew via way of means of almost 71%, to nearly 3.five million customers, as compared to equal season closing 12 months. Amazon’s Great Indian Festival Sale userbase grew 77%, to almost 2.five million customers, as compared to the equal season closing 12 months.
First-time downloads grew greater this 12 months than any 12 months previously. This is probably because of humans staying domestic out of precaution for the duration of the pandemic, the file noted.
Most of India’s trade remains executed in-person, however the pandemic has expanded the country’s transition to online. While Amazon grew downloads greater 12 months-over-12 months, Flipkart nonetheless got here out on pinnacle in phrases of absolute numbers.
User periods on Flipkart’s cell app rose 87% this 12 months as compared with closing 12 months, even as it grew approximately 37% on Amazon’s cell app. Flipkart ruled in each percent boom and absolute figures. User periods is a metric that enables apprehend engagement and account for folks who have already got the app mounted on their cell device.
Flipkart’s early begin in India over Amazon can be the cause for its lead in cell app performance, the file said.
Myntra, any other Walmart-owned entity, added 1.eight million downloads withinside the equal length used for reading Flipkart and Amazon. Installs grew approximately 374% as compared with closing 12 months, the file noted.

Tap To Explore More : The Hindu

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Movie

The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

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The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

Madras High Court Grants Early Screenings of Vijay’s “Leo” Movie at 7 AM, Urges TN Government to Address Concerns

The Madras High Court has made a landmark decision in favor of the much-anticipated Tamil film “Leo,” starring actor Vijay. In a significant move, the court has granted permission for early screenings of the movie from 7 AM, urging the Tamil Nadu government to swiftly address any issues and facilitate the smooth release of the film. This decision marks a pivotal moment in the realm of Tamil cinema and the entertainment industry at large.

Historical Context:

The Indian film industry, particularly the Tamil film industry, has seen its share of controversies and challenges related to film releases. Issues such as censorship, political disputes, and public sentiment have often played a significant role in shaping the release schedules and screening times for films. Vijay, one of Tamil cinema’s most prominent actors, has been at the center of such controversies in the past. This decision by the Madras High Court is, therefore, particularly noteworthy.

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The Ruling:

The Madras High Court’s decision to permit early screenings of “Leo” comes as a response to a plea filed by the film’s producers. The court, while considering the plea, took into account various factors, including the film’s anticipated popularity and the prevailing circumstances. The court emphasized the importance of accommodating the audience’s interests and allowing them to enjoy the film without disruptions.

A Step Towards Normalization:

The court’s decision signifies a positive shift in the film industry, where release dates and screening times are often mired in controversy. By allowing screenings to commence at 7 AM, the court aims to reduce the chances of public unrest and congestion near theaters, especially in the wake of high-profile film releases.

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The Role of the Tamil Nadu Government:

The Madras High Court, in its ruling, also called upon the Tamil Nadu government to cooperate in ensuring a seamless release for the film. This cooperation extends to providing necessary security measures to maintain law and order around theaters during the early screenings.

Implications for the Entertainment Industry:

The decision is expected to set a precedent for the release of other highly anticipated films, not just in Tamil cinema but also in the broader Indian film industry. The court’s emphasis on the importance of accommodating the audience’s interests could lead to more flexible screening times for movies in the future.

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The Audience’s Perspective:

For moviegoers and fans of Vijay, this decision comes as a welcome relief. They can now look forward to enjoying the film without any undue delays or disruptions, ensuring a memorable cinematic experience.

In conclusion, the Madras High Court’s ruling to allow early screenings of Vijay’s “Leo” at 7 AM while urging the Tamil Nadu government to resolve any issues paves the way for a more audience-centric approach in the film industry. It is a landmark decision that highlights the importance of balancing the interests of filmmakers and the movie-loving public. This judgment is poised to make a positive impact on the release of future films, ushering in a new era of flexibility and convenience for cinema enthusiasts.

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