Connect with us

India Hot Topics

Happydent presents #MakeADent contest, invites people to ‘get creative’

Published

on

Happydent presents #MakeADent contest, invites people to ‘get creative’

India’s favorite chewing gum brand, Happydent, from the house of Perfetti Van Melle has been serving the palates of Indian consumers for decades and is known for its clutter breaking advertising. Consumers in India strongly associate the brand with white teeth which has over the years manifested itself in the form of “White Light” in its advertising.

Recently in Nov’20 the brand introduced a new advertising with a new tagline “Dikha Battissi, Kar Baat Achhi Si” through which it has given a meaningful role to the “White Light” by throwing light on social causes which are important for betterment of the world around us. With this as the background, ETBrandEquity in association with Happydent is launching this campaign – #MakeADent contest where it urges consumers to bring out their creative side to shoot a one-minute long video ad using any device of their choice including mobile phones around brand’s new positioning route Dikha Battissi, Kar Baat Achhi Si and develop the ad to throw light on a social/civic as per their choice.

As sparkling smile is inherent to the brand’s positioning and in our latest ad too the protagonist consumes Happydent Chewing gum before throwing light it is compulsory to show consumption of any Happydent gum before showing “Sparkling Smile or White Light” emanating from the sparkling teeth in the ad. Consumers from all walks of life across the country can participate in the contest. The shortlisted entries will be judged by an esteemed jury led by Mr. Prasoon Joshi and Mr. Rajesh Ramakrishnan and 15 winners will be announced at a later date. So hurry up and do not miss this opportunity to be the one to #MakeADent.

News Source : Economic Times

Advertisement
Continue Reading

Movie

The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

Published

on

By

The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

Madras High Court Grants Early Screenings of Vijay’s “Leo” Movie at 7 AM, Urges TN Government to Address Concerns

The Madras High Court has made a landmark decision in favor of the much-anticipated Tamil film “Leo,” starring actor Vijay. In a significant move, the court has granted permission for early screenings of the movie from 7 AM, urging the Tamil Nadu government to swiftly address any issues and facilitate the smooth release of the film. This decision marks a pivotal moment in the realm of Tamil cinema and the entertainment industry at large.

Historical Context:

The Indian film industry, particularly the Tamil film industry, has seen its share of controversies and challenges related to film releases. Issues such as censorship, political disputes, and public sentiment have often played a significant role in shaping the release schedules and screening times for films. Vijay, one of Tamil cinema’s most prominent actors, has been at the center of such controversies in the past. This decision by the Madras High Court is, therefore, particularly noteworthy.

Advertisement

The Ruling:

The Madras High Court’s decision to permit early screenings of “Leo” comes as a response to a plea filed by the film’s producers. The court, while considering the plea, took into account various factors, including the film’s anticipated popularity and the prevailing circumstances. The court emphasized the importance of accommodating the audience’s interests and allowing them to enjoy the film without disruptions.

A Step Towards Normalization:

The court’s decision signifies a positive shift in the film industry, where release dates and screening times are often mired in controversy. By allowing screenings to commence at 7 AM, the court aims to reduce the chances of public unrest and congestion near theaters, especially in the wake of high-profile film releases.

Advertisement

The Role of the Tamil Nadu Government:

The Madras High Court, in its ruling, also called upon the Tamil Nadu government to cooperate in ensuring a seamless release for the film. This cooperation extends to providing necessary security measures to maintain law and order around theaters during the early screenings.

Implications for the Entertainment Industry:

The decision is expected to set a precedent for the release of other highly anticipated films, not just in Tamil cinema but also in the broader Indian film industry. The court’s emphasis on the importance of accommodating the audience’s interests could lead to more flexible screening times for movies in the future.

Advertisement

The Audience’s Perspective:

For moviegoers and fans of Vijay, this decision comes as a welcome relief. They can now look forward to enjoying the film without any undue delays or disruptions, ensuring a memorable cinematic experience.

In conclusion, the Madras High Court’s ruling to allow early screenings of Vijay’s “Leo” at 7 AM while urging the Tamil Nadu government to resolve any issues paves the way for a more audience-centric approach in the film industry. It is a landmark decision that highlights the importance of balancing the interests of filmmakers and the movie-loving public. This judgment is poised to make a positive impact on the release of future films, ushering in a new era of flexibility and convenience for cinema enthusiasts.

Group Media Publications
Entertainment News Platforms – anyflix.in      
Construction Infrastructure and Mining News Platform – https://cimreviews.com/
General News Platform – https://ihtlive.com/
Podcast Platforms – https://anyfm.in

Advertisement
Continue Reading
Anyskill-ads

Facebook

Trending