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India Cements rolls out two new cement brands endorsed by M.S. Dhoni

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India Cements rolls out two new cement brands endorsed by M.S. Dhoni

Cement manufacturer The India Cements Ltd. has roped in Chennai Super Kings Captain M.S. Dhoni to endorse its two new brands — Conkrete Super King and Halo Super King. It is for the first time that the brand introduction saw the integration of Indian Premier League (IPL) brand CSK with a cement brand.

Conkrete Super King is a cement that resonates with the features that are highly inspired by Mr. Dhoni’s phenomenal strength, speed and on field demeanor, the officials said. ICL vice-chairman and managing director N. Srinivasan said it was a better name to associate with CSK, which was the champion.

Halo Super King cement is exclusively designed for pre-cast hollow blocks, enabling quick setting, enhanced structural strength and stability. Conkrete Super King is a novel product catering for all needs from autoclaved aerated concrete to hollow blocks. It offers a one stop solution to all concrete needs from foundation to roof.

“The new brand of products are application related and made with different processes,” said D. Muruganandam, president (operations), ICL.

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Lifestyle

10 best activities hacks for the better lifestyle for Business Managers.

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10 best activities hacks for the better lifestyle for Business Managers.

Business managers, known for their dynamic and demanding roles, are now adopting innovative activity hacks to improve their lifestyle and well-being. Recognizing the importance of work-life balance and personal wellness, these leaders are implementing a range of activities to foster physical health, mental clarity, and overall satisfaction in their professional and personal lives.

Mindfulness at Work lifestyle

Business managers are incorporating mindfulness practices, such as meditation and deep breathing exercises, into their daily routines to reduce stress and increase focus in high-pressure situations.

Regular Exercise Breaks

Amid tight schedules, managers are embracing short exercise breaks, such as brisk walks or stretching exercises, to stay active throughout the day and boost their energy levels.

Nutrition and Healthy Eating

Prioritizing their well-being, managers are adopting healthier eating habits, including nutritious snacks and well-balanced meals, to sustain their energy during demanding workdays.

Time Management Workshops

Business managers are attending time management workshops to enhance their organizational skills, enabling them to efficiently juggle multiple responsibilities and achieve better work-life integration.

Skill Development Seminars

Recognizing the value of continual growth, managers are attending skill development seminars to stay updated on industry trends and enhance their leadership abilities.

Flexible Work Arrangements

Some forward-thinking companies are offering flexible work arrangements to business managers, providing the freedom to create a more harmonious work-life balance.

Social Engagement

Building a sense of camaraderie, managers are engaging in team-building activities and networking events to foster positive relationships within their professional circles.

Unplugging from Technology: In a digital era, managers are prioritizing personal time by unplugging from technology during non-working hours, allowing for genuine relaxation and recharging.

Pursuing Hobbies and Interests

Managers are rediscovering their passions outside of work, be it painting, gardening, or playing a musical instrument, to unwind and find fulfillment beyond their professional roles.

Encouraging Employee Wellness

Some managers are also promoting wellness initiatives within their teams, encouraging their employees to embrace similar activity hacks and lead healthier lives.

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