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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

Launched in 2018, hyperlocal social media startup Lokal has been steadily making inroads into India. The app is currently active in 180 regions, claims to be profitable in 40 regions, and plans to operate in 500 regions by the end of 2022.
When Jani Pasha and his co-founder Vipul Chaudhary started Lokal in 2018, they wanted to deliver hyperlocal news and developments to their non-English speaking user base.

The app works with a network of 250 field reporters, stringers and field sales teams. It provides hyperlocal news on topics ranging from agriculture and politics to daily information on necessities including food and gas prices.

The Bengaluru-based startup initially attracted users through advertisements on different social media platforms, but much of its user acquisition is organic and through word of mouth.

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This pattern is more or less suitable for them until the app users go a step further. In addition to using the app for hyperlocal news, people in Tamil Nadu, Andhra Pradesh and Telangana have also started advertising.

Lokal offers classifieds for local businesses and individual sellers, marriage ads, job openings from delivery executive jobs to government jobs, and content on life skills like finance, education, farming, and health tips. Advertising is free in regional languages ​​such as Tamil, Telugu and Kannada, and the app is widely adopted.

As of June 2020, the app, launched in 2018, has 6 million downloads and a 4.5 million user base from more than 25 territories in three states.

But the COVID-19 pandemic quickly led to changes in user habits that affected how Lokal was used.

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Consumers locked at home need content more than ever. According to the State of Mobile 2022 report by market research firm App Annie, consumers in the top 10 global mobile markets spend a staggering 4.8 hours a day on mobile devices.

Until now for posting business-related ads and reading news stories, Lokal has become the go-to app for posting medical and food-related requests during the COVID-19 pandemic. A news article posted on the app about needing open-heart surgery helped save the life of a four-month-old baby in the meantime
“Our user base is growing so fast; it’s still growing,” Jani Pasha, co-founder and CEO of Lokal, told YourStory in an interaction.
Lokal’s user base has grown 8x from March 2020 to December 2021 and is expected to grow at least 9-10x in 2022-23.

Complete News Source – YOURSTORY

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Ranbir Kapoor

Ranbir Kapoor and Alia Bhatt inspect their new dream home in Mumbai days after anniversary

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Ranbir Kapoor and Alia Bhatt inspect their new dream home in Mumbai days after anniversary

Ranbir Kapoor and Alia Bhatt recently inspected their future home in Mumbai, marking their third wedding anniversary. The couple’s new home is still in progress, with Ranbir wearing a black t-shirt, matching shorts, sneakers, and a cap. Alia Bhatt was seen waiting for her husband at the location, while Ranbir looked at the progress of their new home’s construction.

A video of their outing emerged on social media, with Pinkvilla posting the clip for the first time. The bungalow, named Krishna Raj after Ranbir’s grandmother, holds emotional significance to the Kapoor family. It used to belong to Ranbir’s grandparents, Raj Kapoor and Krishna Raj, and was inherited by Rishi Kapoor and Neetu in 1980. A Bollywood Life report.

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Claimed that the new bungalow cost Ranbir and family ₹250 crore. It is speculated that after the bungalow is ready, the entire Kapoor family, including Neetu Kapoor, will stay together under one roof. Alia and Ranbir currently live with Raha at Vastu The rapid growth of OTT platforms in India has been attributed to factors such as increased cinema ticket costs.

Growing demand for niche content, and changing consumer preferences. Sidharth Malhotra improved internet infrastructure, and Janhvi Kapoor are set to share screen together in the ALL upcoming rom-com Param Sundari, and they have shared entertaining behind-the-scene pictures from the sets on social media.

​Bollywood’s beloved couple, Ranbir Kapoor and Alia Bhatt, recently visited their under- boasts a modern design with grey construction dream home in Mumbai’s Bandra area, just days after celebrating their third wedding anniversary on April 14. On April 16, the duo was spotted at and shorts. The couple appeared the construction site, inspecting the progress of their abode.

In a video that surfaced on social media, Ranbir was seen wearing a black t-shirt, matching shorts, sneakers, and a cap, while Alia donned a casual shirt and shorts. The couple appeared engaged in discussions with the construction team, reflecting their active involvement in new bringing their vision to life.

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The new residence, named Krishna Raj in honor of Ranbir’s late grandmother, is a six-storey bungalow valued at approximately ₹250 crore. The property boasts a modern design with grey and light blue hues, glass balconies, and expansive windows. It’s situated close to their current

Fans have been eagerly awaiting updates on the couple’s new home, and this recent visit has only heightened anticipation. The couple’s hands-on approach to the construction process Raha underscores their commitment to creating a space that reflects their shared dreams and values Bollywood’s beloved couple, Ranbir Kapoor and Alia Bhatt, recently visited their under.

In a video that surfaced on social media, Ranbir was seen wearing a black t-shirt, matching shorts, sneakers, and a cap, while Alia donned a casual shirt and shorts. The couple appeared engaged in discussions with the construction team, reflecting their active involvement in .​

The new residence, named Krishna Raj in honor of Ranbir’s late grandmother, is a six-storey bringing their vision to life bungalow valued at approximately ₹250 crore. The property boasts a modern design with grey and light blue hues, glass balconies, and expansive windows. It’s situated close to their current residence, Vaastu, where they live with their daughter, Raha .​

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Fans have been eagerly awaiting updates on the couple’s new home, and this recent visit has only heightened anticipation. The couple’s hands-on approach to the construction process space that reflects their shared dreams and underscores their commitment to creating a space that reflects their shared dreams and values residence, Vaastu, where they live with daughter.

  • Group Media Publication
  1. Construction, Infrastructure and Mining   
  2. General News Platforms – IHTLive.com
  3. Entertainment News Platforms – https://anyflix.in/

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