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What is sustainable fashion? Why is it important?

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What is sustainable fashion? Why is it important?

The word sustainable means catering to one’s needs without disturbing future generations’ resources. The fashion industry is one of the world’s largest industries but it is also one of the most polluting. Sustainable fashion is being promoted these days. Sustainable fashion, also known as eco-fashion, is a step towards protecting nature by promoting brands that use eco-friendly products and work for social causes.  Sustainable fashion not only is good for our environment but also provides better working conditions to workers in the industry. 

Here are some of the benefits of using sustainable fashion : 

The fashion industry is one of the biggest environmental polluters and they even harm the animals. Using sustainable fashion will promote brands that are eco friendly and produce less waste. This will be a huge step in protecting our surroundings as fashion is one of the largest industries in the world and this will set a trend for fashion brands to release products that are eco friendly. 

Fast fashion brands have been selling their clothes for comparatively lower rates. This might be a profit for customers but it affects the lives of workers. If we as customers choose to only buy from sustainable and ethical brands, then we would be able to make sure that no workers are at loss from the brands we are buying from. 

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The fast-fashion products are of very poor quality so that you can buy them again and that is why they are cheap. These products generate a lot of waste but sustainable fashion is made of really good quality and hence they last longer and produce less waste. 

Sustainable fashion is a good step that favours mankind. It’s high time that the brands realise their responsibility and work for society and nature.

AASTHA SINGH

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Designer Tarun Tahiliani shares insights about Radhika Merchant’s final appearance in her lehenga saree for the Hastakshar event.

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Designer Tarun Tahiliani shares insights about Radhika Merchant’s final appearance in her lehenga saree for the Hastakshar event.

Prominent figures from politics, commerce, and entertainment attended lavish pre-wedding celebrations in Jamnagar, Gujarat, where Radhika Merchant and Anant Ambani celebrated their union. After three days of celebration, Radhika and Anant took part in the prenuptial ceremony known as the Hastakshar ritual, which formally marks the couple’s union and their commitment to one another. Radhika, Anant’s future wife, opted for a custom-designed Tarun Tahiliani lehenga saree that resembled a complex of temples, while Anant donned a sherwani for the occasion. The ensemble’s designer is now disclosing minute details. To learn more, scroll through.

Pictures of Radhika Merchant’s bespoke couture lehenga saree from the Hastakshar ceremony were released by Tarun Tahiliani, who said that the model bride was a pleasure to work with. In the post’s description, he also revealed the processes involved in creating the bride-to-be’s pre-draped appearance. Upon meeting Radhika, the designer claimed to have been enthralled with her ‘impeccable taste’ right away. With its’sartorial temple complex’ resemblance, the lehenga saree complemented Radhika’s grace and the idea of the ‘valley of the gods’. The attire was further embellished with ‘finely embroidered domes and structures in the gentle tones of peaches, corals, and sunset colours’.

“Poetic ode to Indian heritage, as the pre-draped lehenga saree unfolds a tapestry of hand-painted miniature artistry, intricately woven with the delicate finesse of kasheedakari craftsmanship in opulent shades of silver and rose gold,” the designer said, describing Radhika’s lehenga.

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