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What is Weverse, the “super app” that Ariana Grande joined?

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6 months ago

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What is Weverse, the “super app” that Ariana Grande joined?

SEOUL—Pop sensation Ariana Grande is joining Weverse, a superfan community run by HYBE, the production company behind K-Pop sensation BTS.

Here are the things we know about Weverse and the reasons why more and more music singers are using the app worldwide.

Describe the Weverse P.

An software called Weverse is dedicated to facilitating communication between musicians and fans. On the app, artists may sell products, livestream, and create posts. Weverse is a “super app” that provides machine translation in 15 languages, according to HYBE.

After completing his 18-month military service, Jin, the eldest member of BTS, addressed his fans on Wednesday. His first broadcast collapsed, but it later resumed and received over 2 million views in just ten minutes.

According to HYBE, the app, which was released in 2019, had an average of over 10 million monthly active users as of the third quarter of 2023. Nine out of ten users of Weverse are international.

ARIANA GRANDE’S JOURNEY WITH WEVERSE: WHY?

Without offering any other information, the entertainment company announced on Friday that Grande will join the app following her agreement with HYBE America.

Her channel hasn’t even launched yet, and HYBE wouldn’t say when it will open.

The firm also stated that HYBE America, the management organization for Justin Bieber and The Kid LAROI, will keep working with Grande’s cosmetics line, R.E.M Beauty.

The news of Grande’s breakup with manager Scooter Braun, whom she has worked with since her 2013 debut, was first published by Billboard last year. This new arrangement follows their split. Following a $1.05 billion merger between HYBE with the music executive’s Ithaca Holdings in 2021, Braun is currently the CEO of HYBE America

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K-Pop fans on the internet laughed when Grande’s connection was announced.

One fan called her “Ariana unnie” on X, using the Korean term for older sister.

Yoasobi, a Japanese pop duet that accompanied Prime Minister Fumio Kishida to a state banquet at the White House in April, launched their Weverse channel earlier this month.

HYBE: WHAT IS IT TRYING TO GET?

Weverse President Joon Choi told Reuters in a 2022 interview that the platform’s users are “superfans characterised by passionate engagement.”

“They conversed elsewhere, watched films there, and purchased merchandise here. We were lacking a customer database. Thus, we started creating every service internally,” he stated in the interview.

The expansion of the app occurs against the backdrop of HYBE’s initiatives to expand as a label including its acquisition of Exile Music, a music label of Spanish language media company Exile Content, in its first major foray into the Latin music market.

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Bollywood

Rajkummar Rao reveals why Patralekhaa put sindoor on him at wedding: ‘We weren’t comfortable with some of the rituals’

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5 days ago

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November 28, 2024

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Rajkummar Rao reveals why Patralekhaa put sindoor on him at wedding: ‘We weren’t comfortable with some of the rituals’

Rajkummar Rao has addressed the viral moment where Patralekhaa put sindoor on his forehead at their 2021 wedding.

Rajkummar Rao has opened up about the unusual incident from his 2021 wedding to Patralekhaa, where she put sindoor (vermillion) on his forehead instead of the other way around. The actor said in a new interview that they were trying to just be in the moment and be equal. (Also read: Patralekhaa found husband Rajkummar Rao ‘very creepy’ at first: I was scared)

Rajkummar Rao on the sindoor incident from their marriage

In an interview with Mojo Story, Rajkummar addressed the moment when Patralekhaa applied the sindoor to his forehead and said, “At that moment it was very impulsive, I felt why is it just her wearing the sindoor, mangalsutra and chooda? I thought she had to wear and do so much, what I am doing? I was just wearing the ring. I just asked her, ‘You should also put sindoor on me. It should be equal’.” Rajkummar said that Patralekha was ‘overwhelmed’ at that moment, and though it became huge later, they didn’t think it was anything ‘out of the box’.

Rajkummar on wanting to know the meaning behind rituals

The actor added that he and Patralekhaa were uncomfortable with some of the rituals, particularly the vachans (vows) the bride has to take. “Even during our pheras, we wanted to know what was the Pandit ji saying? We asked him the meaning behind every mantra. We weren’t comfortable with some of the vachans that Patralekha had to take. For instance, there was one vachan which said that she can’t get angry at me and I was like this one is not happening, it’s not valid,” the actor added.

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Rajkummar and Patralekha met in 2010 while trying to make a mark in the industry. They shot a music video together and began dating soon after. The couple tied the knot on November 15, 2021 in Chandigarh. They recently celebrated their third wedding anniversary.

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