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YouTube launches TikTok-competing “Shorts” on TV globally.
Since its launch in 2016, TikTok has been downloaded over 2 billion times and is currently the most downloaded iOS app in the world. In response to TikTok’s success, YouTube has launched its own short-form video platform called “Shorts.” Shorts is available on TV globally starting today. YouTube has been testing the platform in India since September 2020 and it is now available in over 30 countries. The platform allows users to create 15-second videos with music and effects. YouTube has signed deals with major music labels like Warner Music Group and Universal Music Group to ensure that there is a wide selection of music to choose from. YouTube is also investing $100 million to help creators get started on the platform. This includes a $1 million Creator Fund that will be given out to creators who produce popular Shorts. So far, TikTok has been the dominant player in the short-form video space. However, YouTube is the most popular video platform in the world with over 2 billion monthly active users. YouTube also has a huge advantage in terms of reach and distribution. With the launch of Shorts, YouTube is now a direct competitor to TikTok. It will be interesting to see how the two platforms compete.
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According to Kangana Ranaut, she and Shah Rukh Khan represent the final generation of stars. “Stars nahin ban rahe hain OTT pe”
Kangana Ranaut has denied speculations about joining politics solely due to the box office failure of her films.
Kangana Ranaut, the BJP’s Lok Sabha candidate from Mandi for the 2024 elections, expressed gratitude towards Prime Minister Narendra Modi for her political entrance. In an interview with Times Now, she questioned whether she joined politics due to her movies’ poor box office performance, comparing it to Shah Rukh Khan’s previous unsuccessful films.
Reacting to her films’ box office failure, Kangana Ranaut
Kangana responded to a question about her career, stating that she has never had a flop. She compared Shah Rukh Khan’s films to Pathaan, Queen, and Manikarnika, noting that if she had a flop in Emergency, it would be a big hit. Kangana compared her career to Shah Rukh Khan, who had consecutive flops for ten years. She also mentioned that she had not had a single hit for 7-8 years before Queen, but after that, she had a few good movies.
No stars from OTT?
The last generation of stars, known for their talent and demand, are now able to showcase their talents more through OTT. However, the author expresses a desire to involve themselves more with the real world, rather than being consumed by the arts, stating that they are not satisfied with the current status quo.
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