Technology
Global Smart Speaker, Smart Display Shipments Grow Despite Component Shortage in Q3 2021
According to a report by a market research company, despite the shortage of components, global shipments of smart speakers and smart displays increased by 10% year-on-year in the third quarter of 2021, setting a record for the third quarter. It added that a total of 39.3 million units were shipped during this period. Amazon still maintains its top spot, but there has been no year-on-year growth in the most recent quarter. Due to the increase in shipments of Google Nest Hub, the company ranked second, followed by Baidu, Alibaba, Apple and Xiaomi.
According to the latest research on smart speakers and screen services by Strategy Analytics, the impact of global component shortages has begun to affect the smart speaker supply chain, and Chinese suppliers have suffered the most due to component shortages. Despite these limitations, the total shipments of smart speakers and smart displays have increased year-on-year. However, starting from the second quarter of 2021, quarterly growth has been basically flat, with global shipments of 39 million units (39.3 million units in the third quarter of 2021).
“China usually accounts for 30% to 40% of the global market every quarter, so the challenges experienced by Alibaba, Baidu and Xiaomi will be a measure of China’s management supply chain problems,” said David Watkins, Strategy Analytics Director of Smart Home.
The market research company said that the sales of smart speakers increased by about 7% year-on-year. Amazon ranks first in the overall smart speaker and smart display market rankings. Followed by Google, Baidu, Alibaba, Apple and Xiaomi. Driven by the HomePod Mini speaker, Apple achieved a year-on-year growth of 92%. Followed by Google (18%) and Baidu (15%). Compared with the third quarter of 2020, Amazon hardly saw any growth.
As far as smart displays are concerned, it is reported that sales in the third quarter of 2021 have soared by nearly 19% to 11.2 million units. Strategy Analytics stated that 18 of the top 50 models sold this quarter were smart displays. Google’s Nest Hub is the best-selling smart display in the third quarter of 2021, with shipments of 1.5 million units. It is followed by Amazon’s second-generation Echo Show 5 and Baidu’s Xiaodu 1c.
Google’s Nest Mini smart speaker is the best-selling device, with shipments of more than 5 million units. In terms of shipments, Apple’s HomePod Mini and Amazon’s fourth-generation Echo Dot ranked second and third respectively.
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.jpg "Surfaces of the Motorola Edge 50 Ultra with Snapdragon 8S Gen 3")
Early this week, renders of the Edge 50 Fusion appeared, and Motorola has previously stated that the Edge 50 Pro will ship on April 3. The highest-end smartphone in the Edge 50 series, the Edge 50 Ultra, has now been shown in renders.
The phone is depicted in the renderings in peach fuzz and black with a vegan leather finish, while sisal, a beige color, will have a brushed surface. As opposed to the Snapdragon 7 Gen 3 in the Pro variant and the Snapdragon 6 Gen 1 in the Edge 50 Fusion, the phone is reportedly powered by the Snapdragon 8s Gen 3 SoC.
A 50MP primary camera, an ultra-wide camera, and a periscope telephoto camera with a 5x optical zoom are all included in the Motorola Edge 50 Ultra’s feature set. Additionally, there is a triple LED flash on the right side and a laser autofocus feature above the periscope lens.
Although the phone’s display, battery, and charging specifications are yet unknown, the Edge 50 Pro is said to include 12GB of RAM and support both 50W and 125W wired and wireless charging.
It is anticipated that this will launch as the Motorola X50 Ultra in China. It is unclear if the India launch may be expected on the same day as the rest of the Edge 50 series phones, even if this is scheduled to go official on April 3.
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