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Instagram on its way to becoming a video and entertainment platform — ‘it’s no more a photo-sharing app,’ says company chief

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Instagram on its way to becoming a video and entertainment platform — ‘it’s no more a photo-sharing app,’ says company chief

The social media firm’s chief announced the key focus areas going forward and also dropped a hint that Instagram is no longer just a “square photo-sharing app” and what it is aiming to become in the future. Mosseri, in a video posted on Twitter and Instagram, shared an overview of the company’s plan for the second half of 2021.

He emphasised that the social media platform will be working towards entertainment and videos like its competitors — Google’s Youtube, and Chinese app TikTok and other new entrants. He said the company is “trying to build new experiences primarily in four areas — creators, videos, shopping and messaging”. He added that the company surveys show that more people use Instagram to get entertained and that’s where Instagram’s future seems to be leaning towards.

The announcement doesn’t come as a surprise because Instagram has seen massive changes recently, and the transition from photos-only to videos has also been evident for more than a couple of years. Instagram started with video posts, followed by full-screen videos via IGTV — its YouTube equivalent for mobiles. The IGTV experiment didn’t turn out to be as promising, and the fast-growing popularity of TikTok also looked like a major threat. In no time, Instagram introduced its mobile-first short video format called ‘ Reels’ to rival TikTok, and it was soon followed by its parent company Facebook as well.

News Source : News 18

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The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

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The Madras High Court has granted early screenings of Vijay’s Leo movie from 7 AM, requesting the TN government to resolve any issues.

Madras High Court Grants Early Screenings of Vijay’s “Leo” Movie at 7 AM, Urges TN Government to Address Concerns

The Madras High Court has made a landmark decision in favor of the much-anticipated Tamil film “Leo,” starring actor Vijay. In a significant move, the court has granted permission for early screenings of the movie from 7 AM, urging the Tamil Nadu government to swiftly address any issues and facilitate the smooth release of the film. This decision marks a pivotal moment in the realm of Tamil cinema and the entertainment industry at large.

Historical Context:

The Indian film industry, particularly the Tamil film industry, has seen its share of controversies and challenges related to film releases. Issues such as censorship, political disputes, and public sentiment have often played a significant role in shaping the release schedules and screening times for films. Vijay, one of Tamil cinema’s most prominent actors, has been at the center of such controversies in the past. This decision by the Madras High Court is, therefore, particularly noteworthy.

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The Ruling:

The Madras High Court’s decision to permit early screenings of “Leo” comes as a response to a plea filed by the film’s producers. The court, while considering the plea, took into account various factors, including the film’s anticipated popularity and the prevailing circumstances. The court emphasized the importance of accommodating the audience’s interests and allowing them to enjoy the film without disruptions.

A Step Towards Normalization:

The court’s decision signifies a positive shift in the film industry, where release dates and screening times are often mired in controversy. By allowing screenings to commence at 7 AM, the court aims to reduce the chances of public unrest and congestion near theaters, especially in the wake of high-profile film releases.

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The Role of the Tamil Nadu Government:

The Madras High Court, in its ruling, also called upon the Tamil Nadu government to cooperate in ensuring a seamless release for the film. This cooperation extends to providing necessary security measures to maintain law and order around theaters during the early screenings.

Implications for the Entertainment Industry:

The decision is expected to set a precedent for the release of other highly anticipated films, not just in Tamil cinema but also in the broader Indian film industry. The court’s emphasis on the importance of accommodating the audience’s interests could lead to more flexible screening times for movies in the future.

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The Audience’s Perspective:

For moviegoers and fans of Vijay, this decision comes as a welcome relief. They can now look forward to enjoying the film without any undue delays or disruptions, ensuring a memorable cinematic experience.

In conclusion, the Madras High Court’s ruling to allow early screenings of Vijay’s “Leo” at 7 AM while urging the Tamil Nadu government to resolve any issues paves the way for a more audience-centric approach in the film industry. It is a landmark decision that highlights the importance of balancing the interests of filmmakers and the movie-loving public. This judgment is poised to make a positive impact on the release of future films, ushering in a new era of flexibility and convenience for cinema enthusiasts.

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