In a shocking correspondence, the parents of the K-pop duo NewJeans accuse the BTS label, giving the HYBE vs. ADOR conflict a “scathing” new twist. Korean media sites claimed that HYBE and its administrators had mistreated the K-Pop singers after it was reported that the parent label had appointed a new CEO for its subsidiary. The girls’ family has filed a lawsuit, alleging that Bang Si Hyuk deliberately disregarded the members’ greetings.

In a recent study, NewJeans’ parents reveal HYBE.

A shocking story about an email the parents of NewJeans sent to CEO Min Hee Jin and then passed to BelIFT LAB (JCM’s joint venture with Big Hit Entertainment) before ILLIT’s debut was released by Ilgan Sports on May 13. The email, which was discovered by the parents and legal representatives of NewJeans members, details the parents’ recommendations and worries over ILLIT’s premiere.

Parents of NewJeans mention “mistreatment” by Bang Si Hyuk

One of the most promising new K-pop groups is NewJeans, a girl group consisting of Minji, Hanni, Danielle, Haerin, and Hyein. They have received a lot of attention from Western media outlets. The group has frequently been included in the ongoing dispute between labels, supported by HYBE’s subsidiary ADOR. The’mistreatment’ that CEO Bang Si Hyuk was allegedly subjected to was one of the report’s most alarming features.

The founder of BigHit Music, who oversees BTS, is charged with stealing NewJeans’ concept for a different group. Parents have also questioned Belift Lab’s motives, claiming the corporation mocked NewJeans and failed to adequately verify its material. Parents also claim that when Bang Si Hyuk welcomed the members, he did it on purpose.

“We questioned why Bang Si Hyuk would act as though he didn’t recognise the NewJeans members and ignore their pleasantries whenever they ran into him in the office building. We tried to confirm this since, at first, we didn’t think our kids were telling the truth, reasoning, “Oh, he probably just didn’t recognise you then.” This is what the email says.

The parents said, “However, we believe there is no other option except admitting that they are, in fact, NewJeans, as this issue has happened several times, with different dates and locations, even when it was just Bang Si Hyuk and the members.”

Parents of NewJeans claim that HYBE stole the idea from the organisation.

Additionally, the parents said that HYBE plagiarised the photography, styling, dancing, and music video aesthetics of NewJeans for their new girl group, ILLIT. The study draws attention to the striking and related ideas between ILLIT and NewJeans.

Is there no plan in place to safeguard HYBE’s NewJeans and each member’s brand value?Because of the sheer number of absurd circumstances, these concerns are not unfounded.

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