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Amitabh Bachchan reveals that the government has taken notice of his social media posts: ‘Changes must be made…or else.’

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Amitabh Bachchan reveals that the government has taken notice of his social media posts: ‘Changes must be made…or else.’

Amitabh Bachchan has revealed that he has received government notices regarding some of his social media posts and has been instructed to make changes. If he does not follow the instructions, the veteran actor claims that these posts will be deleted.

On May 11, Amitabh posted a cryptic blog to his Tumblr account. In his blog, he discussed new government guidelines that prohibit people with a large number of followers on social media from promoting something without a disclaimer.

“There are strict rules and regulations now by the GOI (Government of India) and the ASCI (Advertising Standards Council of India) guidelines, who have now given ruling that Influencers – a new terminology for them that put up product pictures with a mention or product pictures, to state that they are the sponsors, promotors, etc., or in partnership,” he wrote.

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He added, “Otherwise, it will become illegal. As a result, several of my posts have received notices that the change is required… else…ya..!! Isn’t it a hard life? And all of the ‘biggies’ that are buying out the ‘biggies’ of social media base their incentives, increases, and other measures on numbers – because that is what brings them the revenue…”

Trolling, according to Amitabh, is an asset in such situations because it encourages debate and keeps the topic alive, thereby increasing numbers. “The more you abuse me, the more you criticise me, the more I shall rise!!- Famous words of a great businessman who rewrote success history in this country’s corporate world and enacted by Bhaiyu in film,” he wrote. Bhaiyu is Amitabh Bachchan’s nickname for his son Abhishek Bachchan, who in the 2007 film Guru played an unconfirmed role inspired by Dhirubhai Ambani.

On his Instagram account, Amitabh also posted about the new guidelines, writing alongside a photo of himself, “cropped, adjusted in keeping with the new laws of the ASCI…But soon the actuals shall be about, telling the tale of the pic.”

Amitabh also recently deleted a post about Kangana Ranaut’s upcoming film Dhaakad. The veteran actor had posted a teaser of Dhaakad’s She’s on Fire on his Instagram account with the caption ‘all good wishes,’ but it was quickly deleted without explanation after a few minutes.

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In an interview with Tried & Refused Productions, Kangana had responded, saying, “They’re all trying to hide their personal insecurities behind the excuse that “Oh, we’ll be boycotted from the industry.” That isn’t it, in my opinion. Of course, there are likes and dislikes, but Mr Bachchan tweeted the trailer and then deleted it within five to ten minutes. Whose pressure will he feel from someone of his stature? I’m not sure; I find this situation to be somewhat complicated. They have their own personal belongings, as well as industry-related items.” Dhaakad will be released in theatres on May 20 and stars Saswata Chatterjee, Arjun Rampal, and Divya Dutta.

Bollywood

“I haven’t seen a man with such great kindness,” Zeeshan Ayyub remembers when Shah Rukh Khan handed him his own sweater.

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“I haven’t seen a man with such great kindness,” Zeeshan Ayyub remembers when Shah Rukh Khan handed him his own sweater.

Actor Mohammed Zeeshan Ayyub recently shared a heartfelt anecdote highlighting Shah Rukh Khan’s generosity during the filming of Raees. In an interview with The Indian Express, Ayyub recounted an incident where promotional sweatshirts were distributed to the cast. When Ayyub noticed he hadn’t received one, Khan overheard and promptly offered his own sweatshirt, insisting Ayyub keep it despite initial protests.

Ayyub expressed deep admiration for Khan, stating, “I haven’t seen a man with such great kindness.” He further praised Khan’s humility and respect towards everyone, emphasizing that such gestures make meeting him a defining life moment, irrespective of one’s opinion about his work.

A Sweatshirt and a Star: The Day Shah Rukh Khan Gave Zeeshan Ayyub More Than Just Warmth

Mohammed Zeeshan Ayyub has shared screen space with many leading stars in Indian cinema. But when he talks about Shah Rukh Khan, it’s not the fanfare or fame that he remembers — it’s a moment of quiet kindness that left an impression deeper than any box office success.

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It was during the filming of Raees, the gritty action drama where Ayyub played a supporting but memorable role opposite Khan. The crew had just wrapped a day’s shoot, and promotional sweatshirts — custom-made for the team — were being handed out. In the buzz of post-shoot chaos, Ayyub noticed something small but disappointing: his name hadn’t been called. Whether it was a mix-up or a miscount, his sweatshirt wasn’t there. It wasn’t the end of the world, but in that moment, he felt a sting — a small exclusion in a big world.

What happened next, however, transformed that fleeting disappointment into something unforgettable.

Shah Rukh Khan, who had overheard the exchange, didn’t hesitate. Without drama or delay, he removed his own sweatshirt — the one he’d been wearing — and handed it to Zeeshan. “Take mine,” he said, in a tone so natural it felt like second nature. Ayyub was stunned. He tried to refuse. “No, sir, it’s yours, you don’t have to…” But Khan wouldn’t take no for an answer. “You deserve it,” he said with a smile. And with that, he turned and walked away.

That gesture, simple on the surface, became one of the most meaningful memories in Ayyub’s career.

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“I haven’t seen a man with such great kindness,” Ayyub later said in an interview. “You can work with a lot of people, some big stars, some legends. But what stays with you is how they made you feel. Shah Rukh sir made me feel seen, valued — equal.”

In an industry often criticized for egos, hierarchies, and distance between stars and supporting actors, Shah Rukh’s act stood out like a quiet rebellion. He didn’t do it for the cameras. There was no entourage watching, no social media post crafted to go viral. It was just one human being recognizing another — and choosing generosity over indifference.

Ayyub, known for his grounded nature and roles in films like Article 15, Tanu Weds Manu, and Raanjhanaa, is not the kind of person to exaggerate stories for attention. That’s what makes his admiration so powerful. “Shah Rukh Khan is not just a star,” he said, “he’s a culture. And part of that culture is kindness.”

For Ayyub, the sweatshirt became symbolic. Not because it belonged to a superstar, but because of what it represented — dignity, humility, and a reminder that greatness lies in the little things. “That moment taught me what real respect is,” he said. “When the biggest person in the room doesn’t need to show you they’re big — they just make you feel taller.”

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It wasn’t the only time Shah Rukh left a lasting impression on him. Throughout the shoot, Khan was known for greeting everyone on set, asking crew members how their day was, checking in with junior artists, and sharing meals with the team. “He never looked down on anyone,” Ayyub recalled. “He met you at eye level, no matter who you were.”

It’s gestures like these that have earned Shah Rukh Khan his legendary status not just as an actor, but as a human being. The man who conquered global cinema with charisma, dance, and dialogue also commands loyalty with empathy.

Zeeshan Ayyub’s story is a testament to that legacy. In an era where celebrity culture is often defined by curated perfection, Khan remains something far more rare — authentic. And his kindness, whether offered through a signed autograph, a shared laugh, or a sweatshirt passed quietly into someone else’s hands, has become part of his legacy.

Years may pass, films may fade, but Ayyub knows he’ll always remember that day on set. The moment wasn’t scripted, but it taught him more than any film ever could.

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