On June 1, a jury in the defamation trial between Johnny Depp and Amber Heard found in Johnny’s favour, finding that a Washington Post article Amber wrote defamed her former husband, while also finding that both parties defamed each other. In contrast to the $2 million in compensatory damages awarded to Amber, the jury awarded him $10.35 million in damages. According to new research, the defamation trial involving Johnny-Amber resulted in an unexpected increase in demand for a Dior fragrance during the proceedings.

During the high-profile case, the search for Dior’s Sauvage fragrance – for which Johnny is currently the face – soared. According to Hey Discount’s findings, Google searches for the fragrance increased by 48 percent from 8,23,000 in March 2022 to 1.2 million in April 2022, when the proceedings started.

In the same time period, TikTok views for Sauvage increased by 63 percent, according to the study, with the platform reportedly becoming overrun with videos about the defamation trial. Meanwhile, Dior’s Sauvage was recently named the world’s second most popular fragrance, while Baccarat Rouge 540 by Maison Francis Kurkdjian was named the most popular.

“My decision to pursue this case, knowing very well the height of the legal hurdles that I would be facing and the inevitable, worldwide spectacle into my life, was only made after considerable thought,” Johnny Depp said in a statement released through a spokesperson after the verdict in the Johnny Depp versus Amber Heard defamation trial.

“Regardless of the outcome, the goal of bringing this case was to reveal the truth from the beginning.” I owed it to my children and all those who have remained steadfast in their support for me to tell the truth. I’m relieved that I’ve finally accomplished that… “I also hope that, both in the courts and in the media, the position will now be innocent until proven guilty,” the statement read.

Meanwhile, Amber’s lawyer announced on Thursday that she was unable to pay Johnny $10.35 million in damages due to financial constraints. Amber intends to appeal the decision as well.

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