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Flipkart Group trumps Amazon in festive sales

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Flipkart Group trumps Amazon in festive sales

The e-commerce sector in the festive sale period between mid-October to November clocked $8.3 billion in gross merchandise value (GMV), up around 65% from the previous year. Flipkart Group including Myntra emerged as the leader, said management consulting firm Redseer.

Flipkart Group comprised 66% of the overall GMV clocked by e-commerce firms in the festive season. Last year, GMV clocked by e-commerce firms stood at $5 billion during the festive month.

This year’s festive sales also saw 88% customer growth from last year, as close to 40 million shoppers coming from Tier 2 and beyond cities bought on e-commerce platforms.

Overall, 88 million shoppers purchased goods on e-commerce this festive season, with 55% coming from Tier 2 towns, and 45% from metros and Tier 1 cities.

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Last year, close to 47 million shoppers bought from e-commerce during festive season sales.

Factors like presale awareness, pent up demand by customers, wide selection across categories, disruption of offline stores along with multiple credit and affordability constructs helped major e-commerce players to drive growth this festive season.

“One clear lesson from this festive season is that e-commerce has become more mainstream than ever. And it has proven that with the right assortment at the right prices which is delivered quickly in the safety of customer’s homes – the value proposition of e-commerce is very powerful.

Thus, it is imperative for brands and sellers to shift their focus to online quickly and enable a seamless online experience for the customer in order to thrive in a post COVID world,” said Mrigank Gutgutia, director, e-commerce, RedSeer Consulting.

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In the category mix, smartphones continued to dominate across all the products, with an increasing share of users from Tier 2 cities. With covid forcing individuals to work-from-home, even electronics and large appliances saw a jump, clocking 29% of the overall GMV, during this festive sale.

On the other hand, fashion took a minor hit during this festive sale as covid placed restrictions on ‘stepping out’ behaviour of consumers. GMV per customer also dropped to ₹6,600 from ₹7,450 in last festive season, Redseer added.

Earlier, Mint had reported that a total of 52 million shoppers flocked on e-commerce websites, in the first week of 2020 festive sales, with 57%, or 31 million customers coming from smaller cities and towns.

Tap To Explore More : Economic Times

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Haryana

Delhi Weather and AQI Today: Warm start at 22.05 °C, check weather forecast for October 22, 2024

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Delhi Weather and AQI Today: Warm start at 22.05 °C, check weather forecast for October 22, 2024

Check the weather forecast and air quality updates for Delhi on October 22, 2024 here.

The temperature in Delhi today, on October 22, 2024, is 32.93 °C. The day’s forecast indicates a minimum and maximum temperature of 22.05 °C and 35.04 °C, respectively. The relative humidity is 26% and the wind speed is 26 km/h. The sun rose at 06:26 AM and will set at 05:44 PM.

Tomorrow, on Wednesday, October 23, 2024, Delhi is predicted to experience a minimum and maximum temperature of 27.42 °C and 34.91 °C, respectively. Tomorrow humidity levels will be at 20%.

With temperatures ranging between 22.05 °C and 35.04 °C, prepare for a hot day and plan outdoor activities accordingly. If you are sensitive to heat, take note of the weather forecast and consider appropriate attire and activities suitable for the prevailing weather.

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The AQI in Delhi today stands at 334.0, falling in the very poor category. Everyone should be cautious. Children and people with respiratory diseases, such as asthma, should stay indoors and others should also limit their outdoor activities. Usage of masks and air purifying devices is advised. Being aware of the AQI helps one make informed decisions regarding one’s overall well-being while planning the day’s activities.

Weather and AQI predictions in Delhi for next 7 days:

DateTemperatureSky
October 23, 202432.93 °CSky is clear
October 24, 202432.69 °CSky is clear
October 25, 202432.5 °CSky is clear
October 26, 202432.07 °CSky is clear
October 27, 202430.69 °CSky is clear
October 28, 202431.29 °CSky is clear
October 29, 202432.09 °CSky is clear

Weather in other cities on October 22, 2024

CityTemperatureSky
Mumbai28.35 °CLight rain
Kolkata28.84 °CSky is clear
Chennai28.94 °CLight rain
Bengaluru25.53 °CModerate rain
Hyderabad27.75 °CModerate rain
Ahmedabad31.9 °CSky is clear
Delhi32.93 °CSky is clear

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