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Gucci and Adidas umbrellas cost $1,644 in China. They do not provide rain protection

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Gucci and Adidas umbrellas cost ,644 in China. They do not provide rain protection

In China, luxury label Gucci and sportswear company Adidas AG are making headlines for selling an umbrella that doesn’t even stop rain for 11,100 yuan ($1,644). Never mind that the brands claim it wasn’t designed for that.

On Weibo, a hashtag stating that “the collaboration umbrella being sold for 11,100 yuan is not waterproof” received over 140 million views.

The emphasis of the article is on the fact that the parasol does not block rain and should instead be used for sun protection and fashion. Originally classified as an umbrella, the product was renamed in Mandarin to a more ambiguous term.

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Adidas and Gucci representatives could not be reached for comment right away.

Luxury brands are being scrutinised more closely in China as a result of President Xi Jinping’s “common prosperity” campaign, which sent related stocks plunging last year. In general, Western brands such as Adidas have struggled in the face of rising nationalism, which has resulted in boycotts and preferential treatment for local firms.

Nike and Adidas have been dethroned in China due to nationalism.

Laotan Dianshang, a Weibo user, quoted Xi’s equality slogan, claiming that such products were not meant for “the common folk.”

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With its expanding middle class, China is still a market that few international companies can afford to ignore.

Tollywood

Day 6 box office receipts for Game Changer: Ram Charan’s film takes another hit, earning over ₹110 crore

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Day 6 box office receipts for Game Changer: Ram Charan’s film takes another hit, earning over ₹110 crore

Game Changer box office collection day 6: Ram Charan and Kiara Advani-starrer released in theatres on January 10.
Game Changer box office collection: Ram Charan, Kiara Advani-Game Changer is one the first big releases of this year, and came with huge audience expectations. However the film opened to mixed reviews and has performed decently at the box office. As per the latest version of Sacnilk.com, Game Changer has minted ₹6.11 crore in its sixth day of release. Game Changer is directed by Shankar.

Game Changer box office collection

The report states that Game Changer has now crossed the ₹110 crore mark at the box office. It minted ₹5.55 crore on its first Wednesday, which is the lowest for the film so far. The film had seen a slight growth on its fifth day of release, with ₹10 crore net. The overall collections now stand at ₹112.26 crore.

Game Changer minted ₹51 crore on its opening day, and saw a dip in collections on its second day with ₹21.6 crore. Day three collections were at ₹15.9 crore whereas day four net was ₹7.65 crore. The film saw a sharp decline in its weekdays and is yet to recover. Game Changer is facing stiff competition from a number of releases, which includes Nandamuri Balakrisha’s Daaku Maharaj, Unni Mukundan’s Marco and Allu Arjun’s Pushpa 2: The Rule.

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More details

Amid box office concerns for the film, a pirated version of Game Changer was allegedly aired on a local TV channel and shown in buses. Screenshots of the same surfaced on X, which caught the attention of producer Sreenivas Kumar. He took to his X account to demand strict action on it.

A few days ago, the makers of the film had filed a complaint against individuals for allegedly leaking a pirated version of the film online. The complaint also states that before the film’s release, the producers and a few team members were threatened through social media and messaging platforms like WhatsApp, wherein the same alleged pirates demanded money from producers and threatened to leak the pirated version if their demands were not fulfilled.

Game Changer is directed by Shankar and stars Ram Charan, Kiara Advani, and SJ Suryah. The film has also been released in Tamil, Kannada, and Malayalam.

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