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Happydent presents #MakeADent contest, invites people to ‘get creative’

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Happydent presents #MakeADent contest, invites people to ‘get creative’

India’s favorite chewing gum brand, Happydent, from the house of Perfetti Van Melle has been serving the palates of Indian consumers for decades and is known for its clutter breaking advertising. Consumers in India strongly associate the brand with white teeth which has over the years manifested itself in the form of “White Light” in its advertising.

Recently in Nov’20 the brand introduced a new advertising with a new tagline “Dikha Battissi, Kar Baat Achhi Si” through which it has given a meaningful role to the “White Light” by throwing light on social causes which are important for betterment of the world around us. With this as the background, ETBrandEquity in association with Happydent is launching this campaign – #MakeADent contest where it urges consumers to bring out their creative side to shoot a one-minute long video ad using any device of their choice including mobile phones around brand’s new positioning route Dikha Battissi, Kar Baat Achhi Si and develop the ad to throw light on a social/civic as per their choice.

As sparkling smile is inherent to the brand’s positioning and in our latest ad too the protagonist consumes Happydent Chewing gum before throwing light it is compulsory to show consumption of any Happydent gum before showing “Sparkling Smile or White Light” emanating from the sparkling teeth in the ad. Consumers from all walks of life across the country can participate in the contest. The shortlisted entries will be judged by an esteemed jury led by Mr. Prasoon Joshi and Mr. Rajesh Ramakrishnan and 15 winners will be announced at a later date. So hurry up and do not miss this opportunity to be the one to #MakeADent.

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News Source : Economic Times

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

Akshay Kumar and Priyadarshan, the acclaimed Indian director, celebrated their 68th birthday on Instagram. Kumar, who has worked with Priyadarshan on several cult comedies of the early 2000s, wished him a happy birthday and called him a mentor. The duo is now back together for their upcoming horror-comedy, Bhooth Bangla.

The first poster of the movie has been released, and it is expected to hit theaters in 2025. Akshay Kumar wore a black fedora and a green jacket, layered over a black tee, and fans have expressed their excitement for their new movie.

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The duo’s dynamic and deep bonding have been praised by fans, who have expressed high anticipation for their new movie. The first poster of Bhooth Bangla has already been released, and the movie is expected to hit theaters in 2025.

Akshay Kumar, the versatile Bollywood actor, recently celebrated director Priyadarshan’s birthday by sharing a behind-the-scenes (BTS) photograph from their upcoming film, “Bhooth Bangla.” In the image, Akshay humorously captioned, “Surrounded by ghosts…” The photo features Akshay alongside Priyadarshan and co-actor Paresh Rawal, all dressed in traditional attire, with a black cat perched on Akshay’s shoulder, adding a whimsical touch to the scene.

Reunion After 14 Years

This collaboration marks a significant reunion between Akshay Kumar and Priyadarshan, who last worked together on the film “Bhool Bhulaiyaa” in 2007. Their partnership has been celebrated in the past for delivering successful comedies like “Hera Pheri” and “Garam Masala.” Fans have eagerly anticipated their return to the big screen together, and “Bhooth Bangla” promises to be a delightful addition to their repertoire.

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About ‘Bhooth Bangla’

“Bhooth Bangla” is a horror-comedy that blends elements of suspense with humor, a genre in which both Akshay Kumar and Priyadarshan have excelled. The film is produced by Balaji Telefilms Ltd in association with Cape of Good Films. The motion poster released earlier this year features Akshay Kumar in a suit, with a cat on his shoulder, licking milk slyly, setting the tone for the film’s intriguing and humorous premise.

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Anticipation and Fan Reactions

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The BTS photo shared by Akshay Kumar has generated excitement among fans, who are eager to see the trio back together on screen. The playful caption and the presence of the black cat suggest that “Bhooth Bangla” will offer a mix of thrills and laughs, staying true to the successful formula of their previous collaborations.

As the release date for “Bhooth Bangla be a significant highlight in the upcoming entertainment lineup. The reunion of Akshay Kumar, Priyadarshan, and Paresh Rawal, combined with the intriguing premise and the playful BTS moments, has set high expectations among audiences. Fans can look forward to a cinematic experience that promises both chills and chuckles.

For a visual glimpse into the making of “Bhooth Bangla,” you can watch the following video Akshay Kumar expressed his gratitude as they once again united for their upcoming movie Bhooth Bangla. This marks a new chapter in their long-standing collaboration since the 2000s. He shared a picture from behind the scenes of their new movie, where it seems like they are laughing about something.

Akshay wrote,”Happy Birthday, Priyan Sir! What better way to celebrate than by spending the day on a haunted set, surrounded by ghosts…both real and unpaid extras? Thank you for being a mentor, and the only person who can make chaos look like a masterpiece. May your day be filled with fewer retakes. Wishing you a fantastic year ahead!”

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