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Happydent presents #MakeADent contest, invites people to ‘get creative’

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Happydent presents #MakeADent contest, invites people to ‘get creative’

India’s favorite chewing gum brand, Happydent, from the house of Perfetti Van Melle has been serving the palates of Indian consumers for decades and is known for its clutter breaking advertising. Consumers in India strongly associate the brand with white teeth which has over the years manifested itself in the form of “White Light” in its advertising.

Recently in Nov’20 the brand introduced a new advertising with a new tagline “Dikha Battissi, Kar Baat Achhi Si” through which it has given a meaningful role to the “White Light” by throwing light on social causes which are important for betterment of the world around us. With this as the background, ETBrandEquity in association with Happydent is launching this campaign – #MakeADent contest where it urges consumers to bring out their creative side to shoot a one-minute long video ad using any device of their choice including mobile phones around brand’s new positioning route Dikha Battissi, Kar Baat Achhi Si and develop the ad to throw light on a social/civic as per their choice.

As sparkling smile is inherent to the brand’s positioning and in our latest ad too the protagonist consumes Happydent Chewing gum before throwing light it is compulsory to show consumption of any Happydent gum before showing “Sparkling Smile or White Light” emanating from the sparkling teeth in the ad. Consumers from all walks of life across the country can participate in the contest. The shortlisted entries will be judged by an esteemed jury led by Mr. Prasoon Joshi and Mr. Rajesh Ramakrishnan and 15 winners will be announced at a later date. So hurry up and do not miss this opportunity to be the one to #MakeADent.

News Source : Economic Times

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Winner of BTS’ Jungkook lookalike competition in Chicago is an all-too-familiar face as ‘lore runs deep’

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Winner of BTS’ Jungkook lookalike competition in Chicago is an all-too-familiar face as ‘lore runs deep’

On Sunday, The BTS Jungkook lookalike contest winner was crowned in Chicago. Impersonators sporting his signature piercings and tattoos swarmed the venue.

Social media personality Andrew Alexander, who’s previously been documented as sharing “striking similarities” with BTS’ Jungkook, won the K-pop star-focussed lookalike competition in Chicago on Sunday, November 24, 2024. (Instagram )

The chain reaction set off by YouTuber Anthony Po’s super-viral Timothée Chalamet look-alike contest in Manhattan on October 27, led fans to the K-pop chapter of this journey a month later.

On Sunday, November 24, the new US trend surrounding celebrity lookalike contests saw BTS’ Jungkook enthusiasts turning up for registration in droves. As the Hindustan Times (and several other outlets) previously reported, the event held at Ping Tom Memorial Park in Chicago, Illinois, handed out a $20 cash prize and a bottle of Soju to the winner. As it turned out, some older fans of the K-pop septet already knew the much-debated winner of the anticipated turnout.

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Also read | HT Exclusive: BTS Festa, NCT Nation, top K-dramas and more now streaming on Channel K – Amazon Prime Video at 1 INR

A flurry of fan-shared videos and photos popped up online on Sunday (US time), capturing the three finalists in action as the trio, like other Jungkook impersonators showed up dressed in variations of black outfits. Ultimately, Andrew Alexander, a widely renowned YouTube sensation, was crowned the winner. Even if the name doesn’t ring a bell, some BTS fans will remember the content creator from a years-old YouTube video, in which his sister “turned” him into the beloved K-pop group’s maknae.

Who is Andrew Alexander, the winner of Chicago’s Jungkook lookalike competition?

According to the social media personality’s YouTube videos, Andrew is a third-year university student living in California. He clearly flew into Chicago, especially for the Jungkook contest scheduled this week.

Over four years ago, Alexander’s sister, Ashley, posted a video titled “I turned my brother into BTS Jungkook,” as she highlighted how “a lot of people say he looks like” the K-pop star. Given their “striking similarities,” as reflected not only their resemblance (though not validated by a lot of fans) but also their mannerisms, Andrew’s other sister (presumably), Amber, said at the time, “It’s so funny every video we post, there’s at least 20 new people that are like ‘I don’t know if anyone’s ever said this but, Andrew looks like Jungkook’”.

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However, Andrew himself did not admit to the similarities. That didn’t stop BTS fan pages from drawing comparisons between him and the BTS singer.

In a video posted before the viral winning announcement, Andrew’s sister documented the scene at the competition venue. Ashley wrote confirmed in the caption, “He flew from LA we flew from NY.” Ironically, the ultimate Jungkook lookalike contest participant was also registered as #7, a number that holds great emotional significance in the BTS fandom, given the group’s member count.

Also read | With no tickets to Taylor Swift’s Toronto Eras stop, NYC influencer forced to shell out thousands of dollars last minute

A netizen who’d had been a longtime fan of the Alexander siblings clan – all YouTube personalities – commented on one of Andrew’s posts on November 24, “been a fan since 2018,” as they added a reference to Ashley’s YouTube channel “ur mom ashley.”

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In yet another video posted by Amber Alexander, she also recorded the full-circle moment: “He flew all the way from California for this (crying emoji) after years of getting comments saying he looks like Jungkook @andrewalexander WON THE LOOKALIKE COMPETITION.”

Hours before show time, Ashley also took to her TikTok profile (@aaashleyk), showing a behind-the-scenes glimpse at how the family ‘Jungkook-ified’ Andrew by drawing the pop star’s famously known hand tattoos and suggesting that he needed a lip ring as well. For his final look, Andrew also showed up with Jungkook’s eyebrow and ear piercings. 

Fans react to the winner being crowned for the lookalike contest

While some instantly approved the decision with comments like “Andrew is actually the ONLY one who looked like jungkook, the others literally have no similarity at all,” others who probably never tracked the siblings’ years-old digital footprints were lost why this win was especially gaining momentous traction online.

“If Andrew didn’t win, I would have hosted another one to make sure he won,” someone else wrote in the comments. Others quipped along the lines of how Jungkook had returned from the military and “Kinda crazy how they let Jungkook win his own lookalike competition.”

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Those familiar with Andrew’s journey, definitely agreed with how the contest “cooked” with its final decision, especially since “the lore runs deep.” Who could’ve known that this was years in the making at a time when lookalike contests weren’t a norm?

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