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HT Rewind 2024 | Just sequels? How Hollywood stifled creativity as franchises and remakes dominated the box office

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HT Rewind 2024 | Just sequels? How Hollywood stifled creativity as franchises and remakes dominated the box office

With all the highest-grossing films of the year either remakes, spinoffs, or sequels, the franchise model dominated Hollywood in 2024.
A glance at the top ten highest-grossing Hollywood films of 2024 immediately reveals a telling pattern. All ten titles are sequels, remakes, or part of some franchise or cinematic universe. This is, perhaps, the first time in the history of Western cinema when not a single ‘original’ story has managed to be among the year’s biggest films. The failure of much-hyped films like Megalopolis ensured that. But while in some cases, originality failing was a case of bad quality, the sheer overwhelming domination of franchises shows that, at some level, Hollywood has stopped pushing original content. Years from now, when there is an obvious backlash to this trend, 2024 will be seen as the year when it all comes to a head.

Sequels, remakes, and spinoffs galore

Hollywood’s obsession with recognisable IPs is not new. For over three decades, studios have pushed sequels, franchises, and any way to make money based on the audience’s familiarity with characters and worlds. The birth of cinematic universes in 2008 sent that into top gear. This year, the world’s top 10 grossing films include nine Hollywood films – all remakes or sequels -Inside Out 2, Deadpool & Wolverine, Despicable Me 4, Moana 2, Dune Part Two, Wicked, Godzilla x Kong: The New Empire, Kung Fu Panda 4, and Venom: The Last Dance 4. Incidentally, the only non-American film on the list – the Chinese film YOLO – is also a remake, an adaptation of the Japanese film 100 Yen Love.Sequels, remakes, and spinoffs galore

Hollywood’s obsession with recognisable IPs is not new. For over three decades, studios have pushed sequels, franchises, and any way to make money based on the audience’s familiarity with characters and worlds. The birth of cinematic universes in 2008 sent that into top gear. This year, the world’s top 10 grossing films include nine Hollywood films – all remakes or sequels -Inside Out 2, Deadpool & Wolverine, Despicable Me 4, Moana 2, Dune Part Two, Wicked, Godzilla x Kong: The New Empire, Kung Fu Panda 4, and Venom: The Last Dance 4. Incidentally, the only non-American film on the list – the Chinese film YOLO – is also a remake, an adaptation of the Japanese film 100 Yen Love.

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Independent cinema falls prey to franchise culture too

For decades, Independent cinema had existed as the bastion of originality and ‘different’ content. Unhindered by the studios’ demands and rules, indie filmmakers experimented with concepts and genres more freely. But this decade has shown that the last bastion is falling, too. The highest-grossing indie film of the year is not just a sequel but a threequel. Terrifer 3, a horror film, made just $2 million, grossed $90 million worldwide, and even beat Joker 2 at the box office. It is now the highest-grossing unrated film in cinema history, and trade insiders feel that may encourage independent cinema to look at repeatable IPs.

Where did the originality go?

Original cinema has existed. Megalopolis, Francis Ford Coppla’s ambitious project, is the biggest example of it. That a filmmaker of his calibre had to invest $120 million of his own money to distribute and release it speaks volumes of the ‘acceptance’ of original ideas in Hollywood. The eventual box office debacle of the film means that studios will be even harder on original ideas that do not check all the boxes for a summer blockbuster.

The road ahead

The clouds do not seem to be dissipating. The first big release of 2025 is Wolf Man, a reboot of a franchise that began eight decades ago. There are spinoffs from the worlds of Star Trek, Bridget Jones, reboots of Snow White, and a fourth Captain America lined up too. And all this is just in the first three months of 2025. Even beyond that, the hope for originality is bleak. Even Christopher Nolan’s next is an adaptation of one of the oldest epics in history – The Odyssey. One can now wait for the next Jordan Peele film or a breakaway sleeper hit to correct the course somewhat. However, given the lack of support from the studios, it remains a tall order.

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Hollywood

A publicist for Justin Baldoni quits his PR agency over “bullying” in the wake of Blake Lively’s lawsuit.

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A publicist for Justin Baldoni quits his PR agency over “bullying” in the wake of Blake Lively’s lawsuit.

Justin Baldoni’s publicist, Jennifer Abel, left her firm amid sexual harassment accusations from Blake Lively.
Justin Baldoni’s publicist, Jennifer Abel, reportedly left her previous employer amid allegations of “bullying”, coinciding with an alleged smear campaign against Blake Lively over the summer.

The controversy deepened when Baldoni’s former publicist filed a lawsuit against Abel and Baldoni’s crisis management team, including his production company Wayfarer Studios and crisis manager Melissa Nathan, for defamation and breach of contract.

This legal battle comes as Baldoni also faces a lawsuit from Lively, who has accused him of sexual harassment and orchestrating a smear campaign to tarnish her reputation after alleged misconduct on the set of It Ends With Us.

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A source close to Abel told The Wrap that she left Jonesworks, the public relations firm where she was once a partner, due to a toxic work environment.

Baldoni’s publicist cited workplace ‘bullying’ led to resigning

Abel allegedly cited “bullying” as a reason for her departure, claiming it was directed at her colleague Matthew Mitchell. Abel eventually started her own firm, RWA Communications, after resigning on July 10, with her departure set for August 23. However, she was reportedly fired by Jonesworks on August 21 after accusations surfaced that she had stolen documents and client information.

Jonesworks, led by Stephanie Jones, has since filed a lawsuit against Abel, accusing her of breach of contract and defamation. Jones claims Abel secretly contacted clients to pave the way for her departure and took over 70 documents from the firm. “Jennifer tendered her resignation in July and had agreed to stay on until August 23. She was terminated early after Jonesworks discovered that she had stolen over 70 documents,” they said.

Abel’s insider, however, denied these claims, stating, “They were not ‘stolen,’ nor were any other clients.” Abel’s team asserts the lawsuit is retaliatory after Baldoni and other clients transitioned to her new firm.

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In an email obtained by The Wrap, Abel’s resignation letter acknowledged, “I take full responsibility for my part in all of this. I’m not proud of how emotional I get in these situations.”

Earlier this year, speculation of a feud between Lively and Baldoni arose during promotions for It Ends With Us. Lively’s subsequent lawsuit accuses Baldoni of misconduct and retaliation. An exposé by The New York Times detailed allegations of Baldoni’s inappropriate behaviour and efforts to discredit Lively. Baldoni has denied all allegations.

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Entertainment News Platforms – anyflix.in      
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