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India Approves Rs. 1,300 Crore Plan to Promote RuPay Debit Cards, Rivalling Visa, Mastercard

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3 years ago

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India Approves Rs. 1,300 Crore Plan to Promote RuPay Debit Cards, Rivalling Visa, Mastercard

India approved the rupee on Wednesday. Rs 1,300 crore plans to promote domestic RuPay debit cards and low-value digital transactions to promote their use among marginalized groups. This move may challenge the influence of competitors such as Visa and Mastercard.

A government statement stated that under the plan, the government will pay banks within one year a certain percentage of the value of transactions completed through RuPay debit cards and low-value direct inter-bank transactions, which can be traced back to April 2021.

The plan may further threaten the domestic market share of competitors Visa and Mastercard. Earlier this year, Visa complained to the US government that India’s “informal and formal” promotion of RuPay had hurt it in one of its main growth markets. The plan will include reimbursement of digital transaction processing fees of up to Rs. 2,000 rupees, government officials said.

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The government said: “It will also help provide accessible digital payment methods for unbanked and marginalized people”, referring to people outside the formal banking and financial system.

The Indian Payments Commission, an industry body, stated that the industry will “benefit a lot from this move.” As of November 2020, the bank has issued more than 600 million RuPay debit cards.

Deepak Chandnani, head of South Asia and the Middle East at Worldline, a payment and transaction services company, said the move will provide a major boost for RuPay.

“The end-to-end cost of each transaction by the acquiring bank is approximately 15 basis points for the processing and other costs of debit card transactions. This incentive will provide the acquiring bank with much-needed probation and encourage further figures Transaction,” Chandnani said.

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RuPay was founded in 2012 by the government-backed non-profit organization National Payment Corporation of India (NPCI), competing with Visa and Mastercard in the fast-growing digital transaction market of Asia’s third largest economy.

Finance Minister Nirmala Sitharaman has publicly asked banks to promote RuPay cards to facilitate digital transactions in the country.

Mastercard and Visa see India as a key growth market, but were shocked by the 2018 Central Bank directive, which required them to store payment data “in India only” in order to achieve “unrestricted regulatory access.”

After discovering that the U.S. payment giant did not fully comply with data localization rules, banks are currently prohibited from issuing MasterCard-branded cards to new customers.

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Music

While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

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3 weeks ago

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January 2, 2025

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While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Prime Minister Narendra Modi recently met acclaimed singer- actor Diljit Dosanjh, describing their interaction as “very memorable.” 
Prime Minister Narendra Modi met singer-actor Diljit Dosanjh and lauded him as “a combination of talent and tradition.” During the “memorable’ meeting”, the two discussed music, culture, and India’s vibrancy, including yoga.

Diljit, PM Modi match beats

During the meeting, PM Modi praised Diljit for his achievements, saying, “When a boy from a small village in Hindustan shines on the global stage, it feels amazing. Your family named you Diljit, and you keep on winning people’s hearts, just as your name suggests.”

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Diljit responded, “We used to read that ‘Mera Bharat Mahan’ (My India is great), but when I travelled across India, I realised why people say this.” PM Modi highlighted India’s diversity, saying, “India’s vastness is its strength. We are a vibrant society.”

Diljit added, “The greatest magic in India is yoga.” PM Modi agreed, saying, “Those who have experienced yoga know its power.”

The singer-actor also admired PM Modi’s personal journey, saying, “I had watched your interview, sir. The position of Prime Minister is great, but behind it, there is a mother, a son, and a human being. Many times, this half-truth is much larger when you carry your mother and the sacred Ganga with you. That touches the heart.”

Diljit then sang a song on Guru Nanak, as PM Modi listened intently, beating the adjacent table like a dholak, matching his beats with Diljit’s.

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Diljit, PM Modi express grattitude

After the meeting, Diljit Dosanjh expressed his gratitude, calling it a “fantastic” way to start the year. He posted on X, “A fantastic start to 2025. A very memorable meeting with PM @narendramodi Ji. We talked about many things, including music, of course!”

PM Modi responded to Dosanjh’s post, describing their meeting as “a great interaction.” He said, “A great interaction with Diljit Dosanjh! He’s truly multifaceted, blending talent and tradition. We connected over music, culture, and more.”

Diljit recently concluded his Dil-Luminati tour in India with a grand performance in Ludhiana. Throughout his concerts at various venues, the singer aimed to address important social issues during his performances.

In a lighthearted and endearing moment, Prime Minister Narendra Modi was seen enjoying the beats of a Punjabi vocalist, tapping the table in rhythm like a dholak player during a recent cultural event. The video, which has since gone viral, showcases PM Modi replicating the infectious energy of Diljit Dosanjh’s iconic beats, capturing the essence of Punjabi music’s vibrancy and rhythm.

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The event brought together various cultural performers, with one Punjabi vocalist stealing the spotlight. As the singer crooned traditional Punjabi tunes, PM Modi, seated among other dignitaries, began enthusiastically tapping the table in sync with the music. His gestures resembled a seasoned dholak player, displaying his spontaneous connection with the pulsating beats.

The audience present erupted in applause, cheering on the Prime Minister’s engaging participation. Social media users were equally charmed, with many praising Modi’s ability to connect with the cultural diversity of India. “Modi Ji has the rhythm of a true Punjabi!” one user commented, while another said, “This is the energy we love to see in our leader.”

The moment also highlighted PM Modi’s commitment to celebrating India’s rich cultural heritage. His natural enjoyment of the performance reflects his appreciation for the art and music that unify the diverse communities of India.

Such lighthearted and relatable gestures from leaders often resonate deeply with the public, making them feel connected on a personal level.

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#PMModi #DiljitDosanjhBeats #PunjabiMusicVibes #CulturalCelebration #DholakBeats #IndiaUnity #MusicConnects #ViralMoment #PMModiInAction #PunjabiHeritage

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