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Meta executive pitches metaverse business to advertisers

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Meta executive pitches metaverse business to advertisers

The metaverse will open up more ways for businesses to make money, an executive from Facebook parent Meta Platforms Inc told an advertising conference on Monday, in a presentation complete with a video showing holographic avatars fencing and playing basketball.

The company’s head of metaverse, Vishal Shah, cited opportunities for brands around digital goods and immersive shopping, speaking over video conference at the Interactive Advertising Bureau’s annual leadership meeting in New York.

“Without the physical limitations that exist today that put pressure on businesses’ bottom line, things like real estate, supply chain and geographical reach, the metaverse will open up more opportunities for businesses to make money,” Shah told the audience.

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Facebook, which makes most of its revenue through digital advertising, changed its name to Meta in October to reflect its new bet on the metaverse, a futuristic idea of a network of virtual environments accessed via different devices where users can work, socialize and play.

On the advertising conference’s agenda later this week is a fireside chat with Neal Stephenson, the science-fiction author who coined the term “metaverse” in his 1992 dystopian novel “Snow Crash.” Stephenson will speak on the same day that features panels with Unilever Plc’s marketing vice president and Hewlett Packard Enterprise Co’s head of global media investment.

Meta, which is betting the metaverse will be the successor to the mobile internet, has invested heavily in virtual and augmented reality. It has not shared many details about how brands will monetize in the metaverse.

Shah, who said the Foo Fighters would perform a concert in its virtual reality events app Horizon Venues after the Super Bowl on Sunday, pointed to the company’s partnership with the National Football League that allows users to outfit their VR avatars with team jerseys as an experiment in digital goods.

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Meta suffered major share losses week after reporting sputtering user growth and giving a weaker-than-expected earnings forecast, which it partially blamed on Apple Inc’s privacy changes which have made it harder for brands to target and measure ads on Facebook and Instagram.

Shah said that before the metaverse is fully realized – which he said could be a decade away – businesses should continue to use its commerce channels on Facebook and Instagram and told advertisers to try out building augmented reality ads.

Complete News Source : Business Standard

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Music

While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

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While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Prime Minister Narendra Modi recently met acclaimed singer- actor Diljit Dosanjh, describing their interaction as “very memorable.” 
Prime Minister Narendra Modi met singer-actor Diljit Dosanjh and lauded him as “a combination of talent and tradition.” During the “memorable’ meeting”, the two discussed music, culture, and India’s vibrancy, including yoga.

Diljit, PM Modi match beats

During the meeting, PM Modi praised Diljit for his achievements, saying, “When a boy from a small village in Hindustan shines on the global stage, it feels amazing. Your family named you Diljit, and you keep on winning people’s hearts, just as your name suggests.”

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Diljit responded, “We used to read that ‘Mera Bharat Mahan’ (My India is great), but when I travelled across India, I realised why people say this.” PM Modi highlighted India’s diversity, saying, “India’s vastness is its strength. We are a vibrant society.”

Diljit added, “The greatest magic in India is yoga.” PM Modi agreed, saying, “Those who have experienced yoga know its power.”

The singer-actor also admired PM Modi’s personal journey, saying, “I had watched your interview, sir. The position of Prime Minister is great, but behind it, there is a mother, a son, and a human being. Many times, this half-truth is much larger when you carry your mother and the sacred Ganga with you. That touches the heart.”

Diljit then sang a song on Guru Nanak, as PM Modi listened intently, beating the adjacent table like a dholak, matching his beats with Diljit’s.

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Diljit, PM Modi express grattitude

After the meeting, Diljit Dosanjh expressed his gratitude, calling it a “fantastic” way to start the year. He posted on X, “A fantastic start to 2025. A very memorable meeting with PM @narendramodi Ji. We talked about many things, including music, of course!”

PM Modi responded to Dosanjh’s post, describing their meeting as “a great interaction.” He said, “A great interaction with Diljit Dosanjh! He’s truly multifaceted, blending talent and tradition. We connected over music, culture, and more.”

Diljit recently concluded his Dil-Luminati tour in India with a grand performance in Ludhiana. Throughout his concerts at various venues, the singer aimed to address important social issues during his performances.

In a lighthearted and endearing moment, Prime Minister Narendra Modi was seen enjoying the beats of a Punjabi vocalist, tapping the table in rhythm like a dholak player during a recent cultural event. The video, which has since gone viral, showcases PM Modi replicating the infectious energy of Diljit Dosanjh’s iconic beats, capturing the essence of Punjabi music’s vibrancy and rhythm.

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The event brought together various cultural performers, with one Punjabi vocalist stealing the spotlight. As the singer crooned traditional Punjabi tunes, PM Modi, seated among other dignitaries, began enthusiastically tapping the table in sync with the music. His gestures resembled a seasoned dholak player, displaying his spontaneous connection with the pulsating beats.

The audience present erupted in applause, cheering on the Prime Minister’s engaging participation. Social media users were equally charmed, with many praising Modi’s ability to connect with the cultural diversity of India. “Modi Ji has the rhythm of a true Punjabi!” one user commented, while another said, “This is the energy we love to see in our leader.”

The moment also highlighted PM Modi’s commitment to celebrating India’s rich cultural heritage. His natural enjoyment of the performance reflects his appreciation for the art and music that unify the diverse communities of India.

Such lighthearted and relatable gestures from leaders often resonate deeply with the public, making them feel connected on a personal level.

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#PMModi #DiljitDosanjhBeats #PunjabiMusicVibes #CulturalCelebration #DholakBeats #IndiaUnity #MusicConnects #ViralMoment #PMModiInAction #PunjabiHeritage

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