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Meta executive pitches metaverse business to advertisers

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3 years ago

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Meta executive pitches metaverse business to advertisers

The metaverse will open up more ways for businesses to make money, an executive from Facebook parent Meta Platforms Inc told an advertising conference on Monday, in a presentation complete with a video showing holographic avatars fencing and playing basketball.

The company’s head of metaverse, Vishal Shah, cited opportunities for brands around digital goods and immersive shopping, speaking over video conference at the Interactive Advertising Bureau’s annual leadership meeting in New York.

“Without the physical limitations that exist today that put pressure on businesses’ bottom line, things like real estate, supply chain and geographical reach, the metaverse will open up more opportunities for businesses to make money,” Shah told the audience.

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Facebook, which makes most of its revenue through digital advertising, changed its name to Meta in October to reflect its new bet on the metaverse, a futuristic idea of a network of virtual environments accessed via different devices where users can work, socialize and play.

On the advertising conference’s agenda later this week is a fireside chat with Neal Stephenson, the science-fiction author who coined the term “metaverse” in his 1992 dystopian novel “Snow Crash.” Stephenson will speak on the same day that features panels with Unilever Plc’s marketing vice president and Hewlett Packard Enterprise Co’s head of global media investment.

Meta, which is betting the metaverse will be the successor to the mobile internet, has invested heavily in virtual and augmented reality. It has not shared many details about how brands will monetize in the metaverse.

Shah, who said the Foo Fighters would perform a concert in its virtual reality events app Horizon Venues after the Super Bowl on Sunday, pointed to the company’s partnership with the National Football League that allows users to outfit their VR avatars with team jerseys as an experiment in digital goods.

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Meta suffered major share losses week after reporting sputtering user growth and giving a weaker-than-expected earnings forecast, which it partially blamed on Apple Inc’s privacy changes which have made it harder for brands to target and measure ads on Facebook and Instagram.

Shah said that before the metaverse is fully realized – which he said could be a decade away – businesses should continue to use its commerce channels on Facebook and Instagram and told advertisers to try out building augmented reality ads.

Complete News Source : Business Standard

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YouTube

YouTube marks 20th anniversary by launching new useful features What’s new

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1 month ago

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April 24, 2025

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YouTube marks 20th anniversary by launching new useful features What’s new

YouTube has celebrated its 20th anniversary with several new features, including functional upgrades and new features for YouTube TV. The platform has introduced personalised radio stations via Ask Music, which is available to YouTube Premium and YouTube Music users on both iOS and Android devices. Additionally, YouTube is rolling out the ability to fast-forward.

YouTube TV members will gain the ability to build their own multiview experiences, starting with a selection of non-sports content from a small group of popular channels. The platform is introducing improved navigation, better playback quality, and easier access to features such as comments, channel information, and more through videos at 4x speed, providing more.

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  1. Delete Unnecessary Emails: Regularly clearing unwanted emails helps maintain storage. Open Gmail in your browser or mobile device, go to your Inbox, Social, or Spam folder, filter messages, select emails to delete or check the box to select all emails in the folder, and click the “Delete” button. The emails will be moved to the Trash folder Empty Your Spam and Trash Folders: If deleted emails remain in your Trash.
  2. Unsubscribe from Unwanted Emails: Open a promotional email and click “Unsubscribe” at the bottom of the email to reduce future accumulation April 2025 — YouTube, the world’s largest video-sharing platform, is celebrating its 20th anniversary with the launch of several innovative features aimed at enhancing user experience, empowering creators, and embracing the future of digital content.

  3. 1. AI-Powered Video Summaries
    One of the most anticipated features is AI-generated video summaries, which will now appear below eligible videos. This allows viewers to preview content quickly and decide whether to watch the full video. The summaries are automatically created using advanced natural language processing and are designed to boost discoverability and engagement.

  4. 2. “Jump Ahead” Smart Chapters
    YouTube is introducing smart chapters with “Jump Ahead” capabilities, allowing viewers to skip to the most engaging parts of videos based on audience retention data. The feature leverages machine learning to identify sections that retain viewers the most and gives users a prompt to “Jump Ahead” with a single tap.

  5. 3. Creator Insights Dashboard Upgrade
    For content creators, YouTube has upgraded its Creator Studio Dashboard with enhanced real-time analytics, audience mood tracking, and AI-suggested titles and tags. The platform’s algorithms now offer dynamic suggestions for improving performance, personalized for each creator’s channel and content style.

  6. 4. YouTube Create App Expansion
    Following positive feedback from beta users, YouTube is officially rolling out the YouTube Create app in over 30 new countries. This free mobile video editing tool includes features like auto-captions, royalty-free music, filters, and multi-clip editing — giving creators more control without the need for expensive software.

  7. 5. Enhanced Live Shopping Tools
    With e-commerce booming, YouTube is expanding its Live Shopping tools, allowing creators to tag mini-social network within the platform. These tools are products, integrate affiliate links, and host shoppable livestreams with real-time viewer interaction. The new update supports multi-vendor support, making collaborations with brands smoother and more profitable.

  8. 6. Smart TV Upgrades
    YouTube is giving its TV interface a refresh, introducing a sleeker design with quicker access to playlists, subscriptions, and smart recommendations. A new “Ambient Mode interactive content suggestions and previews when the app is idle, turning the TV into a dynamic home hub for entertainment.

  9. 7. Community Tab Enhancements
    To improve engagement, YouTube is enhancing its Community Tab with interactive stickers, polls, countdowns, and quizzes — turning it into a mini-social network within the platform. These tools are aimed at helping creators keep their audience involved even between video uploads.
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  2. General News Platforms – IHTLive.com
  3. Entertainment News Platforms – https://anyflix.in/

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