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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

Meta said on Tuesday that it plans to remove detailed ad targeting options related to “sensitive” topics, such as ads based on interactions with content such as race, health, religious customs, political beliefs, or sexual orientation. The company recently changed its name to Meta, and most of its revenue comes from digital advertising. In recent years, it has been strictly reviewing its advertising targeting capabilities and rules. In a blog post, Meta gave examples of positioning categories that are no longer allowed on its platform, such as “lung cancer awareness”, “World Diabetes Day”, “LGBT culture”, “Jewish holidays” or political beliefs and social issues. The company stated that this change will begin on January 19, 2022.

The company has been criticized for its micro-targeting capabilities, including abusing advertisers to discriminate or target disadvantaged groups. In 2019, it agreed to make changes to its advertising platform as part of addressing housing discrimination. The company’s vice president of advertising product marketing, Graham Mudd, said in a post: “We have heard experts worry that such targeting options may lead to a negative experience for people in underrepresented groups.

Way to use.” Its tailor-made advertising features are used by a wide range of advertisers, including political activities and social issue groups and enterprises. “The decision to remove these detailed targeting options is not easy, and we know that this change may have a negative impact on certain businesses and organizations,” Mudd said in the post, adding that some advertising partners were worried that they would not be able to use these ads to Produce positive social changes.

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Advertisers on the Meta platform can still target audiences by location, use their own customer lists, reach out to custom audiences that interact with their content, and send ads to people with similar characteristics to those users.

This move marks a key change in the company’s social and political advertising methods, although it is not expected to have a significant financial impact. For example, CEO Mark Zuckerberg estimated in 2019 that politicians’ ads will account for less than 0.5% of Meta’s 2020 revenue.

News Source : Gadgets 360

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

Akshay Kumar and Priyadarshan, the acclaimed Indian director, celebrated their 68th birthday on Instagram. Kumar, who has worked with Priyadarshan on several cult comedies of the early 2000s, wished him a happy birthday and called him a mentor. The duo is now back together for their upcoming horror-comedy, Bhooth Bangla.

The first poster of the movie has been released, and it is expected to hit theaters in 2025. Akshay Kumar wore a black fedora and a green jacket, layered over a black tee, and fans have expressed their excitement for their new movie.

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The duo’s dynamic and deep bonding have been praised by fans, who have expressed high anticipation for their new movie. The first poster of Bhooth Bangla has already been released, and the movie is expected to hit theaters in 2025.

Akshay Kumar, the versatile Bollywood actor, recently celebrated director Priyadarshan’s birthday by sharing a behind-the-scenes (BTS) photograph from their upcoming film, “Bhooth Bangla.” In the image, Akshay humorously captioned, “Surrounded by ghosts…” The photo features Akshay alongside Priyadarshan and co-actor Paresh Rawal, all dressed in traditional attire, with a black cat perched on Akshay’s shoulder, adding a whimsical touch to the scene.

Reunion After 14 Years

This collaboration marks a significant reunion between Akshay Kumar and Priyadarshan, who last worked together on the film “Bhool Bhulaiyaa” in 2007. Their partnership has been celebrated in the past for delivering successful comedies like “Hera Pheri” and “Garam Masala.” Fans have eagerly anticipated their return to the big screen together, and “Bhooth Bangla” promises to be a delightful addition to their repertoire.

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About ‘Bhooth Bangla’

“Bhooth Bangla” is a horror-comedy that blends elements of suspense with humor, a genre in which both Akshay Kumar and Priyadarshan have excelled. The film is produced by Balaji Telefilms Ltd in association with Cape of Good Films. The motion poster released earlier this year features Akshay Kumar in a suit, with a cat on his shoulder, licking milk slyly, setting the tone for the film’s intriguing and humorous premise.

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Anticipation and Fan Reactions

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The BTS photo shared by Akshay Kumar has generated excitement among fans, who are eager to see the trio back together on screen. The playful caption and the presence of the black cat suggest that “Bhooth Bangla” will offer a mix of thrills and laughs, staying true to the successful formula of their previous collaborations.

As the release date for “Bhooth Bangla be a significant highlight in the upcoming entertainment lineup. The reunion of Akshay Kumar, Priyadarshan, and Paresh Rawal, combined with the intriguing premise and the playful BTS moments, has set high expectations among audiences. Fans can look forward to a cinematic experience that promises both chills and chuckles.

For a visual glimpse into the making of “Bhooth Bangla,” you can watch the following video Akshay Kumar expressed his gratitude as they once again united for their upcoming movie Bhooth Bangla. This marks a new chapter in their long-standing collaboration since the 2000s. He shared a picture from behind the scenes of their new movie, where it seems like they are laughing about something.

Akshay wrote,”Happy Birthday, Priyan Sir! What better way to celebrate than by spending the day on a haunted set, surrounded by ghosts…both real and unpaid extras? Thank you for being a mentor, and the only person who can make chaos look like a masterpiece. May your day be filled with fewer retakes. Wishing you a fantastic year ahead!”

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