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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

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4 years ago

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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

Meta said on Tuesday that it plans to remove detailed ad targeting options related to “sensitive” topics, such as ads based on interactions with content such as race, health, religious customs, political beliefs, or sexual orientation. The company recently changed its name to Meta, and most of its revenue comes from digital advertising. In recent years, it has been strictly reviewing its advertising targeting capabilities and rules. In a blog post, Meta gave examples of positioning categories that are no longer allowed on its platform, such as “lung cancer awareness”, “World Diabetes Day”, “LGBT culture”, “Jewish holidays” or political beliefs and social issues. The company stated that this change will begin on January 19, 2022.

The company has been criticized for its micro-targeting capabilities, including abusing advertisers to discriminate or target disadvantaged groups. In 2019, it agreed to make changes to its advertising platform as part of addressing housing discrimination. The company’s vice president of advertising product marketing, Graham Mudd, said in a post: “We have heard experts worry that such targeting options may lead to a negative experience for people in underrepresented groups.

Way to use.” Its tailor-made advertising features are used by a wide range of advertisers, including political activities and social issue groups and enterprises. “The decision to remove these detailed targeting options is not easy, and we know that this change may have a negative impact on certain businesses and organizations,” Mudd said in the post, adding that some advertising partners were worried that they would not be able to use these ads to Produce positive social changes.

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Advertisers on the Meta platform can still target audiences by location, use their own customer lists, reach out to custom audiences that interact with their content, and send ads to people with similar characteristics to those users.

This move marks a key change in the company’s social and political advertising methods, although it is not expected to have a significant financial impact. For example, CEO Mark Zuckerberg estimated in 2019 that politicians’ ads will account for less than 0.5% of Meta’s 2020 revenue.

News Source : Gadgets 360

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YouTube

YouTube marks 20th anniversary by launching new useful features What’s new

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3 weeks ago

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April 24, 2025

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YouTube marks 20th anniversary by launching new useful features What’s new

YouTube has celebrated its 20th anniversary with several new features, including functional upgrades and new features for YouTube TV. The platform has introduced personalised radio stations via Ask Music, which is available to YouTube Premium and YouTube Music users on both iOS and Android devices. Additionally, YouTube is rolling out the ability to fast-forward.

YouTube TV members will gain the ability to build their own multiview experiences, starting with a selection of non-sports content from a small group of popular channels. The platform is introducing improved navigation, better playback quality, and easier access to features such as comments, channel information, and more through videos at 4x speed, providing more.

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  1. Delete Unnecessary Emails: Regularly clearing unwanted emails helps maintain storage. Open Gmail in your browser or mobile device, go to your Inbox, Social, or Spam folder, filter messages, select emails to delete or check the box to select all emails in the folder, and click the “Delete” button. The emails will be moved to the Trash folder Empty Your Spam and Trash Folders: If deleted emails remain in your Trash.
  2. Unsubscribe from Unwanted Emails: Open a promotional email and click “Unsubscribe” at the bottom of the email to reduce future accumulation April 2025 — YouTube, the world’s largest video-sharing platform, is celebrating its 20th anniversary with the launch of several innovative features aimed at enhancing user experience, empowering creators, and embracing the future of digital content.

  3. 1. AI-Powered Video Summaries
    One of the most anticipated features is AI-generated video summaries, which will now appear below eligible videos. This allows viewers to preview content quickly and decide whether to watch the full video. The summaries are automatically created using advanced natural language processing and are designed to boost discoverability and engagement.

  4. 2. “Jump Ahead” Smart Chapters
    YouTube is introducing smart chapters with “Jump Ahead” capabilities, allowing viewers to skip to the most engaging parts of videos based on audience retention data. The feature leverages machine learning to identify sections that retain viewers the most and gives users a prompt to “Jump Ahead” with a single tap.

  5. 3. Creator Insights Dashboard Upgrade
    For content creators, YouTube has upgraded its Creator Studio Dashboard with enhanced real-time analytics, audience mood tracking, and AI-suggested titles and tags. The platform’s algorithms now offer dynamic suggestions for improving performance, personalized for each creator’s channel and content style.

  6. 4. YouTube Create App Expansion
    Following positive feedback from beta users, YouTube is officially rolling out the YouTube Create app in over 30 new countries. This free mobile video editing tool includes features like auto-captions, royalty-free music, filters, and multi-clip editing — giving creators more control without the need for expensive software.

  7. 5. Enhanced Live Shopping Tools
    With e-commerce booming, YouTube is expanding its Live Shopping tools, allowing creators to tag mini-social network within the platform. These tools are products, integrate affiliate links, and host shoppable livestreams with real-time viewer interaction. The new update supports multi-vendor support, making collaborations with brands smoother and more profitable.

  8. 6. Smart TV Upgrades
    YouTube is giving its TV interface a refresh, introducing a sleeker design with quicker access to playlists, subscriptions, and smart recommendations. A new “Ambient Mode interactive content suggestions and previews when the app is idle, turning the TV into a dynamic home hub for entertainment.

  9. 7. Community Tab Enhancements
    To improve engagement, YouTube is enhancing its Community Tab with interactive stickers, polls, countdowns, and quizzes — turning it into a mini-social network within the platform. These tools are aimed at helping creators keep their audience involved even between video uploads.
  • Group Media Publication
  1. Construction, Infrastructure and Mining   
  2. General News Platforms – IHTLive.com
  3. Entertainment News Platforms – https://anyflix.in/

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