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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

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3 years ago

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Meta, Formerly Facebook, Plans to Remove Thousands of Sensitive Ad-Targeting Options

Meta said on Tuesday that it plans to remove detailed ad targeting options related to “sensitive” topics, such as ads based on interactions with content such as race, health, religious customs, political beliefs, or sexual orientation. The company recently changed its name to Meta, and most of its revenue comes from digital advertising. In recent years, it has been strictly reviewing its advertising targeting capabilities and rules. In a blog post, Meta gave examples of positioning categories that are no longer allowed on its platform, such as “lung cancer awareness”, “World Diabetes Day”, “LGBT culture”, “Jewish holidays” or political beliefs and social issues. The company stated that this change will begin on January 19, 2022.

The company has been criticized for its micro-targeting capabilities, including abusing advertisers to discriminate or target disadvantaged groups. In 2019, it agreed to make changes to its advertising platform as part of addressing housing discrimination. The company’s vice president of advertising product marketing, Graham Mudd, said in a post: “We have heard experts worry that such targeting options may lead to a negative experience for people in underrepresented groups.

Way to use.” Its tailor-made advertising features are used by a wide range of advertisers, including political activities and social issue groups and enterprises. “The decision to remove these detailed targeting options is not easy, and we know that this change may have a negative impact on certain businesses and organizations,” Mudd said in the post, adding that some advertising partners were worried that they would not be able to use these ads to Produce positive social changes.

Advertisers on the Meta platform can still target audiences by location, use their own customer lists, reach out to custom audiences that interact with their content, and send ads to people with similar characteristics to those users.

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This move marks a key change in the company’s social and political advertising methods, although it is not expected to have a significant financial impact. For example, CEO Mark Zuckerberg estimated in 2019 that politicians’ ads will account for less than 0.5% of Meta’s 2020 revenue.

News Source : Gadgets 360

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Hollywood

Tom Holland to star alongside Matt Damon in Christopher Nolan’s next, will juggle that with Spider-Man 4 in 2025

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2 weeks ago

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October 22, 2024

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Tom Holland to star alongside Matt Damon in Christopher Nolan’s next, will juggle that with Spider-Man 4 in 2025

Tom Holland, last seen in Apple TV show The Crowded Room last year, has signed his next with Academy Award-winning filmmaker Christopher Nolan.

Tom Holland is going to have a very busy 2025. As per The Hollywood Reporter, the actor has signed Christopher Nolan’s next, which he will juggle the filming of with that of the long-awaited Spider-Man 4. (Also Read – Tom Holland shares why he left alcohol behind: ‘Struggling without booze…’)

Tom signs Nolan’s next

This will mark the first collaboration between Tom and Christopher. While details of his next directorial aren’t known yet, it’s most likely not to have a contemporary setting. It’ll be either set in the past like, his previous film Oppenheimer (2023), or in the future like Interstellar (2014). Matt Damon, who has worked with Christopher in both, has also come on board his next.

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Christopher’s next will be co-produced by him and his wife Emma Thomas’ banner Syncopy Inc and Universal Pictures, as the two production houses will team up after the Academy Award-winning blockbuster Oppenheimer last year. Prior to Oppenheimer, Christopher collaborated mostly with Warner Bros before having a fallout post the debacle of Tenet (2020).

Warner Bros then went on to produce Greta Gerwig’s musical satire Barbie, which clashed with Oppenheimer at the box office and even outperformed it globally. Warner Bros offered Christopher a cheque for the fees he waived off for helming Tenet during the pandemic. While Christopher graciously accepted the belated remuneration, he still went on to pitch his next to Warner Bros.

Tom’s busy schedule

Tom didn’t have any release this year. His last outing was Todd Graff’s psychological thriller show The Crowded Room on Apple TV last year. He’ll juggle the filming of Christopher Nolan’s next and Spider-Man 4 in 2025. Tom has been playing the superhero ever since Russo Brothers’ 2016 blockbuster Captain America: Civil War. He’s slipped into the Peter Parker shoes post that for three standalone films and two Avengers movies. Spider-Man 4 will be helmed by Shang-Chi and the Legend of the Ten Rings director Destin Daniel Cretton.

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As Tom’s girlfriend and co-star Zendaya will be busy filming Spider-Man 4 in 2025, she’ll reprise her role of Chani in Denis Villeneuve’s sci-fi spectacle Dune 3 only in 2026. Meanwhile, Tom is also likely to make an appearance as Spider-Man in Russo Brothers’ Avengers: Doomsday, which will go on floors in the spring of 2025.

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