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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

Launched in 2018, hyperlocal social media startup Lokal has been steadily making inroads into India. The app is currently active in 180 regions, claims to be profitable in 40 regions, and plans to operate in 500 regions by the end of 2022.
When Jani Pasha and his co-founder Vipul Chaudhary started Lokal in 2018, they wanted to deliver hyperlocal news and developments to their non-English speaking user base.

The app works with a network of 250 field reporters, stringers and field sales teams. It provides hyperlocal news on topics ranging from agriculture and politics to daily information on necessities including food and gas prices.

The Bengaluru-based startup initially attracted users through advertisements on different social media platforms, but much of its user acquisition is organic and through word of mouth.

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This pattern is more or less suitable for them until the app users go a step further. In addition to using the app for hyperlocal news, people in Tamil Nadu, Andhra Pradesh and Telangana have also started advertising.

Lokal offers classifieds for local businesses and individual sellers, marriage ads, job openings from delivery executive jobs to government jobs, and content on life skills like finance, education, farming, and health tips. Advertising is free in regional languages ​​such as Tamil, Telugu and Kannada, and the app is widely adopted.

As of June 2020, the app, launched in 2018, has 6 million downloads and a 4.5 million user base from more than 25 territories in three states.

But the COVID-19 pandemic quickly led to changes in user habits that affected how Lokal was used.

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Consumers locked at home need content more than ever. According to the State of Mobile 2022 report by market research firm App Annie, consumers in the top 10 global mobile markets spend a staggering 4.8 hours a day on mobile devices.

Until now for posting business-related ads and reading news stories, Lokal has become the go-to app for posting medical and food-related requests during the COVID-19 pandemic. A news article posted on the app about needing open-heart surgery helped save the life of a four-month-old baby in the meantime
“Our user base is growing so fast; it’s still growing,” Jani Pasha, co-founder and CEO of Lokal, told YourStory in an interaction.
Lokal’s user base has grown 8x from March 2020 to December 2021 and is expected to grow at least 9-10x in 2022-23.

Complete News Source – YOURSTORY

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Report: BTS member Jungkook’s song “Seven” is poised to top the U.K. charts.

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Report: BTS member Jungkook’s song “Seven” is poised to top the U.K. charts.

The global phenomenon that is BTS continues to make waves in the music industry, transcending boundaries and captivating audiences worldwide. This time, the spotlight is on Jungkook.

one of the group’s immensely talented members, as his solo song “Seven” is set to dominate the U.K. charts. Let’s delve into the details of this exciting news and explore the factors contributing to Jungkook’s success as a solo artist.

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The Rise of BTS: BTS, a South Korean boy band, has garnered a massive following globally, earning a dedicated fan base known as the ARMY. With their infectious music, mesmerizing performances, and meaningful lyrics, BTS has established themselves as trendsetters and game-changers in the music industry.

Jungkook’s Solo Endeavors: While BTS’s success lies in the collective talent and synergy of all its members, each member has also been exploring their individual artistic ventures. Jungkook, often hailed as the group’s “golden maknae,” has been making waves with his solo projects, showcasing his exceptional vocal prowess and versatility as an artist.

“Seven” Storms the U.K.: News of Jungkook’s solo track, “Seven,” climbing the U.K. charts has taken the music industry by storm. The catchy melody, heartfelt lyrics, and Jungkook’s charismatic delivery have resonated with fans and new listeners alike, propelling the song towards chart-topping success.

Factors Contributing to Jungkook’s Triumph:

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  1. ARMY Power: BTS boasts an incredibly dedicated fan base known for their unwavering support. The passionate ARMY has rallied behind Jungkook, streaming and promoting “Seven” across various platforms, propelling it to the forefront of the U.K. music scene.
  2. Global Appeal: BTS’s international popularity has paved the way for individual members’ solo success. Jungkook’s immense talent, combined with the band’s global recognition, has helped him garner attention and win over audiences beyond the ARMY.
  3. Artistic Growth: Jungkook’s growth as an artist is evident in his solo endeavors. His ability to convey emotions and connect with listeners through his music has struck a chord with fans, creating a strong connection that fuels his solo success.

The Impact of BTS: BTS’s impact on the music industry extends far beyond chart success. Their music promotes self-love, empathy, and resilience, empowering listeners worldwide. Their massive following and achievements open doors for K-pop and Korean artists, fostering cultural exchange and expanding the global reach of Korean music.

Celebrating Music Diversity: The rise of Jungkook’s “Seven” on the U.K. charts also highlights the increasing diversity and inclusivity of the music landscape. It demonstrates that language is no barrier to connecting with audiences, and artists from different cultures can achieve widespread acclaim and recognition.

global impact their devoted fan base. It showcases the power of music to transcend boundaries and connect people from diverse backgrounds. As BTS continues to push boundaries and redefine the music industry, we can eagerly anticipate more solo endeavors from its talented members, each poised to make their unique mark on the world stage.

Note: This blog post is a fictional creation and does not reflect real events or statements by individuals.

Report: BTS Member Jungkook’s Song “Seven” Poised to Top the U.K. Charts

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In exciting news for BTS fans worldwide, Jungkook’s highly anticipated song “Seven” is on track to top the U.K. charts. The track, which showcases Jungkook’s unique vocal prowess and captivating sound, has been well-received by both fans and critics alike. According to recent reports, the song is rapidly climbing the U.K. singles chart, with many expecting it to claim the number one spot soon.

#Jungkook #Seven #UKCharts #BTS #KpopSuccess #Billboard #KpopSolo #BTSArmy #JungkookSeven

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