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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

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Mission 2022: This Tencent-backed startup is aiming for a presence in 500 districts across India

Launched in 2018, hyperlocal social media startup Lokal has been steadily making inroads into India. The app is currently active in 180 regions, claims to be profitable in 40 regions, and plans to operate in 500 regions by the end of 2022.
When Jani Pasha and his co-founder Vipul Chaudhary started Lokal in 2018, they wanted to deliver hyperlocal news and developments to their non-English speaking user base.

The app works with a network of 250 field reporters, stringers and field sales teams. It provides hyperlocal news on topics ranging from agriculture and politics to daily information on necessities including food and gas prices.

The Bengaluru-based startup initially attracted users through advertisements on different social media platforms, but much of its user acquisition is organic and through word of mouth.

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This pattern is more or less suitable for them until the app users go a step further. In addition to using the app for hyperlocal news, people in Tamil Nadu, Andhra Pradesh and Telangana have also started advertising.

Lokal offers classifieds for local businesses and individual sellers, marriage ads, job openings from delivery executive jobs to government jobs, and content on life skills like finance, education, farming, and health tips. Advertising is free in regional languages ​​such as Tamil, Telugu and Kannada, and the app is widely adopted.

As of June 2020, the app, launched in 2018, has 6 million downloads and a 4.5 million user base from more than 25 territories in three states.

But the COVID-19 pandemic quickly led to changes in user habits that affected how Lokal was used.

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Consumers locked at home need content more than ever. According to the State of Mobile 2022 report by market research firm App Annie, consumers in the top 10 global mobile markets spend a staggering 4.8 hours a day on mobile devices.

Until now for posting business-related ads and reading news stories, Lokal has become the go-to app for posting medical and food-related requests during the COVID-19 pandemic. A news article posted on the app about needing open-heart surgery helped save the life of a four-month-old baby in the meantime
“Our user base is growing so fast; it’s still growing,” Jani Pasha, co-founder and CEO of Lokal, told YourStory in an interaction.
Lokal’s user base has grown 8x from March 2020 to December 2021 and is expected to grow at least 9-10x in 2022-23.

Complete News Source – YOURSTORY

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$92.8 million

Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

Akshay Kumar and Priyadarshan, the acclaimed Indian director, celebrated their 68th birthday on Instagram. Kumar, who has worked with Priyadarshan on several cult comedies of the early 2000s, wished him a happy birthday and called him a mentor. The duo is now back together for their upcoming horror-comedy, Bhooth Bangla.

The first poster of the movie has been released, and it is expected to hit theaters in 2025. Akshay Kumar wore a black fedora and a green jacket, layered over a black tee, and fans have expressed their excitement for their new movie.

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The duo’s dynamic and deep bonding have been praised by fans, who have expressed high anticipation for their new movie. The first poster of Bhooth Bangla has already been released, and the movie is expected to hit theaters in 2025.

Akshay Kumar, the versatile Bollywood actor, recently celebrated director Priyadarshan’s birthday by sharing a behind-the-scenes (BTS) photograph from their upcoming film, “Bhooth Bangla.” In the image, Akshay humorously captioned, “Surrounded by ghosts…” The photo features Akshay alongside Priyadarshan and co-actor Paresh Rawal, all dressed in traditional attire, with a black cat perched on Akshay’s shoulder, adding a whimsical touch to the scene.

Reunion After 14 Years

This collaboration marks a significant reunion between Akshay Kumar and Priyadarshan, who last worked together on the film “Bhool Bhulaiyaa” in 2007. Their partnership has been celebrated in the past for delivering successful comedies like “Hera Pheri” and “Garam Masala.” Fans have eagerly anticipated their return to the big screen together, and “Bhooth Bangla” promises to be a delightful addition to their repertoire.

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About ‘Bhooth Bangla’

“Bhooth Bangla” is a horror-comedy that blends elements of suspense with humor, a genre in which both Akshay Kumar and Priyadarshan have excelled. The film is produced by Balaji Telefilms Ltd in association with Cape of Good Films. The motion poster released earlier this year features Akshay Kumar in a suit, with a cat on his shoulder, licking milk slyly, setting the tone for the film’s intriguing and humorous premise.

instantbollywood.com

Anticipation and Fan Reactions

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The BTS photo shared by Akshay Kumar has generated excitement among fans, who are eager to see the trio back together on screen. The playful caption and the presence of the black cat suggest that “Bhooth Bangla” will offer a mix of thrills and laughs, staying true to the successful formula of their previous collaborations.

As the release date for “Bhooth Bangla be a significant highlight in the upcoming entertainment lineup. The reunion of Akshay Kumar, Priyadarshan, and Paresh Rawal, combined with the intriguing premise and the playful BTS moments, has set high expectations among audiences. Fans can look forward to a cinematic experience that promises both chills and chuckles.

For a visual glimpse into the making of “Bhooth Bangla,” you can watch the following video Akshay Kumar expressed his gratitude as they once again united for their upcoming movie Bhooth Bangla. This marks a new chapter in their long-standing collaboration since the 2000s. He shared a picture from behind the scenes of their new movie, where it seems like they are laughing about something.

Akshay wrote,”Happy Birthday, Priyan Sir! What better way to celebrate than by spending the day on a haunted set, surrounded by ghosts…both real and unpaid extras? Thank you for being a mentor, and the only person who can make chaos look like a masterpiece. May your day be filled with fewer retakes. Wishing you a fantastic year ahead!”

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