The New York Times announced on Jan. 31 that it had acquired Wordle for an “undisclosed price below seven figures,” a game that sold millions of dollars just four months after the game exploded on the Internet. The phenomenon of people playing.

Created by engineer Josh Wardle, the game requires only six attempts per day to guess a five-letter word.

The game, which launched in October, had just 90 players in early November, according to The New York Times.

By early January, it had reached more than 300,000 people and is now being streamed by millions every day, in part due to the ease of sharing spoiler-free results on social media.
Jonathan Knight, general manager of The New York Times Games, said in a statement: “This game does what few games do – it captures our collective imagination and brings us closer together. .”

“I have long admired The Times’ approach to the quality of the game and the respect they treat their players,” Mr Wardle said in the statement.

“Their values ​​align with mine on these issues, and I’m delighted that they will be stewards of the game moving forward.”

Mr. Wardle, a UK resident of New York, initially decided not to monetize the game through advertising or subscriptions before selling it to The New York Times.
The paper said the game will remain free and no changes will be made.

The acquisition comes as The New York Times continues to diversify its output, offering special subscriptions for crossword puzzles and other games that crossed the 1 million subscriber mark in December.

Other products not tied to news include NYT Cooking and the audio platform Audm. Such products made up 11% of turnover in the first nine months of 2021.

Complete News Source : The Hindu