As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games – athletes who overcame tremendous odds to reach where they are today.

Thums Up – an Indian brand from the Coca-Cola beverage portfolio, has come to the forefront and partnered with a major global event like the Olympic Games. The Coca-Cola Company has a long history of sponsoring major sporting events, organizations and projects around the world. Through its eight-decade long association, it is the longest continuous corporate partner of the Olympic Games.

Other sporting partnerships include four decades with FIFA and nearly 25 years with World Cup Rugby. These long associations with sporting events underscore the Company’s philosophy of endeavoring to be a part of their consumers’ lives and their passions. Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and SouthWest Asia said, “The Olympic Games is a global event shared by more than a billion people across genders, generations and cultures. In line with our long history of partnering with major sporting events globally, our strategic partnership with the Olympic Games Tokyo 2020, not only reinforces our long-standing commitment to refresh sports fans and enhance our consumers’ experiences but is also our way of standing in solidarity and saluting the exemplary courage that the real people – the athletes, have displayed. We wish athletes from India and worldwide all the best!”

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers.

News Source : Business Wire