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What is Weverse, the “super app” that Ariana Grande joined?

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8 months ago

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What is Weverse, the “super app” that Ariana Grande joined?

SEOUL—Pop sensation Ariana Grande is joining Weverse, a superfan community run by HYBE, the production company behind K-Pop sensation BTS.

Here are the things we know about Weverse and the reasons why more and more music singers are using the app worldwide.

Describe the Weverse P.

An software called Weverse is dedicated to facilitating communication between musicians and fans. On the app, artists may sell products, livestream, and create posts. Weverse is a “super app” that provides machine translation in 15 languages, according to HYBE.

After completing his 18-month military service, Jin, the eldest member of BTS, addressed his fans on Wednesday. His first broadcast collapsed, but it later resumed and received over 2 million views in just ten minutes.

According to HYBE, the app, which was released in 2019, had an average of over 10 million monthly active users as of the third quarter of 2023. Nine out of ten users of Weverse are international.

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ARIANA GRANDE’S JOURNEY WITH WEVERSE: WHY?

Without offering any other information, the entertainment company announced on Friday that Grande will join the app following her agreement with HYBE America.

Her channel hasn’t even launched yet, and HYBE wouldn’t say when it will open.

The firm also stated that HYBE America, the management organization for Justin Bieber and The Kid LAROI, will keep working with Grande’s cosmetics line, R.E.M Beauty.

The news of Grande’s breakup with manager Scooter Braun, whom she has worked with since her 2013 debut, was first published by Billboard last year. This new arrangement follows with the music executive’s Ithaca Holdings in 2021, Braun is currently the CEO of HYBE America

K-Pop fans on the internet laughed when Grande’s connection was announced.

One fan called her “Ariana unnie” on X, using the Korean term for older sister.

Yoasobi, a Japanese pop duet that accompanied Prime Minister Fumio Kishida to a state banquet at the White House in April, launched their Weverse channel earlier this month.

HYBE: WHAT IS IT TRYING TO GET?

Weverse President Joon Choi told Reuters in a 2022 interview that the platform’s users are “superfans characterised by passionate engagement.”

“They conversed elsewhere, watched films there, and purchased merchandise here. We were lacking a customer database. Thus, we started creating every service internally,” he stated in the interview.

The expansion of the app occurs against the backdrop of HYBE’s initiatives to expand as a label including its acquisition of Exile Music, a music label of Spanish language media company Exile Content, in its first major foray into the Latin music market.

Weverse is a comprehensive fan engagement platform developed by Weverse Company, a subsidiary of HYBE Corporation, formerly known as Big Hit Entertainment. Launched in 2019, Weverse enables artists to connect directly with their fans through various features, including:

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Initially designed to serve K-pop artists and their fanbases, Weverse has expanded its reach by partnering with international artists. In June 2024, pop star Ariana Grande joined the platform through a partnership with HYBE America, marking a significant step in Weverse’s global expansion. This collaboration also extended to Grande’s cosmetics brand, R.E.M. Beauty.

As of the third quarter of 2023, Weverse boasted over 10 million monthly active users, with a significant portion being international fans.Reuters

By integrating features from platforms like Instagram, YouTube, and Ticketmaster, Weverse aims to provide a unified space for fan interaction, content consumption, and merchandise acquisition. This approach enhances the overall fan experience and offers artists a direct channel to their audien.

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Karwa Chauth: What to put in and what to leave out of your sargi thali for a nutritious fast

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4 weeks ago

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January 28, 2025

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Karwa Chauth: What to put in and what to leave out of your sargi thali for a nutritious fast

Karwa Chauth 2022: The day-long event that honours a husband and wife’s union is just one day away. On the fourth day of the Hindu lunar month of Kartik, the festival—also known as Karak Chaturthi in Sanskrit texts—is observed. Married women observe a day-long “nirjala” fast (without food or water) on Karwa Chauth.

which generally coincides with the festivals of Dussehra and Diwali, and pray nonstop for the long lives of their spouses from dawn to moonrise. When the moon rises, women break their fast by offering the moon a “ark” from their karwas (earthen pots), seeing their husbands’ faces through sieves, and then drinking and eating.

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A pre-dawn meal called sargi is lovingly made by the mother-in-law for her bahu and presented in a thali before the fasting period begins. Sargi consists of seven, none, or eleven different sorts of bite-sized food items, including sweets, savouries, vegetable curries, fruits, rice, and roti. The purpose of the practise is to ensure that those who are fasting consume enough nourishing and hydrated items to support a healthy Karwa Chauth fast.

The food provided in the sargi thali will make it easier for the woman to fast without triggering any health issues like headaches or acidity. Fasting without food and drink can be difficult. Making the thali requires a mother-in-best law’s efforts because it involves more than simply sargi; it also involves emotion.

Here are some suggestions for including nutritious foods in your sargi ki thali and avoiding foods that might deplete your vitality. Probiotic drink: If fasting is not regularly practised, a day’s fast may result in digestive problems such bloating and hyperacidity. It is important to add a probiotic in the diet to prevent this.

    Incorporating a glass of buttermilk into the sargi thali is the simplest method to accomplish this. Add black salt, cumin powder, and asafoetida to the buttermilk to reduce bloating. This guarantees a gut that is balanced and free of gas or acidity.

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    1. Maintain balance in your sargi thali: Think of the sargi thali as a healthy, balanced dish that is generally consumed on an ordinary day. Including a salad portion, one or two katori of sabji—this might be two different sabjis to give variety—a bowl of dal or lentil for protein and rotis and rice for the carbs—as well as a glass of buttermilk—are all required. Never forget to add ghee to the rice or lentils.
    2. Include hydrating items in your thali: Maintaining a healthy level of hydration throughout the day is essential for a successful fast. Dehydration during the day is inevitable if there are insufficient fluids in the thali. Dehydration can be brought on by foods that are overly sweet or oily. So attempt to substitute items high in water content for fruits with high fibre content. Include coconut water, muskmelon, or watermelon, for instance.
    1. Steer clear of sugary desserts: Kheer, a milk-based dessert, is frequently offered in sargi thalis. Make sure that it is prepared with other natural sugars, such as khandsari, jaggery, or honey, in moderation, rather than table sugar. Foods with a lot of sugar make people thirstier. These high-sugar foods are not recommended because there is no water consumption during the day.
    2. Steer clear of adding fried foods: Just like sugar, fatty meals tend to make you feel older than you are. The sargi thali generally includes fried items like puris, papadams, etc. Try substituting ghee.

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