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WhatsApp Launches Digital Payments Utsav in India; Adopts 500 Villages in Maharashtra, Karnataka

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WhatsApp Launches Digital Payments Utsav in India; Adopts 500 Villages in Maharashtra, Karnataka

WhatsApp announced the launch of a plan to adopt 500 villages in Karnataka and Maharashtra as part of the company’s promotion of digital payments in the country. WhatsApp provides payment services based on the Unified Payment Interface (UPI) in the country. The company announced the digital payment Utsav program at its Fuel For India 2021 annual event, with the goal of helping the “next 500 million” users join the digital payment ecosystem and shared the results of its two-month pilot program.

On Wednesday, WhatsApp revealed that the pilot of the program called Digital Payments Utsav started on October 15th. The company worked with 1Bridge to interact with residents of Kyathanahalli Village in the Mandia District of Karnataka. The company stated that the villagers learned how to register for UPI and open an account, as well as best practices when making UPI payments. According to WhatsApp, the response to the digital payment Utsav pilot program has been positive, with small businesses such as grocery stores, poultry shops and salon owners adopting the company’s “WhatsApp Payment” product.

The company also quoted gram panchayat member Chidananda KJ as saying: “In the past, withdrawing money from the village’s bank was a tedious and time-consuming affair, and ATM machines usually don’t have cash. It’s easier to make payments with WhatsApp. .. “WhatsApp recently updated its popular chat application, adding a new rupee symbol shortcut to the chat editor window, making it easier for users who have registered for company payment services to send and receive funds in the application.

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This icon is visible to all users, regardless of whether they use the UPI function or not. WhatsApp has previously updated the application to enable it to scan Quick Response (QR) codes to make it easier to pay in stores, and applications such as Google Pay also support this feature.

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While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

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While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Prime Minister Narendra Modi recently met acclaimed singer- actor Diljit Dosanjh, describing their interaction as “very memorable.” 
Prime Minister Narendra Modi met singer-actor Diljit Dosanjh and lauded him as “a combination of talent and tradition.” During the “memorable’ meeting”, the two discussed music, culture, and India’s vibrancy, including yoga.

Diljit, PM Modi match beats

During the meeting, PM Modi praised Diljit for his achievements, saying, “When a boy from a small village in Hindustan shines on the global stage, it feels amazing. Your family named you Diljit, and you keep on winning people’s hearts, just as your name suggests.”

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Diljit responded, “We used to read that ‘Mera Bharat Mahan’ (My India is great), but when I travelled across India, I realised why people say this.” PM Modi highlighted India’s diversity, saying, “India’s vastness is its strength. We are a vibrant society.”

Diljit added, “The greatest magic in India is yoga.” PM Modi agreed, saying, “Those who have experienced yoga know its power.”

The singer-actor also admired PM Modi’s personal journey, saying, “I had watched your interview, sir. The position of Prime Minister is great, but behind it, there is a mother, a son, and a human being. Many times, this half-truth is much larger when you carry your mother and the sacred Ganga with you. That touches the heart.”

Diljit then sang a song on Guru Nanak, as PM Modi listened intently, beating the adjacent table like a dholak, matching his beats with Diljit’s.

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Diljit, PM Modi express grattitude

After the meeting, Diljit Dosanjh expressed his gratitude, calling it a “fantastic” way to start the year. He posted on X, “A fantastic start to 2025. A very memorable meeting with PM @narendramodi Ji. We talked about many things, including music, of course!”

PM Modi responded to Dosanjh’s post, describing their meeting as “a great interaction.” He said, “A great interaction with Diljit Dosanjh! He’s truly multifaceted, blending talent and tradition. We connected over music, culture, and more.”

Diljit recently concluded his Dil-Luminati tour in India with a grand performance in Ludhiana. Throughout his concerts at various venues, the singer aimed to address important social issues during his performances.

In a lighthearted and endearing moment, Prime Minister Narendra Modi was seen enjoying the beats of a Punjabi vocalist, tapping the table in rhythm like a dholak player during a recent cultural event. The video, which has since gone viral, showcases PM Modi replicating the infectious energy of Diljit Dosanjh’s iconic beats, capturing the essence of Punjabi music’s vibrancy and rhythm.

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The event brought together various cultural performers, with one Punjabi vocalist stealing the spotlight. As the singer crooned traditional Punjabi tunes, PM Modi, seated among other dignitaries, began enthusiastically tapping the table in sync with the music. His gestures resembled a seasoned dholak player, displaying his spontaneous connection with the pulsating beats.

The audience present erupted in applause, cheering on the Prime Minister’s engaging participation. Social media users were equally charmed, with many praising Modi’s ability to connect with the cultural diversity of India. “Modi Ji has the rhythm of a true Punjabi!” one user commented, while another said, “This is the energy we love to see in our leader.”

The moment also highlighted PM Modi’s commitment to celebrating India’s rich cultural heritage. His natural enjoyment of the performance reflects his appreciation for the art and music that unify the diverse communities of India.

Such lighthearted and relatable gestures from leaders often resonate deeply with the public, making them feel connected on a personal level.

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#PMModi #DiljitDosanjhBeats #PunjabiMusicVibes #CulturalCelebration #DholakBeats #IndiaUnity #MusicConnects #ViralMoment #PMModiInAction #PunjabiHeritage

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