Fashion
Why is it important to promote Body Positivity in Fashion Industry?
Looking through social feeds is all silly buffoonery until you begin checking out yourself through friendly channels. You unconsciously compare yourself and the ideal life-as projected in the posts of the big names, companions, or your associates, and afterward, the sky comes tumbling down! It causes you to feel uncertain, and you become more extreme on yourself.
We frequently devote a lot of time, certainty, or ability to self-perception or appearance. On account of the unreasonable body norms much of the time lectured by society, we are dazed into accepting that certainty is the result of an ideal body. These negative assumptions and ideal body norms have been engraved far somewhere down in our psyches causing large numbers of us to feel unsatisfied with ourselves.
It’s no secret that the fashion industry has been promoting unrealistic beauty standards and this has badly affected society in terms of body image. We see those beautiful models, dressed in pretty clothes, with makeup by an entire team of people to make them look the way we see them and we often compare our bodies to them, which is wrong on many levels. Promoting body positivity in the fashion industry is one of the most important social steps that we need to take in terms of creating awareness.
In recent years, we have started to see some changes in the industry as well. Many big brands are promoting body positivity and are standing up to the quote “Everybody is a beautiful body”. They have been promoting plus-size models, black models, models with various skin conditions and heights. This has been a very positive step from the industry in promoting body positivity but we still have a long way to go.
AASTHA SINGH
%20final.jpg "Met Gala 2024: 7 of the chicest celebrity pairs who turned heads on the biggest night in fashion.")
.jpg "Designer Tarun Tahiliani shares insights about Radhika Merchant’s final appearance in her lehenga saree for the Hastakshar event.")
.jpg "Post Kanguva debacle, Tamil Nadu producers demand ban of YouTube channels from theatres")
This decision comes after the release of Kanguva on November 14, which saw a lot of negative feedback on the opening day from YouTube reviews.
On Wednesday, the Tamil Nadu Producers Council (TNPC) issued a strong statement requesting theatre owners to ban fans’ interviews by YouTube channels on theatre premises post the first day first shows (FDFS) and cooperate in doing away with this FDFS public review and opinion process completely. (Also read: Kanguva producer’s wife says Disha Patani’s role in film was to ‘look pretty’, deletes comment after backlash)
In a long four-page letter, the Tamil Nadu Producers Council has condemned ‘personal attacks and incitement of hatred in the name of film reviews.’ They said that films like Indian 2, Vettaiyan and Kanguva were highly impacted due to YouTube FDFS public reviews.
What the letter stated
This letter comes after the release of Suriya’s film Kanguva on November 14 which saw a tremendous amount of negative feedback from the audience in the first day first show YouTube reviews and opinion videos. The TNPC wrote that journalists have the right to criticise flaws in the film and talk about the positives and negatives but no one can engage in personal attacks and try to destroy the entire film in their reviews. According to them, this would lead to the downfall of the film industry itself.
The letter also stated, “Critics have every right to review movies. But we request all journalists to write film reviews keeping in mind that hatred towards a film should not be sown in the media because of personal malice. It is imperative that all the associations related to the film industry unite and stop this practice by not encouraging them anymore.”
More details
Kerala was the first state to establish this ban on YouTube reviews. In 2023, Mubeen Rauf, director of Aromalinte Adyathe Pranayam, who was supported by the Producers’ Association filed a case in court to ban YouTube reviewers from theatre premises as their negative public opinion videos were affecting the film business.
The Kerala High Court then issued a directive to the concerned authorities to prevent online reviews of films by social media influencers, YouTube reviewers, and bloggers for seven days following the release of a film.
The court went a step further and even issued notice to the Union Ministry of Information and Broadcasting and the Central Board of Film Certification to establish clear and transparent guidelines for online film critics and vloggers. Producers felt this move would protect the industry.
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