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Birla Estates to invest over Rs 500 crore to develop its maiden project in Gurugram

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Birla Estates to invest over Rs 500 crore to develop its maiden project in Gurugram

Mumbai-based BK Birla Group’s realty firm Birla Estates has forayed into the Delhi-NCR market and is planning to invest over Rs 500 crore to develop about 700 floor-rises in Gurugram.

The project, Birla Navya, located along Gurgaon’s Golf Course Extension Road, Sector 63 A, is spread across 10 acres of the total 47 acres comprising about 6 lakh sq ft of space.

“The company will invest Rs 550 crore for the Gurugram project. It has already committed about Rs 400 crore to its JV partner in Delhi-NCR for the entire 73 acre land parcel,” the company said.

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Birla Estates has tied up with Delhi-based realty firm Anant Raj Group to develop the housing project in Gurugram. The starting price of the units is Rs 1.36 crore. These will be up for possession around 2024, the company said.
The first phase of the 47-acre township is spread across three pockets and offers 300 units of 2, 3, and 4 BHK premium floor residences.

The gated community will be developed over three phases, wherein the company has already recorded Rs 100 crore worth of bookings within a few months of launching Phase I, out of the estimated Rs 600 crore, it said.
The company aims to secure bookings value worth Rs 2000 crore with the completion of the last phase of Birla Navya, it said.

“After witnessing an overwhelming response from our earlier residential projects in key cities like Mumbai and Bengaluru, we are now looking forward to building a wholesome community in Gurugram,” said K. T. Jithendran, CEO, Birla Estates.
The launch will play a critical role in the overall growth of the company given the increased talent pool settling in the region and demanding a good lifestyle that has fast tracked the growth trajectory of the micro market. The pandemic has also played a unique role in infusing a strong sentiment regarding the value of owning a house within today’s new age homebuyer who is constantly looking for quality, secure and de-cluttered living, he said.
The company had told Moneycontrol earlier this year that it intends to invest close to Rs 2000 crore over the next two years on projects in Delhi-NCR, Bengaluru and Pune to enhance its residential footprint.

“While we will continue to develop the land parcels that we own, we will also prefer the asset-light joint venture model. Consolidation and joint ventures will be the focus going forward,” Jithendran had said.
The company’s portfolio of 200 acres includes 40 acres of textile mill lands in Worli, 45 acres in Pune, 125 acres in Kalyan, 2 acres of land along the beach in Prabha Devi in Mumbai and land owned by subsidiary Century Rayon.
“Only about 31 acres has been launched so far which is approximately 2 million sq ft of residential space. The entire exploitation of the 200 acres will take 8 to 10 years,” he had told Moneycontrol.

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Tollywood

HT Rewind 2024: Teja Sajja says HanuMan kicking off the year in style is the moment he’d been ‘waiting for’ | Exclusive

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HT Rewind 2024: Teja Sajja says HanuMan kicking off the year in style is the moment he’d been ‘waiting for’ | Exclusive

In conversation with Hindustan Times, Teja Sajja decodes the success of HanuMan and other Telugu films, talks about his upcoming projects, and more.
When Prasanth Varma’s superhero film HanuMan, starring Teja Sajja, was announced to be released alongside big films like Mahesh Babu’s Guntur Kaaram, Venkatesh’s Saindhav and Nagarjuna’s Naa Saami Ranga in January this year, no one expected the underdog to emerge on top. And yet, the film, made on a budget of under ₹50 crore, managed to collect over ₹300 crore at the box office worldwide in 25 days, becoming one of the highest-grossing Indian films for the year. (Also Read: Ranveer Singh met HanuMan actor Teja Sajja, complimented him even after his Prasanth Varma film Rakshas got shelved)

Ask Teja about the moment he realised his film had not just fought against the tide but also risen to the top; he tells Hindustan Times in an exclusive conversation, “Since I returned to acting (as a lead actor after being a child artiste since 1998), this is the moment I’ve been waiting for. When everything from the HanuMan teaser to the songs was grabbing attention, we knew we had hit a gold mine. But I don’t think we imagined it would cross the ₹300 crore threshold. We were so satisfied with the opening numbers; everything else was a bonus.”

‘Success has given me fear of disappointing people’

Teja acted in Zombie Reddy, Ishq and Adbhutham before HanuMan, but they are what you would call ‘critical successes’, adding to his repertoire as an actor who can perform. But things have changed for him now, says Teja, who is being picky about the roles he says yes to. “Success either makes you overconfident or gives you the fear of disappointing people; I have the latter,” he explains.

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Teja admits he wants to chart out his career in Hrithik Roshan’s footsteps, but not in the way you think. “I have such a fondness for Hrithik due to Koi Mil Gaya and Krrish. No matter how well he performed after that, these left a lasting impression on me; I’m sure 90s kids will agree,” he says, adding, “Similarly, I’ve realised that I have an audience in children now. I want to be conscious of that when I pick roles. I want to make films families can enjoy together.”

But despite people in places like Mumbai or Delhi recognising him, Teja says he’s clear that he wants to cater to the Telugu audience first. “I am conscious that I am making films for my playground – the Telugu states. This is the sensibility I have grown up with, and I don’t know if I can cater to everyone else. Will I promote my films in other languages? Sure. But I also can’t be part of films that aren’t authentic to what I know or understand,” he explains.

‘Rootedness has put us on the world map’

And authenticity seems to be the need of the hour. Be it Baahubali and RRR or the recently released Pushpa 2: The Rule, Kalki 2898 AD and Devara: Part 1, certain kind of stories seem to be finding success. “Rootedness and going local is proving to be such a boon for us, be it in Devara or Pushpa or HanuMan. Kalki 2898 AD was our version of a Hollywood film (the sci-fi concept) with actors from across languages in predominant roles; it put us on the world map,” reflects Teja.

However, the actor admits Tollywood went through a phase of Bollywood-inspired rom-coms and family dramas that worked in their favour for a while. “That wasn’t easy to replicate either, but it’s just that these local stories are what the audience seems most interested in now. It can’t just be chalked up to religion, too. It’s about the morals these films are hinged on, the fighting for righteousness, and how an underdog can find their strength. Introducing Mahabharata or Ramayana to a new audience in a cool way is just a perk,” he says.

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And it’s this rootedness that Teja says his next films, Mirai and Jai Hanuman (the sequel to HanuMan), will also have ample of. “Mirai is also a superhero film that caters to kids, but it’s not an origin story like HanuMan. It has a pan-Asian and Buddhist touch because the story is based on King Ashoka’s ideologies. I hope that I will get to deliver something new to the audience again. I will only feel like I’ve arrived if Mirai is equally, if not more, successful,” says Teja.

Rishab Shetty will headline Jai Hanuman, but Teja also looks forward to shooting that. “I can’t wait to be on that set; it’ll be exciting. Now that we know India is ready to watch our films, I want to step it up. I want to shift gears and shoot for at least two films in 2025,” he says. As for what he will do next, Teja says he wants to up the ante. “When I got a SIIMA award for Zombie Reddy as a debutant, I remember telling Prasanth this would be the last award I get. But now that I won a Radio City Cine Award for Best Actor, I hope more awards will follow,” he signs off cheekily.

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