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‘Powered by AI’ Is Superfluous Marketing, Pure Hogwash: Zerodha

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‘Powered by AI’ Is Superfluous Marketing, Pure Hogwash: Zerodha

People’s interest in artificial intelligence (AI) and machine learning (ML) has increased significantly, but not everyone believes in their applications in making life (or business) easier. Nithin Kamath, the founder of Zerodha, questioned their efficiency. Although he himself did not comment on the use of AI and ML in the brokerage industry, he shared what his company’s “behind the scenes”-Zerodha’s CTO Kailash Nadh-had to say. Nadh stated that most of the “AI-driven” claims are “redundant marketing and sheer nonsense.”

Kamath tweeted that he was repeatedly asked how or if Zerodha uses AI or ML, and he kept saying that he “has not found” any use cases. So Kamath decided to ask Nadh this question and shared Nadh’s response on Twitter.

Nadh said that in addition to using product image recognition tools to process images, Zerodha does not use any artificial intelligence or machine learning systems during the on-boarding process. The company has not encountered any problems. He also said that many brokers publicly promoted “artificial intelligence driven”, but none reported any usage. He added that this conclusion is based on Zerodha’s interaction with the market regulator SEBI, which conducted a quarterly survey of the AI ​​or ML usage of all brokers in India. “From the perspective of my interactions with the industry, I strongly tend to say that most of the statements “driven by artificial intelligence” are redundant marketing, pure nonsense. Most of the use of AI or ML, if any, is OK A commodity tool that simply plugs in does not even need to be mentioned, let alone powerful’AI-driven’ marketing,” Nadh said.

The CTO added in his note that all “artificial intelligence first mentalities” in the industry are basically powerful cases of “misleading assumptions, outright delusions, and usual intellectual dishonesty.” Nadh also stated that he is “highly skeptical” about anything labeled “powered by AI.”

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SpiceJet announces 8 new flights to connect Jaipur with Varanasi, Amritsar and Ahmedabad

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SpiceJet announces 8 new flights to connect Jaipur with Varanasi, Amritsar and Ahmedabad

SpiceJet expands its domestic network with 8 new flights that will connect Jaipur with Varanasi, Amritsar and Ahmedabad and also link Ahmedabad with Pune.

SpiceJet is further expanding its domestic network with the launch of eight new flights starting November 15.

In the statement released on Wednesday, the airline announced that these new routes will connect Jaipur with Varanasi, Amritsar and Ahmedabad, while also linking Ahmedabad with Pune. This expansion follows the recent launch of 32 new flights in October 2024, including two international flights connecting Delhi with Phuket.

Last month, SpiceJet also commenced UDAN flights linking Shivamogga in Karnataka with Chennai and Hyderabad, and introduced double daily flights between Chennai and Kochi, enhancing connectivity across key regional and metropolitan cities.

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“We are excited to announce the launch of new flights from Jaipur to Varanasi, Amritsar, and Ahmedabad, as well as from Ahmedabad to Pune, providing our passengers with greater flexibility and convenience,” SpiceJet Chief Business Officer Debojo Maharshi said.

“These new flights reflect our commitment to supporting passenger demand across tier-II cities and beyond. With our expanded winter schedule, including international and UDAN routes, we aim to provide our customers with greater convenience, affordability, and seamless travel experiences,” Maharshi added.

SpiceJet will deploy its 78-seater Q400 aircraft in these sectors. Bookings for the new flights are now open and tickets are available at the website of the airline, SpiceJet’s mobile app and through online travel portals and travel agents.

On Monday, the airline received a significant boost, with Acuite Ratings & Research Limited upgrading its long-term rating by four notches to ‘B ‘ and its short-term rating to A4. The rating agency has also assigned a ‘Stable’ outlook to the airline.

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