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Prakash Jha criticises ‘top’ actors for selling gutkhas: What are they doing?

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Prakash Jha criticises ‘top’ actors for selling gutkhas: What are they doing?

Prakash Jha, a director and producer, has complained of “great, renowned actors” selling gutkha (tobacco) and refusing to appear in his movies. Prakash addressed his earlier remark that he finds it difficult to cast stars in a new interview. He added that it had been a while since he had worked on a movie with a “huge celebrity.” Prakash further stated that celebrities will “come to me instinctively” when they take time away from tobacco sales to concentrate on content.

When asked if he believed performers didn’t take responsibility for their work, he responded that they didn’t have the time since an actor who had “five flops” and was “shooting for 12 ad films” and collecting “10 crores for each of them” didn’t have the time. Additionally, Prakash stated that his “entirely is on content.”

Prakash stated in a conversation with Times of India, “There are 5 to 6 performers. Take a look at how these actors are doing. Why would they participate in one of my movies when they can make 50 crores from one gutkha advertisement? They are hawking gutkha, the actors. Can you picture it? What exactly are these renowned performers doing? For location scouting, we had visited a school. I was questioned by the school’s principal what I was doing in the Mumbai film industry. Our school’s male students have been observed chewing gutkha. There are large billboards set up where all of our great personalities are selling various varieties of gutkhas (tobaccos) and paan masalas as you travel through the northern cities of Lucknow, Prayagraj, and Mugalsarai.”

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When discussing the “star system,” he stated, “What are the options for the system? Unless and until we make changes to the way we make movies. The subject comes first in the making of a movie, not the budget. It all begins with the love of filmmaking. With the 500 crore funding you have, it cannot begin, therefore everything is possible. That is what is taking place. I haven’t even rested for a day. I haven’t stopped creating content. Although I haven’t recently produced a movie with a major star, I have produced other things. I’m content with that, so it’s fine. Stars will naturally contact me when they want to concentrate on content rather than selling gutkhas.”

Additionally, he created the web series Aashram, which includes Vikram Kochhar, Bobby Deol, Aaditi Pohankar, Darshan Kumar, Chandan Roy Sanyal, Tushar Pandey, and Anupriya Goenka among others. The first season debuted on MX Player in August 2020, followed by the second season in November 2020 on the OTT service. The series has been renewed for a fourth season, which is anticipated to premiere next year. The third season debuted in June 2022.

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HT Rewind: Bade Miyan to Kanguva Big-budget Indian films like Chote Miyan didn’t do well at the box office in 2024.

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HT Rewind: Bade Miyan to Kanguva Big-budget Indian films like Chote Miyan didn’t do well at the box office in 2024.

Several big-budget films, including Indian 2 and Kanguva, disappointed at the box office, failing to meet expectations and resulting in significant losses.
As 2024 comes to an end, it’s safe to say that it was a bittersweet year for the Indian film industry. While Allu Arjun and Prabhas delivered grand hits like Pushpa 2 The Rule and Kalki 2898 AD, respectively, a few films that had massive potential and hype failed to perform well at the box office.

Several high-budget films that featured superstars failed to make an impact on the audience and eventually flopped at the box office. Here’s a look at some of the year’s biggest disappointments-

Indian 2

The highly-anticipated sequel to the 1996 blockbuster Indian proved to be a big disappointment. Superstar Kamal Hassan reprised his role as Senapathy, a vigilante fighting corruption. The sequel carried immense hype but it opened to mixed to negative reviews from the audience. Made on budget of ₹250 crore, the film managed to earn only ₹148.33 crore at the box office worldwide.

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Kanguva

Suriya’s Kanguva, directed by Siva, was one of the most ambitious and highly anticipated projects of the year. The film boasts of an ensemble cast with Bobby Deol playing the villain. It was touted to be the next Baahubali, however, fell flat upon release. The film managed to earn only ₹106.25 crore against the massive budget of ₹350 crore.

Bade Miyan Chote Miyan

Akshay Kumar and Tiger Shroff came together for the first time in an action film, Bade Miyan Chote Miyan. Despite having being made on a massive budget of ₹350 crore, the film failed to attract audience to theatres after day 1 and eventually ended its run at the box office by earning only ₹111.49 crore. Helmed by Ali Abbas Zafar, the film became one of the biggest disasters of 2024.

Maidaan

Ajay Devgn’s Maidaan tells the inspiring story of Syed Abdul Rahim, the coach who shaped Indian football. While the film had a lot of potential to become one of the blockbusters for the year, frequent delays in its release and a clash with Bade Miyan Chote Miyan led to the film’s failure at the box office. Made on a massive budget of ₹250 crore, the film collected only ₹71 crore at the box office worldwide.

Lal Salaam

Directed by Aishwarya Rajinikanth, the sports action film, made on a budget of ₹80-90 crore, failed miserably at the box office despite Rajinikanth’s extended cameo. The film received mixed reviews from critics and the audience, which impacted its box office run. The film earned only ₹17.46 crore at the Indian box office and ₹32.65 crore worldwide.

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Thangalaan

Vikram’s Thangalaan saw him in five roles alongside an ensemble star cast, including Parvathy Thiruvothu, Malavika Mohanan, Daniel Caltagirone, Pasupathy, and Hari Krishnan. Though the cast’s performance impressed the audience, the criticism for historical inaccuracies, visual effects and writing impacted the film’s box office run. The film earned ₹68 crore worldwide at the box office, failing to even recover the budget ( ₹100-150 crore).

Saindhav

Saindhav marked Venkatesh Daggubati’s 75th movie. Despite the buzz around the movie and star performers like Venkatesh, Arya, and Nawazuddin Siddiqui, the film opened to mixed to negative response from the audience due to its weak script and direction. Sadly, even before the end of the first week, the collection at the box office went below ₹1 crore on a daily basis, and the film closed its collection at ₹18 crore worldwide against a budget of ₹55 crore.

Double iSmart

A sequel to the hit film iSmart Shankar, Double iSmart, had a huge buzz around it before its release. Helmed by Puri Jagannadh, the film has Sanjay Dutt as the main antagonist and Ram Pothineni as the protagonist. The film got negative reviews upon release and within ten days, it was almost out of theatres in the Telugu states. While the film’s producers had blockbuster expectations, it emerged to be a box office bomb, earning only ₹19 crore worldwide against a budget of ₹90 crore.

Mr Bachchan

Another big disappointment this year was Ravi Teja’s Mr Bachchan. A remake of Ajay Devgn’s hit film, Raid, the film clashed with Double iSmart on Independence Day and received negative reviews from the critics. It failed to entertain the audience and the box office collection started declining after day 2. Eventually, the film became a huge box office bomb, earning only ₹13.5 crore worldwide against a budget of ₹70 crore.

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