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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

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3 years ago

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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

Apple made its presence felt last year when it rolled out a privacy feature for iPhone users that gave them the option to prevent apps from tracking them.

Users eventually opt out of a tool that allows them to choose whether or not to be tracked. The feature especially hurts platforms like Meta, which have built revenue streams from large ad businesses.

Meta’s outlook is particularly bleak, according to the company. Since iPhone users can opt out of being tracked, ad revenue is estimated to take a $10 billion hit in 2022. This prevents companies from collecting data that can be shared with advertisers to deliver personalized ads. The market reacted violently, with other social media platforms including Twitter and Snap feeling the impact.

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The latest earnings figures for 2021 and Meta’s ad revenue show an upward trend. The rapidly declining “other income”. Additionally, daily active users declined for the first time in the company’s 18-year history. Rival platforms like TikTok and Snap are gaining more users than ever, further hurting Meta’s two most important social media apps, Facebook and Instagram.

Apple’s App Tracking Transparency (ATT) feature is rolling out to iPhone users in April 2021 as part of the iOS 14.5 update. It works with any app installed on the iPhone. Users are prompted with questions asking them to allow specific apps to track activity on other companies’ apps and websites. Users can choose to “Ask apps not to track” or “Allow.”

Permission is required for any app on your phone that seeks to track usage and collect data about users’ searches, browsing or reading. The user can choose to allow or deny. This effectively ends the freewheeling of apps and web platforms to collect data without permission and at least serve targeted ads to iPhone users.

Meta’s latest revenue data, now with a new structure, splits revenue from app families (FOA, including Instagram, Messenger, and WhatsApp) and Reality Labs. Among them, there are advertising revenue and other revenue.

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Meta reported fourth-quarter 2021 revenue of $33.67 billion, up 20% from the same period in 2020 ($28.07 billion). Revenue in 2021 was $117.92 billion, up 37% from 2020 ($85.96 billion). Among them, full-year advertising-specific revenue was $114.93 billion, up from $84.16 billion in 2020.

The quarterly trajectory of ad revenue in 2021 shows an overall upward trend, with the exception of a plateau. Meta’s ad revenue was $25.43 billion in the quarter ended March. In April, Apple’s ATT privacy feature rolled out to iPhone users.

Complete News Source : Hindustan Times

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YouTube

YouTube marks 20th anniversary by launching new useful features What’s new

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3 weeks ago

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April 24, 2025

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YouTube marks 20th anniversary by launching new useful features What’s new

YouTube has celebrated its 20th anniversary with several new features, including functional upgrades and new features for YouTube TV. The platform has introduced personalised radio stations via Ask Music, which is available to YouTube Premium and YouTube Music users on both iOS and Android devices. Additionally, YouTube is rolling out the ability to fast-forward.

YouTube TV members will gain the ability to build their own multiview experiences, starting with a selection of non-sports content from a small group of popular channels. The platform is introducing improved navigation, better playback quality, and easier access to features such as comments, channel information, and more through videos at 4x speed, providing more.

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  1. Delete Unnecessary Emails: Regularly clearing unwanted emails helps maintain storage. Open Gmail in your browser or mobile device, go to your Inbox, Social, or Spam folder, filter messages, select emails to delete or check the box to select all emails in the folder, and click the “Delete” button. The emails will be moved to the Trash folder Empty Your Spam and Trash Folders: If deleted emails remain in your Trash.
  2. Unsubscribe from Unwanted Emails: Open a promotional email and click “Unsubscribe” at the bottom of the email to reduce future accumulation April 2025 — YouTube, the world’s largest video-sharing platform, is celebrating its 20th anniversary with the launch of several innovative features aimed at enhancing user experience, empowering creators, and embracing the future of digital content.

  3. 1. AI-Powered Video Summaries
    One of the most anticipated features is AI-generated video summaries, which will now appear below eligible videos. This allows viewers to preview content quickly and decide whether to watch the full video. The summaries are automatically created using advanced natural language processing and are designed to boost discoverability and engagement.

  4. 2. “Jump Ahead” Smart Chapters
    YouTube is introducing smart chapters with “Jump Ahead” capabilities, allowing viewers to skip to the most engaging parts of videos based on audience retention data. The feature leverages machine learning to identify sections that retain viewers the most and gives users a prompt to “Jump Ahead” with a single tap.

  5. 3. Creator Insights Dashboard Upgrade
    For content creators, YouTube has upgraded its Creator Studio Dashboard with enhanced real-time analytics, audience mood tracking, and AI-suggested titles and tags. The platform’s algorithms now offer dynamic suggestions for improving performance, personalized for each creator’s channel and content style.

  6. 4. YouTube Create App Expansion
    Following positive feedback from beta users, YouTube is officially rolling out the YouTube Create app in over 30 new countries. This free mobile video editing tool includes features like auto-captions, royalty-free music, filters, and multi-clip editing — giving creators more control without the need for expensive software.

  7. 5. Enhanced Live Shopping Tools
    With e-commerce booming, YouTube is expanding its Live Shopping tools, allowing creators to tag mini-social network within the platform. These tools are products, integrate affiliate links, and host shoppable livestreams with real-time viewer interaction. The new update supports multi-vendor support, making collaborations with brands smoother and more profitable.

  8. 6. Smart TV Upgrades
    YouTube is giving its TV interface a refresh, introducing a sleeker design with quicker access to playlists, subscriptions, and smart recommendations. A new “Ambient Mode interactive content suggestions and previews when the app is idle, turning the TV into a dynamic home hub for entertainment.

  9. 7. Community Tab Enhancements
    To improve engagement, YouTube is enhancing its Community Tab with interactive stickers, polls, countdowns, and quizzes — turning it into a mini-social network within the platform. These tools are aimed at helping creators keep their audience involved even between video uploads.
  • Group Media Publication
  1. Construction, Infrastructure and Mining   
  2. General News Platforms – IHTLive.com
  3. Entertainment News Platforms – https://anyflix.in/

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