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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

Apple made its presence felt last year when it rolled out a privacy feature for iPhone users that gave them the option to prevent apps from tracking them.

Users eventually opt out of a tool that allows them to choose whether or not to be tracked. The feature especially hurts platforms like Meta, which have built revenue streams from large ad businesses.

Meta’s outlook is particularly bleak, according to the company. Since iPhone users can opt out of being tracked, ad revenue is estimated to take a $10 billion hit in 2022. This prevents companies from collecting data that can be shared with advertisers to deliver personalized ads. The market reacted violently, with other social media platforms including Twitter and Snap feeling the impact.

The latest earnings figures for 2021 and Meta’s ad revenue show an upward trend. The rapidly declining “other income”. Additionally, daily active users declined for the first time in the company’s 18-year history. Rival platforms like TikTok and Snap are gaining more users than ever, further hurting Meta’s two most important social media apps, Facebook and Instagram.

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Apple’s App Tracking Transparency (ATT) feature is rolling out to iPhone users in April 2021 as part of the iOS 14.5 update. It works with any app installed on the iPhone. Users are prompted with questions asking them to allow specific apps to track activity on other companies’ apps and websites. Users can choose to “Ask apps not to track” or “Allow.”

Permission is required for any app on your phone that seeks to track usage and collect data about users’ searches, browsing or reading. The user can choose to allow or deny. This effectively ends the freewheeling of apps and web platforms to collect data without permission and at least serve targeted ads to iPhone users.

Meta’s latest revenue data, now with a new structure, splits revenue from app families (FOA, including Instagram, Messenger, and WhatsApp) and Reality Labs. Among them, there are advertising revenue and other revenue.

Meta reported fourth-quarter 2021 revenue of $33.67 billion, up 20% from the same period in 2020 ($28.07 billion). Revenue in 2021 was $117.92 billion, up 37% from 2020 ($85.96 billion). Among them, full-year advertising-specific revenue was $114.93 billion, up from $84.16 billion in 2020.

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The quarterly trajectory of ad revenue in 2021 shows an overall upward trend, with the exception of a plateau. Meta’s ad revenue was $25.43 billion in the quarter ended March. In April, Apple’s ATT privacy feature rolled out to iPhone users.

Complete News Source : Hindustan Times

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Surfaces of the Motorola Edge 50 Ultra with Snapdragon 8S Gen 3

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Surfaces of the Motorola Edge 50 Ultra with Snapdragon 8S Gen 3

Early this week, renders of the Edge 50 Fusion appeared, and Motorola has previously stated that the Edge 50 Pro will ship on April 3. The highest-end smartphone in the Edge 50 series, the Edge 50 Ultra, has now been shown in renders.

The phone is depicted in the renderings in peach fuzz and black with a vegan leather finish, while sisal, a beige color, will have a brushed surface. As opposed to the Snapdragon 7 Gen 3 in the Pro variant and the Snapdragon 6 Gen 1 in the Edge 50 Fusion, the phone is reportedly powered by the Snapdragon 8s Gen 3 SoC.

A 50MP primary camera, an ultra-wide camera, and a periscope telephoto camera with a 5x optical zoom are all included in the Motorola Edge 50 Ultra’s feature set. Additionally, there is a triple LED flash on the right side and a laser autofocus feature above the periscope lens.

Although the phone’s display, battery, and charging specifications are yet unknown, the Edge 50 Pro is said to include 12GB of RAM and support both 50W and 125W wired and wireless charging.

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It is anticipated that this will launch as the Motorola X50 Ultra in China. It is unclear if the India launch may be expected on the same day as the rest of the Edge 50 series phones, even if this is scheduled to go official on April 3.

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