Technology
Amazon Seen Triumphing Over Apple Privacy Policy Changes in Digital Advertising Business
Amazon is expected to become a winner in the field of digital advertising, withstanding the test of Apple’s privacy changes better than rivals Facebook and Snap. The e-commerce giant’s huge treasure trove of customer shopping data reduces its reliance on tracking information once provided by Apple’s iOS mobile operating system.
Other companies, including Alphabet, have also collected a wealth of data from users’ search habits. The report said that Google’s advertising revenue increased by 41% in the third quarter, indicating that companies that rely less on targeted advertising can overcome Apple’s tracking limitations Mobile users. Amazon, which announced its earnings report on Thursday, did not announce its advertising sales, but included it in its “other” business unit. “Google and Amazon require that users are already looking for something, so they don’t rely so much on cookies,” said Eduardo Cruz, SupplyKick’s performance marketing manager. “For brands that sell physical products, Amazon advertising is a powerful way to drive purchases, increase product consideration, and attract customers.”
Since April banned advertisers from tracking iPhone users without their consent, Apple’s advertising business has soared, eroding the market share once occupied by Facebook, Instagram, and Snap. The iPhone maker will announce its fourth-quarter results on Thursday. According to data from the data company Data Reportal, most Facebook users access social networking platforms through mobile devices. In July, nearly 15% of adults used iPhones and iPads.
Twitter, which relies on targeted advertising but not as much as Facebook, reported advertising revenue in line with expectations. Wall Street analysts said that because most of the advertising on Twitter comes from brands, especially services or digital advertising, rather than direct advertising, the company is more capable than Facebook or Snap to overcome privacy changes.
To be sure, as the pandemic causes more consumers to shop online and spend more time on social media, the digital advertising market is still growing exponentially. The company said that, like Facebook and Snap, Google’s YouTube has also received a mild blow, mainly in direct response to advertising.
News Source : Gadgets 360
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Hollywood
Tom Holland to star alongside Matt Damon in Christopher Nolan’s next, will juggle that with Spider-Man 4 in 2025
Tom Holland, last seen in Apple TV show The Crowded Room last year, has signed his next with Academy Award-winning filmmaker Christopher Nolan.
Tom Holland is going to have a very busy 2025. As per The Hollywood Reporter, the actor has signed Christopher Nolan’s next, which he will juggle the filming of with that of the long-awaited Spider-Man 4. (Also Read – Tom Holland shares why he left alcohol behind: ‘Struggling without booze…’)
Tom signs Nolan’s next
This will mark the first collaboration between Tom and Christopher. While details of his next directorial aren’t known yet, it’s most likely not to have a contemporary setting. It’ll be either set in the past like, his previous film Oppenheimer (2023), or in the future like Interstellar (2014). Matt Damon, who has worked with Christopher in both, has also come on board his next.
Christopher’s next will be co-produced by him and his wife Emma Thomas’ banner Syncopy Inc and Universal Pictures, as the two production houses will team up after the Academy Award-winning blockbuster Oppenheimer last year. Prior to Oppenheimer, Christopher collaborated mostly with Warner Bros before having a fallout post the debacle of Tenet (2020).
Warner Bros then went on to produce Greta Gerwig’s musical satire Barbie, which clashed with Oppenheimer at the box office and even outperformed it globally. Warner Bros offered Christopher a cheque for the fees he waived off for helming Tenet during the pandemic. While Christopher graciously accepted the belated remuneration, he still went on to pitch his next to Warner Bros.
Tom’s busy schedule
Tom didn’t have any release this year. His last outing was Todd Graff’s psychological thriller show The Crowded Room on Apple TV last year. He’ll juggle the filming of Christopher Nolan’s next and Spider-Man 4 in 2025. Tom has been playing the superhero ever since Russo Brothers’ 2016 blockbuster Captain America: Civil War. He’s slipped into the Peter Parker shoes post that for three standalone films and two Avengers movies. Spider-Man 4 will be helmed by Shang-Chi and the Legend of the Ten Rings director Destin Daniel Cretton.
As Tom’s girlfriend and co-star Zendaya will be busy filming Spider-Man 4 in 2025, she’ll reprise her role of Chani in Denis Villeneuve’s sci-fi spectacle Dune 3 only in 2026. Meanwhile, Tom is also likely to make an appearance as Spider-Man in Russo Brothers’ Avengers: Doomsday, which will go on floors in the spring of 2025.
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