Connect with us

Technology

Amazon Seen Triumphing Over Apple Privacy Policy Changes in Digital Advertising Business

Published

4 years ago

on

Amazon Seen Triumphing Over Apple Privacy Policy Changes in Digital Advertising Business

Amazon is expected to become a winner in the field of digital advertising, withstanding the test of Apple’s privacy changes better than rivals Facebook and Snap. The e-commerce giant’s huge treasure trove of customer shopping data reduces its reliance on tracking information once provided by Apple’s iOS mobile operating system.

Other companies, including Alphabet, have also collected a wealth of data from users’ search habits. The report said that Google’s advertising revenue increased by 41% in the third quarter, indicating that companies that rely less on targeted advertising can overcome Apple’s tracking limitations Mobile users. Amazon, which announced its earnings report on Thursday, did not announce its advertising sales, but included it in its “other” business unit. “Google and Amazon require that users are already looking for something, so they don’t rely so much on cookies,” said Eduardo Cruz, SupplyKick’s performance marketing manager. “For brands that sell physical products, Amazon advertising is a powerful way to drive purchases, increase product consideration, and attract customers.”

Since April banned advertisers from tracking iPhone users without their consent, Apple’s advertising business has soared, eroding the market share once occupied by Facebook, Instagram, and Snap. The iPhone maker will announce its fourth-quarter results on Thursday. According to data from the data company Data Reportal, most Facebook users access social networking platforms through mobile devices. In July, nearly 15% of adults used iPhones and iPads.

Advertisement

Twitter, which relies on targeted advertising but not as much as Facebook, reported advertising revenue in line with expectations. Wall Street analysts said that because most of the advertising on Twitter comes from brands, especially services or digital advertising, rather than direct advertising, the company is more capable than Facebook or Snap to overcome privacy changes.

To be sure, as the pandemic causes more consumers to shop online and spend more time on social media, the digital advertising market is still growing exponentially. The company said that, like Facebook and Snap, Google’s YouTube has also received a mild blow, mainly in direct response to advertising.

News Source : Gadgets 360

Advertisement
Related Topics:
Continue Reading

YouTube

YouTube marks 20th anniversary by launching new useful features What’s new

Published

2 weeks ago

on

April 24, 2025

By

YouTube marks 20th anniversary by launching new useful features What’s new

YouTube has celebrated its 20th anniversary with several new features, including functional upgrades and new features for YouTube TV. The platform has introduced personalised radio stations via Ask Music, which is available to YouTube Premium and YouTube Music users on both iOS and Android devices. Additionally, YouTube is rolling out the ability to fast-forward.

YouTube TV members will gain the ability to build their own multiview experiences, starting with a selection of non-sports content from a small group of popular channels. The platform is introducing improved navigation, better playback quality, and easier access to features such as comments, channel information, and more through videos at 4x speed, providing more.

Advertisement
  1. Delete Unnecessary Emails: Regularly clearing unwanted emails helps maintain storage. Open Gmail in your browser or mobile device, go to your Inbox, Social, or Spam folder, filter messages, select emails to delete or check the box to select all emails in the folder, and click the “Delete” button. The emails will be moved to the Trash folder Empty Your Spam and Trash Folders: If deleted emails remain in your Trash.
  2. Unsubscribe from Unwanted Emails: Open a promotional email and click “Unsubscribe” at the bottom of the email to reduce future accumulation April 2025 — YouTube, the world’s largest video-sharing platform, is celebrating its 20th anniversary with the launch of several innovative features aimed at enhancing user experience, empowering creators, and embracing the future of digital content.

  3. 1. AI-Powered Video Summaries
    One of the most anticipated features is AI-generated video summaries, which will now appear below eligible videos. This allows viewers to preview content quickly and decide whether to watch the full video. The summaries are automatically created using advanced natural language processing and are designed to boost discoverability and engagement.

  4. 2. “Jump Ahead” Smart Chapters
    YouTube is introducing smart chapters with “Jump Ahead” capabilities, allowing viewers to skip to the most engaging parts of videos based on audience retention data. The feature leverages machine learning to identify sections that retain viewers the most and gives users a prompt to “Jump Ahead” with a single tap.

  5. 3. Creator Insights Dashboard Upgrade
    For content creators, YouTube has upgraded its Creator Studio Dashboard with enhanced real-time analytics, audience mood tracking, and AI-suggested titles and tags. The platform’s algorithms now offer dynamic suggestions for improving performance, personalized for each creator’s channel and content style.

  6. 4. YouTube Create App Expansion
    Following positive feedback from beta users, YouTube is officially rolling out the YouTube Create app in over 30 new countries. This free mobile video editing tool includes features like auto-captions, royalty-free music, filters, and multi-clip editing — giving creators more control without the need for expensive software.

  7. 5. Enhanced Live Shopping Tools
    With e-commerce booming, YouTube is expanding its Live Shopping tools, allowing creators to tag mini-social network within the platform. These tools are products, integrate affiliate links, and host shoppable livestreams with real-time viewer interaction. The new update supports multi-vendor support, making collaborations with brands smoother and more profitable.

  8. 6. Smart TV Upgrades
    YouTube is giving its TV interface a refresh, introducing a sleeker design with quicker access to playlists, subscriptions, and smart recommendations. A new “Ambient Mode interactive content suggestions and previews when the app is idle, turning the TV into a dynamic home hub for entertainment.

  9. 7. Community Tab Enhancements
    To improve engagement, YouTube is enhancing its Community Tab with interactive stickers, polls, countdowns, and quizzes — turning it into a mini-social network within the platform. These tools are aimed at helping creators keep their audience involved even between video uploads.
  • Group Media Publication
  1. Construction, Infrastructure and Mining   
  2. General News Platforms – IHTLive.com
  3. Entertainment News Platforms – https://anyflix.in/

Continue Reading
Anyskill-ads

Facebook

Trending

en Englishhi हिन्दी
en English