Connect with us

Technology

Apple’s iPhone privacy changes signal desire to enter advertising: RBC

Published

3 years ago

on

Apple’s iPhone privacy changes signal desire to enter advertising: RBC

October 1 (Businesshala)-An analyst from Royal Bank of Canada Capital Markets said that Apple (AAPL.O) has recently adjusted the privacy rights of the iPhone, indicating that it may be seeking to enter the dominance of Facebook and Google Internet advertising market.

Since the software update in April, most iPhones have allowed users to decide which applications can track user activity-important information that helps companies such as Facebook provide users with tailored ads and measure their impact. helpful. This feature is called App Tracking Transparency (ATT) by Apple and worries many digital advertising and mobile gaming companies, including Facebook

. The company said it makes it more expensive and difficult for brands to advertise on its platform. Royal Bank of Canada analyst Brad Erickson (Brad Erickson) said in a customer report on Thursday evening: “We think (the change in privacy) is a sign that Apple wants to participate in the global advertising competition. “Covers Facebook, Amazon and Alphabet, rated as “outperforming the market.” According to data from Refinitiv, Eriksson was rated four stars for the accuracy of its earnings forecasts and recommendations for Internet companies. “(Apple) can use data privacy as a cover while investing in search algorithms behind the scenes,” Eriksson said, referring to the potential advertising revenue from search engines such as Google.

Advertisement

Erickson said that if advertisers “have no choice but to fly blindly without Apple’s signal,” then Google’s YouTube and Amazon’s connected TVs may become advertisers’ next best choices. . Analysts at Evercore ISI pointed out Apple’s potential advertising ambitions in August, saying that “destroying third-party advertising” will make it successful in advertising. However, he pointed out that ATT is for user privacy rather than monetization. Apple, Facebook and Alphabet did not immediately respond to Businesshala’s request for comment.

News Source : Businesshala

Advertisement
Related Topics:
Continue Reading

In News

SpiceJet announces 8 new flights to connect Jaipur with Varanasi, Amritsar and Ahmedabad

Published

2 months ago

on

November 6, 2024

By

SpiceJet announces 8 new flights to connect Jaipur with Varanasi, Amritsar and Ahmedabad

SpiceJet expands its domestic network with 8 new flights that will connect Jaipur with Varanasi, Amritsar and Ahmedabad and also link Ahmedabad with Pune.

SpiceJet is further expanding its domestic network with the launch of eight new flights starting November 15.

In the statement released on Wednesday, the airline announced that these new routes will connect Jaipur with Varanasi, Amritsar and Ahmedabad, while also linking Ahmedabad with Pune. This expansion follows the recent launch of 32 new flights in October 2024, including two international flights connecting Delhi with Phuket.

Advertisement

Last month, SpiceJet also commenced UDAN flights linking Shivamogga in Karnataka with Chennai and Hyderabad, and introduced double daily flights between Chennai and Kochi, enhancing connectivity across key regional and metropolitan cities.

“We are excited to announce the launch of new flights from Jaipur to Varanasi, Amritsar, and Ahmedabad, as well as from Ahmedabad to Pune, providing our passengers with greater flexibility and convenience,” SpiceJet Chief Business Officer Debojo Maharshi said.

“These new flights reflect our commitment to supporting passenger demand across tier-II cities and beyond. With our expanded winter schedule, including international and UDAN routes, we aim to provide our customers with greater convenience, affordability, and seamless travel experiences,” Maharshi added.

SpiceJet will deploy its 78-seater Q400 aircraft in these sectors. Bookings for the new flights are now open and tickets are available at the website of the airline, SpiceJet’s mobile app and through online travel portals and travel agents.

Advertisement

On Monday, the airline received a significant boost, with Acuite Ratings & Research Limited upgrading its long-term rating by four notches to ‘B ‘ and its short-term rating to A4. The rating agency has also assigned a ‘Stable’ outlook to the airline.

Group Media Publications
Entertainment News Platforms – anyflix.in      
Construction Infrastructure and Mining News Platform – https://cimreviews.com/
General News Platform – https://ihtlive.com/

Advertisement
Continue Reading
Anyskill-ads

Facebook

Trending