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Apple’s iPhone privacy changes signal desire to enter advertising: RBC

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3 years ago

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Apple’s iPhone privacy changes signal desire to enter advertising: RBC

October 1 (Businesshala)-An analyst from Royal Bank of Canada Capital Markets said that Apple (AAPL.O) has recently adjusted the privacy rights of the iPhone, indicating that it may be seeking to enter the dominance of Facebook and Google Internet advertising market.

Since the software update in April, most iPhones have allowed users to decide which applications can track user activity-important information that helps companies such as Facebook provide users with tailored ads and measure their impact. helpful. This feature is called App Tracking Transparency (ATT) by Apple and worries many digital advertising and mobile gaming companies, including Facebook

. The company said it makes it more expensive and difficult for brands to advertise on its platform. Royal Bank of Canada analyst Brad Erickson (Brad Erickson) said in a customer report on Thursday evening: “We think (the change in privacy) is a sign that Apple wants to participate in the global advertising competition. “Covers Facebook, Amazon and Alphabet, rated as “outperforming the market.” According to data from Refinitiv, Eriksson was rated four stars for the accuracy of its earnings forecasts and recommendations for Internet companies. “(Apple) can use data privacy as a cover while investing in search algorithms behind the scenes,” Eriksson said, referring to the potential advertising revenue from search engines such as Google.

Erickson said that if advertisers “have no choice but to fly blindly without Apple’s signal,” then Google’s YouTube and Amazon’s connected TVs may become advertisers’ next best choices. . Analysts at Evercore ISI pointed out Apple’s potential advertising ambitions in August, saying that “destroying third-party advertising” will make it successful in advertising. However, he pointed out that ATT is for user privacy rather than monetization. Apple, Facebook and Alphabet did not immediately respond to Businesshala’s request for comment.

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Hollywood

Tom Holland to star alongside Matt Damon in Christopher Nolan’s next, will juggle that with Spider-Man 4 in 2025

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2 weeks ago

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October 22, 2024

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Tom Holland to star alongside Matt Damon in Christopher Nolan’s next, will juggle that with Spider-Man 4 in 2025

Tom Holland, last seen in Apple TV show The Crowded Room last year, has signed his next with Academy Award-winning filmmaker Christopher Nolan.

Tom Holland is going to have a very busy 2025. As per The Hollywood Reporter, the actor has signed Christopher Nolan’s next, which he will juggle the filming of with that of the long-awaited Spider-Man 4. (Also Read – Tom Holland shares why he left alcohol behind: ‘Struggling without booze…’)

Tom signs Nolan’s next

This will mark the first collaboration between Tom and Christopher. While details of his next directorial aren’t known yet, it’s most likely not to have a contemporary setting. It’ll be either set in the past like, his previous film Oppenheimer (2023), or in the future like Interstellar (2014). Matt Damon, who has worked with Christopher in both, has also come on board his next.

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Christopher’s next will be co-produced by him and his wife Emma Thomas’ banner Syncopy Inc and Universal Pictures, as the two production houses will team up after the Academy Award-winning blockbuster Oppenheimer last year. Prior to Oppenheimer, Christopher collaborated mostly with Warner Bros before having a fallout post the debacle of Tenet (2020).

Warner Bros then went on to produce Greta Gerwig’s musical satire Barbie, which clashed with Oppenheimer at the box office and even outperformed it globally. Warner Bros offered Christopher a cheque for the fees he waived off for helming Tenet during the pandemic. While Christopher graciously accepted the belated remuneration, he still went on to pitch his next to Warner Bros.

Tom’s busy schedule

Tom didn’t have any release this year. His last outing was Todd Graff’s psychological thriller show The Crowded Room on Apple TV last year. He’ll juggle the filming of Christopher Nolan’s next and Spider-Man 4 in 2025. Tom has been playing the superhero ever since Russo Brothers’ 2016 blockbuster Captain America: Civil War. He’s slipped into the Peter Parker shoes post that for three standalone films and two Avengers movies. Spider-Man 4 will be helmed by Shang-Chi and the Legend of the Ten Rings director Destin Daniel Cretton.

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As Tom’s girlfriend and co-star Zendaya will be busy filming Spider-Man 4 in 2025, she’ll reprise her role of Chani in Denis Villeneuve’s sci-fi spectacle Dune 3 only in 2026. Meanwhile, Tom is also likely to make an appearance as Spider-Man in Russo Brothers’ Avengers: Doomsday, which will go on floors in the spring of 2025.

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