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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

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Apple’s privacy push: Understanding its deep impact on Meta, other platforms

Apple made its presence felt last year when it rolled out a privacy feature for iPhone users that gave them the option to prevent apps from tracking them.

Users eventually opt out of a tool that allows them to choose whether or not to be tracked. The feature especially hurts platforms like Meta, which have built revenue streams from large ad businesses.

Meta’s outlook is particularly bleak, according to the company. Since iPhone users can opt out of being tracked, ad revenue is estimated to take a $10 billion hit in 2022. This prevents companies from collecting data that can be shared with advertisers to deliver personalized ads. The market reacted violently, with other social media platforms including Twitter and Snap feeling the impact.

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The latest earnings figures for 2021 and Meta’s ad revenue show an upward trend. The rapidly declining “other income”. Additionally, daily active users declined for the first time in the company’s 18-year history. Rival platforms like TikTok and Snap are gaining more users than ever, further hurting Meta’s two most important social media apps, Facebook and Instagram.

Apple’s App Tracking Transparency (ATT) feature is rolling out to iPhone users in April 2021 as part of the iOS 14.5 update. It works with any app installed on the iPhone. Users are prompted with questions asking them to allow specific apps to track activity on other companies’ apps and websites. Users can choose to “Ask apps not to track” or “Allow.”

Permission is required for any app on your phone that seeks to track usage and collect data about users’ searches, browsing or reading. The user can choose to allow or deny. This effectively ends the freewheeling of apps and web platforms to collect data without permission and at least serve targeted ads to iPhone users.

Meta’s latest revenue data, now with a new structure, splits revenue from app families (FOA, including Instagram, Messenger, and WhatsApp) and Reality Labs. Among them, there are advertising revenue and other revenue.

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Meta reported fourth-quarter 2021 revenue of $33.67 billion, up 20% from the same period in 2020 ($28.07 billion). Revenue in 2021 was $117.92 billion, up 37% from 2020 ($85.96 billion). Among them, full-year advertising-specific revenue was $114.93 billion, up from $84.16 billion in 2020.

The quarterly trajectory of ad revenue in 2021 shows an overall upward trend, with the exception of a plateau. Meta’s ad revenue was $25.43 billion in the quarter ended March. In April, Apple’s ATT privacy feature rolled out to iPhone users.

Complete News Source : Hindustan Times

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$92.8 million

Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

Akshay Kumar and Priyadarshan, the acclaimed Indian director, celebrated their 68th birthday on Instagram. Kumar, who has worked with Priyadarshan on several cult comedies of the early 2000s, wished him a happy birthday and called him a mentor. The duo is now back together for their upcoming horror-comedy, Bhooth Bangla.

The first poster of the movie has been released, and it is expected to hit theaters in 2025. Akshay Kumar wore a black fedora and a green jacket, layered over a black tee, and fans have expressed their excitement for their new movie.

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The duo’s dynamic and deep bonding have been praised by fans, who have expressed high anticipation for their new movie. The first poster of Bhooth Bangla has already been released, and the movie is expected to hit theaters in 2025.

Akshay Kumar, the versatile Bollywood actor, recently celebrated director Priyadarshan’s birthday by sharing a behind-the-scenes (BTS) photograph from their upcoming film, “Bhooth Bangla.” In the image, Akshay humorously captioned, “Surrounded by ghosts…” The photo features Akshay alongside Priyadarshan and co-actor Paresh Rawal, all dressed in traditional attire, with a black cat perched on Akshay’s shoulder, adding a whimsical touch to the scene.

Reunion After 14 Years

This collaboration marks a significant reunion between Akshay Kumar and Priyadarshan, who last worked together on the film “Bhool Bhulaiyaa” in 2007. Their partnership has been celebrated in the past for delivering successful comedies like “Hera Pheri” and “Garam Masala.” Fans have eagerly anticipated their return to the big screen together, and “Bhooth Bangla” promises to be a delightful addition to their repertoire.

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About ‘Bhooth Bangla’

“Bhooth Bangla” is a horror-comedy that blends elements of suspense with humor, a genre in which both Akshay Kumar and Priyadarshan have excelled. The film is produced by Balaji Telefilms Ltd in association with Cape of Good Films. The motion poster released earlier this year features Akshay Kumar in a suit, with a cat on his shoulder, licking milk slyly, setting the tone for the film’s intriguing and humorous premise.

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Anticipation and Fan Reactions

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The BTS photo shared by Akshay Kumar has generated excitement among fans, who are eager to see the trio back together on screen. The playful caption and the presence of the black cat suggest that “Bhooth Bangla” will offer a mix of thrills and laughs, staying true to the successful formula of their previous collaborations.

As the release date for “Bhooth Bangla be a significant highlight in the upcoming entertainment lineup. The reunion of Akshay Kumar, Priyadarshan, and Paresh Rawal, combined with the intriguing premise and the playful BTS moments, has set high expectations among audiences. Fans can look forward to a cinematic experience that promises both chills and chuckles.

For a visual glimpse into the making of “Bhooth Bangla,” you can watch the following video Akshay Kumar expressed his gratitude as they once again united for their upcoming movie Bhooth Bangla. This marks a new chapter in their long-standing collaboration since the 2000s. He shared a picture from behind the scenes of their new movie, where it seems like they are laughing about something.

Akshay wrote,”Happy Birthday, Priyan Sir! What better way to celebrate than by spending the day on a haunted set, surrounded by ghosts…both real and unpaid extras? Thank you for being a mentor, and the only person who can make chaos look like a masterpiece. May your day be filled with fewer retakes. Wishing you a fantastic year ahead!”

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