Connect with us

Technology

Apple’s privacy push: Understanding its deep impact on Meta, other platforms

Published

on

Apple’s privacy push: Understanding its deep impact on Meta, other platforms

Apple made its presence felt last year when it rolled out a privacy feature for iPhone users that gave them the option to prevent apps from tracking them.

Users eventually opt out of a tool that allows them to choose whether or not to be tracked. The feature especially hurts platforms like Meta, which have built revenue streams from large ad businesses.

Meta’s outlook is particularly bleak, according to the company. Since iPhone users can opt out of being tracked, ad revenue is estimated to take a $10 billion hit in 2022. This prevents companies from collecting data that can be shared with advertisers to deliver personalized ads. The market reacted violently, with other social media platforms including Twitter and Snap feeling the impact.

Advertisement

The latest earnings figures for 2021 and Meta’s ad revenue show an upward trend. The rapidly declining “other income”. Additionally, daily active users declined for the first time in the company’s 18-year history. Rival platforms like TikTok and Snap are gaining more users than ever, further hurting Meta’s two most important social media apps, Facebook and Instagram.

Apple’s App Tracking Transparency (ATT) feature is rolling out to iPhone users in April 2021 as part of the iOS 14.5 update. It works with any app installed on the iPhone. Users are prompted with questions asking them to allow specific apps to track activity on other companies’ apps and websites. Users can choose to “Ask apps not to track” or “Allow.”

Permission is required for any app on your phone that seeks to track usage and collect data about users’ searches, browsing or reading. The user can choose to allow or deny. This effectively ends the freewheeling of apps and web platforms to collect data without permission and at least serve targeted ads to iPhone users.

Meta’s latest revenue data, now with a new structure, splits revenue from app families (FOA, including Instagram, Messenger, and WhatsApp) and Reality Labs. Among them, there are advertising revenue and other revenue.

Advertisement

Meta reported fourth-quarter 2021 revenue of $33.67 billion, up 20% from the same period in 2020 ($28.07 billion). Revenue in 2021 was $117.92 billion, up 37% from 2020 ($85.96 billion). Among them, full-year advertising-specific revenue was $114.93 billion, up from $84.16 billion in 2020.

The quarterly trajectory of ad revenue in 2021 shows an overall upward trend, with the exception of a plateau. Meta’s ad revenue was $25.43 billion in the quarter ended March. In April, Apple’s ATT privacy feature rolled out to iPhone users.

Complete News Source : Hindustan Times

Advertisement

Music

While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Published

on

By

While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Prime Minister Narendra Modi recently met acclaimed singer- actor Diljit Dosanjh, describing their interaction as “very memorable.” 
Prime Minister Narendra Modi met singer-actor Diljit Dosanjh and lauded him as “a combination of talent and tradition.” During the “memorable’ meeting”, the two discussed music, culture, and India’s vibrancy, including yoga.

Diljit, PM Modi match beats

During the meeting, PM Modi praised Diljit for his achievements, saying, “When a boy from a small village in Hindustan shines on the global stage, it feels amazing. Your family named you Diljit, and you keep on winning people’s hearts, just as your name suggests.”

Advertisement

Diljit responded, “We used to read that ‘Mera Bharat Mahan’ (My India is great), but when I travelled across India, I realised why people say this.” PM Modi highlighted India’s diversity, saying, “India’s vastness is its strength. We are a vibrant society.”

Diljit added, “The greatest magic in India is yoga.” PM Modi agreed, saying, “Those who have experienced yoga know its power.”

The singer-actor also admired PM Modi’s personal journey, saying, “I had watched your interview, sir. The position of Prime Minister is great, but behind it, there is a mother, a son, and a human being. Many times, this half-truth is much larger when you carry your mother and the sacred Ganga with you. That touches the heart.”

Diljit then sang a song on Guru Nanak, as PM Modi listened intently, beating the adjacent table like a dholak, matching his beats with Diljit’s.

Advertisement

Diljit, PM Modi express grattitude

After the meeting, Diljit Dosanjh expressed his gratitude, calling it a “fantastic” way to start the year. He posted on X, “A fantastic start to 2025. A very memorable meeting with PM @narendramodi Ji. We talked about many things, including music, of course!”

PM Modi responded to Dosanjh’s post, describing their meeting as “a great interaction.” He said, “A great interaction with Diljit Dosanjh! He’s truly multifaceted, blending talent and tradition. We connected over music, culture, and more.”

Diljit recently concluded his Dil-Luminati tour in India with a grand performance in Ludhiana. Throughout his concerts at various venues, the singer aimed to address important social issues during his performances.

In a lighthearted and endearing moment, Prime Minister Narendra Modi was seen enjoying the beats of a Punjabi vocalist, tapping the table in rhythm like a dholak player during a recent cultural event. The video, which has since gone viral, showcases PM Modi replicating the infectious energy of Diljit Dosanjh’s iconic beats, capturing the essence of Punjabi music’s vibrancy and rhythm.

Advertisement

The event brought together various cultural performers, with one Punjabi vocalist stealing the spotlight. As the singer crooned traditional Punjabi tunes, PM Modi, seated among other dignitaries, began enthusiastically tapping the table in sync with the music. His gestures resembled a seasoned dholak player, displaying his spontaneous connection with the pulsating beats.

The audience present erupted in applause, cheering on the Prime Minister’s engaging participation. Social media users were equally charmed, with many praising Modi’s ability to connect with the cultural diversity of India. “Modi Ji has the rhythm of a true Punjabi!” one user commented, while another said, “This is the energy we love to see in our leader.”

The moment also highlighted PM Modi’s commitment to celebrating India’s rich cultural heritage. His natural enjoyment of the performance reflects his appreciation for the art and music that unify the diverse communities of India.

Such lighthearted and relatable gestures from leaders often resonate deeply with the public, making them feel connected on a personal level.

Advertisement

#PMModi #DiljitDosanjhBeats #PunjabiMusicVibes #CulturalCelebration #DholakBeats #IndiaUnity #MusicConnects #ViralMoment #PMModiInAction #PunjabiHeritage

Group Media Publications
Entertainment News Platforms – anyflix.in      
Construction Infrastructure and Mining News Platform – https://cimreviews.com/
General News Platform – https://ihtlive.com/

Advertisement
Continue Reading
Anyskill-ads

Facebook

Trending