October 1 (Businesshala)-An analyst from Royal Bank of Canada Capital Markets said that Apple (AAPL.O) has recently adjusted the privacy rights of the iPhone, indicating that it may be seeking to enter the dominance of Facebook and Google Internet advertising market.

Since the software update in April, most iPhones have allowed users to decide which applications can track user activity-important information that helps companies such as Facebook provide users with tailored ads and measure their impact. helpful. This feature is called App Tracking Transparency (ATT) by Apple and worries many digital advertising and mobile gaming companies, including Facebook

. The company said it makes it more expensive and difficult for brands to advertise on its platform. Royal Bank of Canada analyst Brad Erickson (Brad Erickson) said in a customer report on Thursday evening: “We think (the change in privacy) is a sign that Apple wants to participate in the global advertising competition. “Covers Facebook, Amazon and Alphabet, rated as “outperforming the market.” According to data from Refinitiv, Eriksson was rated four stars for the accuracy of its earnings forecasts and recommendations for Internet companies. “(Apple) can use data privacy as a cover while investing in search algorithms behind the scenes,” Eriksson said, referring to the potential advertising revenue from search engines such as Google.

Erickson said that if advertisers “have no choice but to fly blindly without Apple’s signal,” then Google’s YouTube and Amazon’s connected TVs may become advertisers’ next best choices. . Analysts at Evercore ISI pointed out Apple’s potential advertising ambitions in August, saying that “destroying third-party advertising” will make it successful in advertising. However, he pointed out that ATT is for user privacy rather than monetization. Apple, Facebook and Alphabet did not immediately respond to Businesshala’s request for comment.

News Source : Businesshala