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Sony enters the PC gaming equipment market with its new Inzone brand

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Sony enters the PC gaming equipment market with its new Inzone brand

In an effort to broaden its appeal beyond the PlayStation, Sony Group Corp. is introducing a new line of gaming accessories under the name Inzone, including headphones and PC displays.

In addition to its aspirations to distribute more former PlayStation exclusives on the Windows platform, the Tokyo-based company’s new brand is an attempt to gain market share in the accessories sector. Sony has been taking attempts to expand its gaming empire to the mobile and PC markets in recent years and wants to convey to consumers that its products and games stretch beyond the confines of its console ecosystem. According to Newzoo research, PCs will account for a fifth of the worldwide gaming business, or $41 billion in 2022, and they will host some of the most popular titles.

Three gaming headphones and two gaming monitors will make up the first Inzone offerings. The price of the headphones ranges from $99.99 for a wired model to $299.99 for a wireless model with noise cancellation. All of them are compatible with the PlayStation 5 console and feature so-called 360-degree spatial sound to aid gamers in better identifying the sound sources around them. The two 27-inch monitors come in 4K and lower-resolution options, both with quick 240Hz refresh rates, and with PS5-specific capabilities including automatic image correction when connected to the console.

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According to a press release from the company, the other monitor will debut later in 2022, while all three headsets and the 4K display will be on sale on July 8.

“We put all of our expertise in audio and video into these Inzone solutions. At a news conference in Tokyo on Wednesday, Sony Marketing general manager Shuichi Mogitani stated, “We want to start by courting serious PC gamers. “This presents a diverse range of commercial opportunities. These PC gamers make it a point to play for at least five to six hours each day.

Since its release in late 2020, Sony’s flagship PlayStation 5 console has consistently been in short supply. Additionally, the corporation is developing a more inclusive online gaming subscription service to compete with rival Microsoft.

The PC gaming platform Steam has more monthly active users than Sony’s PlayStation, but according to industry expert Serkan Toto of Kantan Games, “Sony now looks dead intent on extending the PlayStation ecosystem.” “It makes perfect sense for a hardware business to sell branded accessories in addition to software to this huge audience.”

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Compared to Sony’s conventional console stronghold, PC gaming benefits from substantially higher hardware investment. The price of the PlayStation 5 ($499.99) is less than half that of a flagship graphics card, the star item in any gaming PC. Sony wants to diversify its gaming platform footprint while boosting net income by marketing to customers who are accustomed to paying more.

The gaming division of the corporation, Sony Interactive Entertainment, predicted net PC sales of $300 million for the current fiscal year, more than triple the $80 million from 2021.

According to Hideki Yasuda, an analyst at Toyo Securities, “Considering the short supply of PS5 and rising game development costs, the PC gaming sector is increasingly crucial for Sony in order to show stable profit to investors.”

With its own array of PCs and peripherals and an established stable of well-known gaming-centric businesses like Razer Inc., Corsair Gaming Inc., Logitech International SA, and SteelSeries, Microsoft will have an advantage against Sony in this market.

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

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Akshay Kumar wishes director Priyadarshan on birthday with Bhooth Bangla BTS pic: ‘Surrounded by ghosts…

Akshay Kumar and Priyadarshan, the acclaimed Indian director, celebrated their 68th birthday on Instagram. Kumar, who has worked with Priyadarshan on several cult comedies of the early 2000s, wished him a happy birthday and called him a mentor. The duo is now back together for their upcoming horror-comedy, Bhooth Bangla.

The first poster of the movie has been released, and it is expected to hit theaters in 2025. Akshay Kumar wore a black fedora and a green jacket, layered over a black tee, and fans have expressed their excitement for their new movie.

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The duo’s dynamic and deep bonding have been praised by fans, who have expressed high anticipation for their new movie. The first poster of Bhooth Bangla has already been released, and the movie is expected to hit theaters in 2025.

Akshay Kumar, the versatile Bollywood actor, recently celebrated director Priyadarshan’s birthday by sharing a behind-the-scenes (BTS) photograph from their upcoming film, “Bhooth Bangla.” In the image, Akshay humorously captioned, “Surrounded by ghosts…” The photo features Akshay alongside Priyadarshan and co-actor Paresh Rawal, all dressed in traditional attire, with a black cat perched on Akshay’s shoulder, adding a whimsical touch to the scene.

Reunion After 14 Years

This collaboration marks a significant reunion between Akshay Kumar and Priyadarshan, who last worked together on the film “Bhool Bhulaiyaa” in 2007. Their partnership has been celebrated in the past for delivering successful comedies like “Hera Pheri” and “Garam Masala.” Fans have eagerly anticipated their return to the big screen together, and “Bhooth Bangla” promises to be a delightful addition to their repertoire.

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About ‘Bhooth Bangla’

“Bhooth Bangla” is a horror-comedy that blends elements of suspense with humor, a genre in which both Akshay Kumar and Priyadarshan have excelled. The film is produced by Balaji Telefilms Ltd in association with Cape of Good Films. The motion poster released earlier this year features Akshay Kumar in a suit, with a cat on his shoulder, licking milk slyly, setting the tone for the film’s intriguing and humorous premise.

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Anticipation and Fan Reactions

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The BTS photo shared by Akshay Kumar has generated excitement among fans, who are eager to see the trio back together on screen. The playful caption and the presence of the black cat suggest that “Bhooth Bangla” will offer a mix of thrills and laughs, staying true to the successful formula of their previous collaborations.

As the release date for “Bhooth Bangla be a significant highlight in the upcoming entertainment lineup. The reunion of Akshay Kumar, Priyadarshan, and Paresh Rawal, combined with the intriguing premise and the playful BTS moments, has set high expectations among audiences. Fans can look forward to a cinematic experience that promises both chills and chuckles.

For a visual glimpse into the making of “Bhooth Bangla,” you can watch the following video Akshay Kumar expressed his gratitude as they once again united for their upcoming movie Bhooth Bangla. This marks a new chapter in their long-standing collaboration since the 2000s. He shared a picture from behind the scenes of their new movie, where it seems like they are laughing about something.

Akshay wrote,”Happy Birthday, Priyan Sir! What better way to celebrate than by spending the day on a haunted set, surrounded by ghosts…both real and unpaid extras? Thank you for being a mentor, and the only person who can make chaos look like a masterpiece. May your day be filled with fewer retakes. Wishing you a fantastic year ahead!”

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