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Sony enters the PC gaming equipment market with its new Inzone brand

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3 years ago

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Sony enters the PC gaming equipment market with its new Inzone brand

In an effort to broaden its appeal beyond the PlayStation, Sony Group Corp. is introducing a new line of gaming accessories under the name Inzone, including headphones and PC displays.

In addition to its aspirations to distribute more former PlayStation exclusives on the Windows platform, the Tokyo-based company’s new brand is an attempt to gain market share in the accessories sector. Sony has been taking attempts to expand its gaming empire to the mobile and PC markets in recent years and wants to convey to consumers that its products and games stretch beyond the confines of its console ecosystem. According to Newzoo research, PCs will account for a fifth of the worldwide gaming business, or $41 billion in 2022, and they will host some of the most popular titles.

Three gaming headphones and two gaming monitors will make up the first Inzone offerings. The price of the headphones ranges from $99.99 for a wired model to $299.99 for a wireless model with noise cancellation. All of them are compatible with the PlayStation 5 console and feature so-called 360-degree spatial sound to aid gamers in better identifying the sound sources around them. The two 27-inch monitors come in 4K and lower-resolution options, both with quick 240Hz refresh rates, and with PS5-specific capabilities including automatic image correction when connected to the console.

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According to a press release from the company, the other monitor will debut later in 2022, while all three headsets and the 4K display will be on sale on July 8.

“We put all of our expertise in audio and video into these Inzone solutions. At a news conference in Tokyo on Wednesday, Sony Marketing general manager Shuichi Mogitani stated, “We want to start by courting serious PC gamers. “This presents a diverse range of commercial opportunities. These PC gamers make it a point to play for at least five to six hours each day.

Since its release in late 2020, Sony’s flagship PlayStation 5 console has consistently been in short supply. Additionally, the corporation is developing a more inclusive online gaming subscription service to compete with rival Microsoft.

The PC gaming platform Steam has more monthly active users than Sony’s PlayStation, but according to industry expert Serkan Toto of Kantan Games, “Sony now looks dead intent on extending the PlayStation ecosystem.” “It makes perfect sense for a hardware business to sell branded accessories in addition to software to this huge audience.”

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Compared to Sony’s conventional console stronghold, PC gaming benefits from substantially higher hardware investment. The price of the PlayStation 5 ($499.99) is less than half that of a flagship graphics card, the star item in any gaming PC. Sony wants to diversify its gaming platform footprint while boosting net income by marketing to customers who are accustomed to paying more.

The gaming division of the corporation, Sony Interactive Entertainment, predicted net PC sales of $300 million for the current fiscal year, more than triple the $80 million from 2021.

According to Hideki Yasuda, an analyst at Toyo Securities, “Considering the short supply of PS5 and rising game development costs, the PC gaming sector is increasingly crucial for Sony in order to show stable profit to investors.”

With its own array of PCs and peripherals and an established stable of well-known gaming-centric businesses like Razer Inc., Corsair Gaming Inc., Logitech International SA, and SteelSeries, Microsoft will have an advantage against Sony in this market.

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YouTube

YouTube marks 20th anniversary by launching new useful features What’s new

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1 month ago

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April 24, 2025

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YouTube marks 20th anniversary by launching new useful features What’s new

YouTube has celebrated its 20th anniversary with several new features, including functional upgrades and new features for YouTube TV. The platform has introduced personalised radio stations via Ask Music, which is available to YouTube Premium and YouTube Music users on both iOS and Android devices. Additionally, YouTube is rolling out the ability to fast-forward.

YouTube TV members will gain the ability to build their own multiview experiences, starting with a selection of non-sports content from a small group of popular channels. The platform is introducing improved navigation, better playback quality, and easier access to features such as comments, channel information, and more through videos at 4x speed, providing more.

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  1. Delete Unnecessary Emails: Regularly clearing unwanted emails helps maintain storage. Open Gmail in your browser or mobile device, go to your Inbox, Social, or Spam folder, filter messages, select emails to delete or check the box to select all emails in the folder, and click the “Delete” button. The emails will be moved to the Trash folder Empty Your Spam and Trash Folders: If deleted emails remain in your Trash.
  2. Unsubscribe from Unwanted Emails: Open a promotional email and click “Unsubscribe” at the bottom of the email to reduce future accumulation April 2025 — YouTube, the world’s largest video-sharing platform, is celebrating its 20th anniversary with the launch of several innovative features aimed at enhancing user experience, empowering creators, and embracing the future of digital content.

  3. 1. AI-Powered Video Summaries
    One of the most anticipated features is AI-generated video summaries, which will now appear below eligible videos. This allows viewers to preview content quickly and decide whether to watch the full video. The summaries are automatically created using advanced natural language processing and are designed to boost discoverability and engagement.

  4. 2. “Jump Ahead” Smart Chapters
    YouTube is introducing smart chapters with “Jump Ahead” capabilities, allowing viewers to skip to the most engaging parts of videos based on audience retention data. The feature leverages machine learning to identify sections that retain viewers the most and gives users a prompt to “Jump Ahead” with a single tap.

  5. 3. Creator Insights Dashboard Upgrade
    For content creators, YouTube has upgraded its Creator Studio Dashboard with enhanced real-time analytics, audience mood tracking, and AI-suggested titles and tags. The platform’s algorithms now offer dynamic suggestions for improving performance, personalized for each creator’s channel and content style.

  6. 4. YouTube Create App Expansion
    Following positive feedback from beta users, YouTube is officially rolling out the YouTube Create app in over 30 new countries. This free mobile video editing tool includes features like auto-captions, royalty-free music, filters, and multi-clip editing — giving creators more control without the need for expensive software.

  7. 5. Enhanced Live Shopping Tools
    With e-commerce booming, YouTube is expanding its Live Shopping tools, allowing creators to tag mini-social network within the platform. These tools are products, integrate affiliate links, and host shoppable livestreams with real-time viewer interaction. The new update supports multi-vendor support, making collaborations with brands smoother and more profitable.

  8. 6. Smart TV Upgrades
    YouTube is giving its TV interface a refresh, introducing a sleeker design with quicker access to playlists, subscriptions, and smart recommendations. A new “Ambient Mode interactive content suggestions and previews when the app is idle, turning the TV into a dynamic home hub for entertainment.

  9. 7. Community Tab Enhancements
    To improve engagement, YouTube is enhancing its Community Tab with interactive stickers, polls, countdowns, and quizzes — turning it into a mini-social network within the platform. These tools are aimed at helping creators keep their audience involved even between video uploads.
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