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Sony enters the PC gaming equipment market with its new Inzone brand

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Sony enters the PC gaming equipment market with its new Inzone brand

In an effort to broaden its appeal beyond the PlayStation, Sony Group Corp. is introducing a new line of gaming accessories under the name Inzone, including headphones and PC displays.

In addition to its aspirations to distribute more former PlayStation exclusives on the Windows platform, the Tokyo-based company’s new brand is an attempt to gain market share in the accessories sector. Sony has been taking attempts to expand its gaming empire to the mobile and PC markets in recent years and wants to convey to consumers that its products and games stretch beyond the confines of its console ecosystem. According to Newzoo research, PCs will account for a fifth of the worldwide gaming business, or $41 billion in 2022, and they will host some of the most popular titles.

Three gaming headphones and two gaming monitors will make up the first Inzone offerings. The price of the headphones ranges from $99.99 for a wired model to $299.99 for a wireless model with noise cancellation. All of them are compatible with the PlayStation 5 console and feature so-called 360-degree spatial sound to aid gamers in better identifying the sound sources around them. The two 27-inch monitors come in 4K and lower-resolution options, both with quick 240Hz refresh rates, and with PS5-specific capabilities including automatic image correction when connected to the console.

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According to a press release from the company, the other monitor will debut later in 2022, while all three headsets and the 4K display will be on sale on July 8.

“We put all of our expertise in audio and video into these Inzone solutions. At a news conference in Tokyo on Wednesday, Sony Marketing general manager Shuichi Mogitani stated, “We want to start by courting serious PC gamers. “This presents a diverse range of commercial opportunities. These PC gamers make it a point to play for at least five to six hours each day.

Since its release in late 2020, Sony’s flagship PlayStation 5 console has consistently been in short supply. Additionally, the corporation is developing a more inclusive online gaming subscription service to compete with rival Microsoft.

The PC gaming platform Steam has more monthly active users than Sony’s PlayStation, but according to industry expert Serkan Toto of Kantan Games, “Sony now looks dead intent on extending the PlayStation ecosystem.” “It makes perfect sense for a hardware business to sell branded accessories in addition to software to this huge audience.”

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Compared to Sony’s conventional console stronghold, PC gaming benefits from substantially higher hardware investment. The price of the PlayStation 5 ($499.99) is less than half that of a flagship graphics card, the star item in any gaming PC. Sony wants to diversify its gaming platform footprint while boosting net income by marketing to customers who are accustomed to paying more.

The gaming division of the corporation, Sony Interactive Entertainment, predicted net PC sales of $300 million for the current fiscal year, more than triple the $80 million from 2021.

According to Hideki Yasuda, an analyst at Toyo Securities, “Considering the short supply of PS5 and rising game development costs, the PC gaming sector is increasingly crucial for Sony in order to show stable profit to investors.”

With its own array of PCs and peripherals and an established stable of well-known gaming-centric businesses like Razer Inc., Corsair Gaming Inc., Logitech International SA, and SteelSeries, Microsoft will have an advantage against Sony in this market.

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Music

While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

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While a Punjabi vocalist croons, PM Modi replicates Diljit Dosanjh’s beats and beats the table like a dholak. Observe

Prime Minister Narendra Modi recently met acclaimed singer- actor Diljit Dosanjh, describing their interaction as “very memorable.” 
Prime Minister Narendra Modi met singer-actor Diljit Dosanjh and lauded him as “a combination of talent and tradition.” During the “memorable’ meeting”, the two discussed music, culture, and India’s vibrancy, including yoga.

Diljit, PM Modi match beats

During the meeting, PM Modi praised Diljit for his achievements, saying, “When a boy from a small village in Hindustan shines on the global stage, it feels amazing. Your family named you Diljit, and you keep on winning people’s hearts, just as your name suggests.”

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Diljit responded, “We used to read that ‘Mera Bharat Mahan’ (My India is great), but when I travelled across India, I realised why people say this.” PM Modi highlighted India’s diversity, saying, “India’s vastness is its strength. We are a vibrant society.”

Diljit added, “The greatest magic in India is yoga.” PM Modi agreed, saying, “Those who have experienced yoga know its power.”

The singer-actor also admired PM Modi’s personal journey, saying, “I had watched your interview, sir. The position of Prime Minister is great, but behind it, there is a mother, a son, and a human being. Many times, this half-truth is much larger when you carry your mother and the sacred Ganga with you. That touches the heart.”

Diljit then sang a song on Guru Nanak, as PM Modi listened intently, beating the adjacent table like a dholak, matching his beats with Diljit’s.

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Diljit, PM Modi express grattitude

After the meeting, Diljit Dosanjh expressed his gratitude, calling it a “fantastic” way to start the year. He posted on X, “A fantastic start to 2025. A very memorable meeting with PM @narendramodi Ji. We talked about many things, including music, of course!”

PM Modi responded to Dosanjh’s post, describing their meeting as “a great interaction.” He said, “A great interaction with Diljit Dosanjh! He’s truly multifaceted, blending talent and tradition. We connected over music, culture, and more.”

Diljit recently concluded his Dil-Luminati tour in India with a grand performance in Ludhiana. Throughout his concerts at various venues, the singer aimed to address important social issues during his performances.

In a lighthearted and endearing moment, Prime Minister Narendra Modi was seen enjoying the beats of a Punjabi vocalist, tapping the table in rhythm like a dholak player during a recent cultural event. The video, which has since gone viral, showcases PM Modi replicating the infectious energy of Diljit Dosanjh’s iconic beats, capturing the essence of Punjabi music’s vibrancy and rhythm.

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The event brought together various cultural performers, with one Punjabi vocalist stealing the spotlight. As the singer crooned traditional Punjabi tunes, PM Modi, seated among other dignitaries, began enthusiastically tapping the table in sync with the music. His gestures resembled a seasoned dholak player, displaying his spontaneous connection with the pulsating beats.

The audience present erupted in applause, cheering on the Prime Minister’s engaging participation. Social media users were equally charmed, with many praising Modi’s ability to connect with the cultural diversity of India. “Modi Ji has the rhythm of a true Punjabi!” one user commented, while another said, “This is the energy we love to see in our leader.”

The moment also highlighted PM Modi’s commitment to celebrating India’s rich cultural heritage. His natural enjoyment of the performance reflects his appreciation for the art and music that unify the diverse communities of India.

Such lighthearted and relatable gestures from leaders often resonate deeply with the public, making them feel connected on a personal level.

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#PMModi #DiljitDosanjhBeats #PunjabiMusicVibes #CulturalCelebration #DholakBeats #IndiaUnity #MusicConnects #ViralMoment #PMModiInAction #PunjabiHeritage

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